Foxit vs Smallpdf:Which is more popular by branded search in New Zealand?
In August 2026, Smallpdf had more branded searches than Foxit among PDF tools in New Zealand. Smallpdf was estimated to have 3.2K branded searches compared to Foxit’s 1.8K, and held a 6% Share of Search versus Foxit’s 3.3%.
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Which is more popular in search, Foxit or Smallpdf?
Compare the PDF editors and converters New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smallpdf, Foxit. The figures are in the table below the chart.
View monthly share of search table
| Month | iLovePDF | Adobe Acrobat | Sejda | Smallpdf | Foxit | PDFescape |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 35.6% | 6.8% | 7.3% | 4.3% | 1.3% |
| Nov 2025 | 46.7% | 32.9% | 7.1% | 7.6% | 4.4% | 1.3% |
| Dec 2025 | 49.4% | 29% | 7.5% | 8.1% | 4.2% | 1.8% |
| Jan 2026 | 48.1% | 32.7% | 6.2% | 7.8% | 3.7% | 1.5% |
| Feb 2026 | 41.1% | 40.6% | 6.4% | 6.9% | 3.5% | 1.5% |
| Mar 2026 | 44% | 39.6% | 5.7% | 6.4% | 3.1% | 1.1% |
| Apr 2026 | 50.1% | 34.6% | 5% | 6.7% | 2.6% | 0.95% |
| May 2026 | 46.5% | 38.1% | 6.3% | 5.4% | 2.9% | 0.93% |
| Jun 2026 | 42.3% | 40.4% | 6.6% | 7.1% | 3% | 0.71% |
| Jul 2026 | 41% | 40.5% | 8.5% | 6.1% | 3.1% | 0.76% |
| Aug 2026 | 43.7% | 36.8% | 9.3% | 6% | 3.3% | 0.86% |
| Sep 2026 | — | — | — | — | — | — |
How has the Foxit and Smallpdf comparison changed over the last 12 months?
3 findings
- Smallpdf was ahead of Foxit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Foxit’s estimated Share of Search among PDF tools in New Zealand moved from 4.3% to 3.3%, and its estimated monthly branded searches held steady at 1.8K.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand moved from 7.3% to 6%, and its estimated monthly branded searches moved from 3.1K to 3.2K.
How did search popularity change for New Zealand PDF tools in August 2026?
0 changes
Neither Foxit nor Smallpdf moved beyond provider rounding among PDF tools in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Foxit’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foxit
10 branded search terms
- foxit
- foxit com
- foxit near me
- foxit online
- foxit pdf
- foxit pdf editor
- foxit pdf reader
- foxit pdf to word
- foxit reader
- foxit reader download
Smallpdf
9 branded search terms
- smallpdf
- smallpdf com
- smallpdf convert
- smallpdf jpg to pdf
- smallpdf online
- smallpdf pdf
- smallpdf pdf editor
- smallpdf pdf to excel
- smallpdf pdf to word
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.