Brandwave

How popular isAdobe Acrobat in search?

In August 2026, there were an estimated 19.6K branded searches for Adobe Acrobat in New Zealand which is up 31.7% over the last 11 months. Adobe Acrobat holds 36.8% estimated Share of Search among New Zealand PDF tools and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. iLovePDF43.7%
  2. Adobe Acrobat36.8%
  3. Sejda9.3%
  4. Smallpdf6%
  5. Foxit3.3%
  6. PDFescape0.86%
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Which PDF tools compete with Adobe Acrobat?

Adobe Acrobat against PDF tools in New Zealand, by month

Share of Search by month for iLovePDF, Adobe Acrobat, Sejda, Smallpdf, Foxit. The figures are in the table below the chart.

View monthly share of search table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFescape
Oct 202544.7%35.6%6.8%7.3%4.3%1.3%
Nov 202546.7%32.9%7.1%7.6%4.4%1.3%
Dec 202549.4%29%7.5%8.1%4.2%1.8%
Jan 202648.1%32.7%6.2%7.8%3.7%1.5%
Feb 202641.1%40.6%6.4%6.9%3.5%1.5%
Mar 202644%39.6%5.7%6.4%3.1%1.1%
Apr 202650.1%34.6%5%6.7%2.6%0.95%
May 202646.5%38.1%6.3%5.4%2.9%0.93%
Jun 202642.3%40.4%6.6%7.1%3%0.71%
Jul 202641%40.5%8.5%6.1%3.1%0.76%
Aug 202643.7%36.8%9.3%6%3.3%0.86%
Sep 2026——————

  1. 1.iLovePDF

    43.7%

    held 1st · 23.3K estimated branded searches · -6.6% vs prior month · +2.7 points

  2. 2.Adobe Acrobat

    36.8%

    held 2nd · 19.6K estimated branded searches · -20.4% vs prior month · -3.7 points

  3. 3.Sejda

    9.3%

    held 3rd · 5K estimated branded searches · -4.1% vs prior month · +0.8 points

  4. 4.Smallpdf

    6%

    held 4th · 3.2K estimated branded searches · -13.9% vs prior month · -0.1 points

  5. 5.Foxit

    3.3%

    held 5th · 1.8K estimated branded searches · -6.4% vs prior month · +0.2 points

  6. 6.PDFescape

    0.86%

    held 6th · 460 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Adobe Acrobat and its closest rivals

How has branded search demand for Adobe Acrobat changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Acrobat in New Zealand rose from 14.9K to 19.6K.
  • Across the 11 months ending August 2026, Adobe Acrobat’s estimated Share of Search among PDF tools in New Zealand increased from 35.6% to 36.8%.
  • Across the 11 months ending August 2026, Adobe Acrobat’s estimated Share of Search among PDF tools in New Zealand peaked at 40.6% in February 2026 and was lowest at 29% in December 2025.

How did search popularity change for New Zealand PDF tools in August 2026?

  1. In August 2026, iLovePDF gained estimated Share of Search among PDF tools in New Zealand, from 41% to 43.7%.

  2. In August 2026, Sejda gained estimated Share of Search among PDF tools in New Zealand, from 8.5% to 9.3%.

  3. In August 2026, Adobe Acrobat lost estimated Share of Search among PDF tools in New Zealand, from 40.5% to 36.8%.

  4. Estimated monthly branded searches for PDFescape in New Zealand fell 17.9% over 11 measured months, from 560 to 460 in August 2026.

How is Adobe Acrobat measured?

Brandwave collects information about searches that people make online using Adobe Acrobat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • acrobat reader
  • adobe acrobat
  • adobe acrobat convert
  • adobe acrobat edit pdf online
  • adobe acrobat near me
  • adobe acrobat nz
  • adobe acrobat online
  • adobe acrobat pdf
  • adobe acrobat pdf to excel
  • adobe acrobat pro
  • adobe acrobat pro dc
  • adobe acrobat pro edit pdf
  • adobe acrobat reader dc
  • adobe acrobat word to pdf
  • adobe reader
  • adobe reader dow
  • adobe reader edit pdf
  • adobe reader reader
  • adobeacrobat
  • adobeacrobat pdf
  • get adobe reader
  • pdf to word adobe reader

How the Brand Demand Index is measured

Who owns Adobe Acrobat?

Adobe Acrobat is owned by Adobe. Brandwave also tracks Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro and Adobe Stock, owned by the same company, in New Zealand.

Do you work for Adobe Acrobat? To request corrections or removal please contact us via our support page and we will be happy to assist.

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