Brandwave

How popular isSmallpdf in search?

In August 2026, there were an estimated 3.2K branded searches for Smallpdf in New Zealand which held steady over the last 11 months. Smallpdf holds 6% estimated Share of Search among New Zealand PDF tools and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. iLovePDF43.7%
  2. Adobe Acrobat36.8%
  3. Sejda9.3%
  4. Smallpdf6%
  5. Foxit3.3%
  6. PDFescape0.86%
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Which PDF tools compete with Smallpdf?

Smallpdf against PDF tools in New Zealand, by month

Share of Search by month for iLovePDF, Adobe Acrobat, Sejda, Smallpdf, Foxit. The figures are in the table below the chart.

View monthly share of search table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFescape
Oct 202544.7%35.6%6.8%7.3%4.3%1.3%
Nov 202546.7%32.9%7.1%7.6%4.4%1.3%
Dec 202549.4%29%7.5%8.1%4.2%1.8%
Jan 202648.1%32.7%6.2%7.8%3.7%1.5%
Feb 202641.1%40.6%6.4%6.9%3.5%1.5%
Mar 202644%39.6%5.7%6.4%3.1%1.1%
Apr 202650.1%34.6%5%6.7%2.6%0.95%
May 202646.5%38.1%6.3%5.4%2.9%0.93%
Jun 202642.3%40.4%6.6%7.1%3%0.71%
Jul 202641%40.5%8.5%6.1%3.1%0.76%
Aug 202643.7%36.8%9.3%6%3.3%0.86%
Sep 2026——————

  1. 1.iLovePDF

    43.7%

    held 1st · 23.3K estimated branded searches · -6.6% vs prior month · +2.7 points

  2. 2.Adobe Acrobat

    36.8%

    held 2nd · 19.6K estimated branded searches · -20.4% vs prior month · -3.7 points

  3. 3.Sejda

    9.3%

    held 3rd · 5K estimated branded searches · -4.1% vs prior month · +0.8 points

  4. 4.Smallpdf

    6%

    held 4th · 3.2K estimated branded searches · -13.9% vs prior month · -0.1 points

  5. 5.Foxit

    3.3%

    held 5th · 1.8K estimated branded searches · -6.4% vs prior month · +0.2 points

  6. 6.PDFescape

    0.86%

    held 6th · 460 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Smallpdf and its closest rivals

How has branded search demand for Smallpdf changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smallpdf in New Zealand held steady, from 3.1K to 3.2K.
  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand decreased from 7.3% to 6%.
  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand peaked at 8.1% in December 2025 and was lowest at 5.4% in May 2026.
  • Across the 11 months ending August 2026, Smallpdf fell from 3rd to 4th among PDF tools in New Zealand.

How did search popularity change for New Zealand PDF tools in August 2026?

  1. In August 2026, iLovePDF gained estimated Share of Search among PDF tools in New Zealand, from 41% to 43.7%.

  2. In August 2026, Sejda gained estimated Share of Search among PDF tools in New Zealand, from 8.5% to 9.3%.

  3. In August 2026, Adobe Acrobat lost estimated Share of Search among PDF tools in New Zealand, from 40.5% to 36.8%.

  4. Estimated monthly branded searches for PDFescape in New Zealand fell 17.9% over 11 measured months, from 560 to 460 in August 2026.

How is Smallpdf measured?

Brandwave collects information about searches that people make online using Smallpdf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • smallpdf
  • smallpdf com
  • smallpdf convert
  • smallpdf jpg to pdf
  • smallpdf online
  • smallpdf pdf
  • smallpdf pdf editor
  • smallpdf pdf to excel
  • smallpdf pdf to word

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How the Brand Demand Index is measured

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