Brandwave

PDF Expert vs Smallpdf:Which is more popular in New Zealand?

In October 2026, Smallpdf had more branded searches than PDF Expert among PDF editors in New Zealand. Smallpdf had about 2,430 branded searches, while PDF Expert had 90. Smallpdf made up 6.1% of all PDF editor searches we track, and PDF Expert accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about PDF editors, PDF Expert appeared in three of the five answers and Smallpdf in two. PDF Expert and Smallpdf were each mentioned first in two of the four answers that named either.

Among PDF editors in New Zealand in October 2026

Who do people search for more?

Smallpdf, about 27 searches for every 1 for PDF Expert

Smallpdf 2.4K searchesPDF Expert 90 searches

Who does AI mention more?

PDF Expert, mentioned in 3 of 5 answers, Smallpdf in 2

PDF Expert in 3 of 5Smallpdf in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

PDF Expert first in 2Smallpdf first in 2

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Top PDF editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PDF Expert was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Smallpdf was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PDF Expert and Smallpdf were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Acrobat1st
  2. PDFgear2nd
  3. Foxit3rd
  4. PDF-XChange Editor4th
  5. PDF Expert5th
  6. Smallpdf6th
  7. iLovePDF–
  8. Sejda–
  9. PDFescape–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foxit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smallpdf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PDF-XChange Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PDFescape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PDF editors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PDF Expert or Smallpdf more popular in search?

This chart shows how often people search Google for PDF Expert and Smallpdf by name. Each line represents a brand's share of searches for all nine PDF editors we track, month by month, from searches in New Zealand.

PDF Expert and Smallpdf among PDF editors in New Zealand, by month

Share of searches by month for Smallpdf, PDF Expert. The figures are in the table below the chart.

View monthly share of searches table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFgearPDF-XChange EditorPDFescapePDF Expert
Nov 202547%27.9%7.2%7.5%5.3%2.2%1.2%1.3%0.36%
Dec 202548.8%26%7.4%7.8%4.7%2.3%1%1.6%0.29%
Jan 202648.5%27.2%6.3%7.7%5%2.3%1.3%1.3%0.37%
Feb 202644.6%30.8%7%7.4%4.9%2.4%1.2%1.5%0.34%
Mar 202646.7%28.8%6.9%7.5%4.5%2.7%1.2%1.3%0.43%
Apr 202650.6%26.9%6.2%8.1%3.6%2.2%1.1%1.1%0.31%
May 202649.7%27.3%7.9%6.4%4.4%1.9%1%1.1%0.24%
Jun 202646.7%29.8%7.9%7.2%4.5%1.7%1.2%0.8%0.22%
Jul 202644.4%31.7%9.7%6%4.1%1.9%1.1%0.8%0.21%
Aug 202647.2%27.8%10.2%6.3%4.2%2.1%1%0.88%0.23%
Sep 202653.1%24.4%6.9%7%4.3%2.1%1.1%0.8%0.26%
Oct 202656.8%21.6%6.9%6.1%4%2.2%1.5%0.82%0.22%

How has branded search for PDF Expert and Smallpdf changed in New Zealand over the last 12 months?

3 findings
  • Smallpdf was ahead of PDF Expert in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, PDF Expert’s share of searches among PDF editors in New Zealand moved from 0.36% to 0.22%, and its estimated monthly branded searches moved from 140 to 90.
  • Across the 12 months ending October 2026, Smallpdf’s share of searches among PDF editors in New Zealand moved from 7.5% to 6.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for New Zealand PDF editors in October 2026?

2 changes

  1. In October 2026, Smallpdf lost share of searches among PDF editors in New Zealand, from 7% to 6.1%.

  2. Estimated monthly branded searches for PDF Expert in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in October 2026.

How are PDF Expert’s and Smallpdf’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using PDF Expert’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PDF Expert

1 branded search term

  • pdf expert

Smallpdf

4 branded search terms

  • smallpdf
  • smallpdf convert
  • smallpdf pdf
  • smallpdf pdf editor

How the Brand Demand Index is measured

Other head-to-heads among PDF editors

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