Adobe Acrobat vs Smallpdf:Which is more popular by branded search in New Zealand?
In August 2026, Adobe Acrobat had more branded searches than Smallpdf among PDF tools in New Zealand. Adobe Acrobat was estimated to have 19.6K branded searches compared to Smallpdf’s 3.2K, and held a 36.8% Share of Search versus Smallpdf’s 6%.
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Which is more popular in search, Adobe Acrobat or Smallpdf?
Compare the PDF editors and converters New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Acrobat, Smallpdf. The figures are in the table below the chart.
View monthly share of search table
| Month | iLovePDF | Adobe Acrobat | Sejda | Smallpdf | Foxit | PDFescape |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 35.6% | 6.8% | 7.3% | 4.3% | 1.3% |
| Nov 2025 | 46.7% | 32.9% | 7.1% | 7.6% | 4.4% | 1.3% |
| Dec 2025 | 49.4% | 29% | 7.5% | 8.1% | 4.2% | 1.8% |
| Jan 2026 | 48.1% | 32.7% | 6.2% | 7.8% | 3.7% | 1.5% |
| Feb 2026 | 41.1% | 40.6% | 6.4% | 6.9% | 3.5% | 1.5% |
| Mar 2026 | 44% | 39.6% | 5.7% | 6.4% | 3.1% | 1.1% |
| Apr 2026 | 50.1% | 34.6% | 5% | 6.7% | 2.6% | 0.95% |
| May 2026 | 46.5% | 38.1% | 6.3% | 5.4% | 2.9% | 0.93% |
| Jun 2026 | 42.3% | 40.4% | 6.6% | 7.1% | 3% | 0.71% |
| Jul 2026 | 41% | 40.5% | 8.5% | 6.1% | 3.1% | 0.76% |
| Aug 2026 | 43.7% | 36.8% | 9.3% | 6% | 3.3% | 0.86% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adobe Acrobat and Smallpdf comparison changed over the last 12 months?
3 findings
- Adobe Acrobat was ahead of Smallpdf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Acrobat’s estimated Share of Search among PDF tools in New Zealand moved from 35.6% to 36.8%, and its estimated monthly branded searches moved from 14.9K to 19.6K.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand moved from 7.3% to 6%, and its estimated monthly branded searches moved from 3.1K to 3.2K.
How did search popularity change for New Zealand PDF tools in August 2026?
1 change
In August 2026, Adobe Acrobat lost estimated Share of Search among PDF tools in New Zealand, from 40.5% to 36.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Acrobat’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Acrobat
22 branded search terms
- acrobat reader
- adobe acrobat
- adobe acrobat convert
- adobe acrobat edit pdf online
- adobe acrobat near me
- adobe acrobat nz
- adobe acrobat online
- adobe acrobat pdf
- adobe acrobat pdf to excel
- adobe acrobat pro
- adobe acrobat pro dc
- adobe acrobat pro edit pdf
- adobe acrobat reader dc
- adobe acrobat word to pdf
- adobe reader
- adobe reader dow
- adobe reader edit pdf
- adobe reader reader
- adobeacrobat
- adobeacrobat pdf
- get adobe reader
- pdf to word adobe reader
Smallpdf
9 branded search terms
- smallpdf
- smallpdf com
- smallpdf convert
- smallpdf jpg to pdf
- smallpdf online
- smallpdf pdf
- smallpdf pdf editor
- smallpdf pdf to excel
- smallpdf pdf to word
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.