PDF editors in New Zealand:Which are most popular?

Name: PDF editors in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, iLovePDF was the most searched PDF editor in New Zealand, accounting for 56.8% of all searches among the nine editors tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Adobe Acrobat, Foxit and PDFgear showed up in every answer. Adobe Acrobat was recommended most often, coming first in four out of five responses.

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Top PDF editors in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Adobe Acrobat, Foxit and PDFgear appeared every time. Adobe Acrobat was recommended most often, coming first in four out of five answers. PDFgear was second, and Foxit was third. iLovePDF, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Adobe Acrobat	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Foxit	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
PDFgear	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
PDF Expert	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Smallpdf	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
PDF-XChange Editor	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
iLovePDF	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sejda	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
PDFescape	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Foxit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smallpdf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PDF-XChange Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PDFescape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PDF editors

5 answers

Asked ChatGPT
“Which PDF editor should I use in New Zealand?”
1. 1PDFgear
2. 2Adobe Acrobat
3. 3Foxit
4. 4PDF Expert
Asked ChatGPT
“What are the best PDF editors in New Zealand?”
1. 1Adobe Acrobat
2. 2PDFgear
3. 3Foxit
4. 4PDF-XChange Editor
5. 5Smallpdf
6. 6PDF Expert
Asked ChatGPT
“What's the best PDF editor in New Zealand for editing PDFs?”
1. 1Adobe Acrobat
2. 2Foxit
3. 3PDFgear
4. 4PDF Expert
Searched Google, AI Overview
“pdf editing software”
1. 1Adobe Acrobat
2. 2Foxit
3. 3PDFgear
4. 4Smallpdf
Searched Google, AI Overview
“best pdf editor”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which PDF editors do people search for most?

This chart shows how often people search Google for each PDF editor by name. Each line represents a brand's share of searches for all nine PDF editors we track, month by month, from searches in New Zealand.

Share of searches among PDF editors in New Zealand, by month

Month	iLovePDF	Adobe Acrobat	Sejda	Smallpdf	Foxit	PDFgear	PDF-XChange Editor	PDFescape	PDF Expert
Nov 2025	47%	27.9%	7.2%	7.5%	5.3%	2.2%	1.2%	1.3%	0.36%
Dec 2025	48.8%	26%	7.4%	7.8%	4.7%	2.3%	1%	1.6%	0.29%
Jan 2026	48.5%	27.2%	6.3%	7.7%	5%	2.3%	1.3%	1.3%	0.37%
Feb 2026	44.6%	30.8%	7%	7.4%	4.9%	2.4%	1.2%	1.5%	0.34%
Mar 2026	46.7%	28.8%	6.9%	7.5%	4.5%	2.7%	1.2%	1.3%	0.43%
Apr 2026	50.6%	26.9%	6.2%	8.1%	3.6%	2.2%	1.1%	1.1%	0.31%
May 2026	49.7%	27.3%	7.9%	6.4%	4.4%	1.9%	1%	1.1%	0.24%
Jun 2026	46.7%	29.8%	7.9%	7.2%	4.5%	1.7%	1.2%	0.8%	0.22%
Jul 2026	44.4%	31.7%	9.7%	6%	4.1%	1.9%	1.1%	0.8%	0.21%
Aug 2026	47.2%	27.8%	10.2%	6.3%	4.2%	2.1%	1%	0.88%	0.23%
Sep 2026	53.1%	24.4%	6.9%	7%	4.3%	2.1%	1.1%	0.8%	0.26%
Oct 2026	56.8%	21.6%	6.9%	6.1%	4%	2.2%	1.5%	0.82%	0.22%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	iLovePDF	56.8%	22.7K	+0.62%	+3.6 points
2, held 2nd	Adobe Acrobat Adobe	21.6%	8.6K	-16.6%	-2.8 points
3, moved from 4th to 3rd	Sejda	6.9%	2.8K	-6.1%	0 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Smallpdf	6.1%	2.4K	-18.5%	-0.9 pointsmoved from 3rd to 4th
5, held 5th	Foxit	4%	1.6K	-13.1%	-0.3 points
6, held 6th	PDFgear	2.2%	880	0%	+0.1 points
7, held 7th	PDF-XChange EditorPDF-XChange	1.5%	590	+22.9%	+0.3 points
8, held 8th	PDFescape	0.82%	330	-2.9%	0 points
9, held 9th	PDF Expert	0.22%	90	-18.2%	0 points

1.iLovePDF
56.8%
Held 1st. 22.7K estimated branded searches, +0.62% vs prior month. Share +3.6 points.
2.Adobe Acrobat
21.6%
Held 2nd. 8.6K estimated branded searches, -16.6% vs prior month. Share -2.8 points.
3.Sejda
6.9%
Moved from 4th to 3rd. 2.8K estimated branded searches, -6.1% vs prior month. Share 0 points.
4.Smallpdf
6.1%
Moved from 3rd to 4th. 2.4K estimated branded searches, -18.5% vs prior month. Share -0.9 points.
5.Foxit
4%
Held 5th. 1.6K estimated branded searches, -13.1% vs prior month. Share -0.3 points.
6.PDFgear
2.2%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
7.PDF-XChange Editor
1.5%
Held 7th. 590 estimated branded searches, +22.9% vs prior month. Share +0.3 points.
8.PDFescape
0.82%
Held 8th. 330 estimated branded searches, -2.9% vs prior month. Share 0 points.
9.PDF Expert
0.22%
Held 9th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Which brand is most popular in search among PDF editors in New Zealand?

9 brands

In October 2026, iLovePDF was the most searched among PDF editors in New Zealand, with an estimated 22.7K branded searches, 56.8% of all searches for the nine tracked by the Brandwave Brand Demand Index. Adobe Acrobat is in 2nd place, 35.2 percentage points behind at 21.6%.

New Zealand PDF editors, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
iLovePDF	47% → 56.8%	56.8%Oct 2026	44.4%Jul 2026	1st
Adobe Acrobat	27.9% → 21.6%	31.7%Jul 2026	21.6%Oct 2026	2nd
Sejda	7.2% → 6.9%	10.2%Aug 2026	6.2%Apr 2026	4th → 3rd
Smallpdf	7.5% → 6.1%	8.1%Apr 2026	6%Jul 2026	3rd → 4th
Foxit	5.3% → 4%	5.3%Nov 2025	3.6%Apr 2026	5th
PDFgear	2.2%	2.7%Mar 2026	1.7%Jun 2026	6th
PDF-XChange Editor	1.2% → 1.5%	1.5%Oct 2026	1%Aug 2026	8th → 7th
PDFescape	1.3% → 0.82%	1.6%Dec 2025	0.8%Jun 2026	7th → 8th
PDF Expert	0.36% → 0.22%	0.43%Mar 2026	0.21%Jul 2026	9th

Each finding as a sentence

Across the 12 months ending October 2026, iLovePDF’s share of searches among PDF editors in New Zealand increased from 47% to 56.8%.
Across the 12 months ending October 2026, Adobe Acrobat’s share of searches among PDF editors in New Zealand decreased from 27.9% to 21.6%.
Across the 12 months ending October 2026, Smallpdf’s share of searches among PDF editors in New Zealand decreased from 7.5% to 6.1%.
Across the 12 months ending October 2026, Foxit’s share of searches among PDF editors in New Zealand decreased from 5.3% to 4%.
Across the 12 months ending October 2026, iLovePDF’s share of searches among PDF editors in New Zealand peaked at 56.8% in October 2026 and was lowest at 44.4% in July 2026.
Across the 12 months ending October 2026, Adobe Acrobat’s share of searches among PDF editors in New Zealand peaked at 31.7% in July 2026 and was lowest at 21.6% in October 2026.
Across the 12 months ending October 2026, Sejda’s share of searches among PDF editors in New Zealand peaked at 10.2% in August 2026 and was lowest at 6.2% in April 2026.
Across the 12 months ending October 2026, Smallpdf’s share of searches among PDF editors in New Zealand peaked at 8.1% in April 2026 and was lowest at 6% in July 2026.
Across the 12 months ending October 2026, Foxit’s share of searches among PDF editors in New Zealand peaked at 5.3% in November 2025 and was lowest at 3.6% in April 2026.
Across the 12 months ending October 2026, Sejda rose from 4th to 3rd among PDF editors in New Zealand.
Across the 12 months ending October 2026, Smallpdf fell from 3rd to 4th among PDF editors in New Zealand.
Across the 12 months ending October 2026, PDF-XChange Editor rose from 8th to 7th among PDF editors in New Zealand.
Across the 12 months ending October 2026, PDFescape fell from 7th to 8th among PDF editors in New Zealand.
Across the 12 months ending October 2026, PDFgear and PDF Expert held steady: their share of searches among PDF editors in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand PDF editors in October 2026?

8 changes

In October 2026, iLovePDF gained share of searches among PDF editors in New Zealand, from 53.1% to 56.8%.
In October 2026, Adobe Acrobat lost share of searches among PDF editors in New Zealand, from 24.4% to 21.6%.
In October 2026, Smallpdf lost share of searches among PDF editors in New Zealand, from 7% to 6.1%.
In October 2026, Sejda rose from 4th to 3rd among PDF editors in New Zealand.
Estimated monthly branded searches for PDF-XChange Editor in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in October 2026.
Estimated monthly branded searches for PDF Expert in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in October 2026.
Estimated monthly branded searches for PDFescape in New Zealand fell 34% over 12 measured months, from 500 to 330 in October 2026.
Estimated monthly branded searches for Foxit in New Zealand fell 23.6% over 12 measured months, from 2.1K to 1.6K in October 2026.

How are branded searches counted for PDF editors?

38 search terms

Each brand's share of searches among PDF editors comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.