iLovePDF vs Smallpdf:Which is more popular in New Zealand?
In October 2026, iLovePDF had more branded searches than Smallpdf among PDF editors in New Zealand. iLovePDF had about 22,700 branded searches, while Smallpdf had 2,430. iLovePDF made up 56.8% of all PDF editor searches we track, and Smallpdf accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about PDF editors, Smallpdf appeared in two of the five answers and iLovePDF in none.
Who do people search for more?
iLovePDF, about 9 searches for every 1 for Smallpdf
Who does AI mention more?
Smallpdf, mentioned in 2 of 5 answers, iLovePDF in 0
Who does AI recommend more?
Smallpdf, the only one of the two named
Follow iLovePDF vs Smallpdf and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top PDF editors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smallpdf was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. iLovePDF did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adobe Acrobat1st
PDFgear2nd
Foxit3rd
PDF-XChange Editor4th
PDF Expert5th- Smallpdf6th
- iLovePDF–
Sejda–
PDFescape–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Foxit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smallpdf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PDF-XChange Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PDFescape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about PDF editors
5 answers
Asked ChatGPT
“Which PDF editor should I use in New Zealand?”
Asked ChatGPT
“What are the best PDF editors in New Zealand?”
Asked ChatGPT
“What's the best PDF editor in New Zealand for editing PDFs?”
Searched Google, AI Overview
“pdf editing software”
Searched Google, AI Overview
“best pdf editor”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is iLovePDF or Smallpdf more popular in search?
This chart shows how often people search Google for iLovePDF and Smallpdf by name. Each line represents a brand's share of searches for all nine PDF editors we track, month by month, from searches in New Zealand.
Share of searches by month for iLovePDF, Smallpdf. The figures are in the table below the chart.
View monthly share of searches table
| Month | iLovePDF | Adobe Acrobat | Sejda | Smallpdf | Foxit | PDFgear | PDF-XChange Editor | PDFescape | PDF Expert |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47% | 27.9% | 7.2% | 7.5% | 5.3% | 2.2% | 1.2% | 1.3% | 0.36% |
| Dec 2025 | 48.8% | 26% | 7.4% | 7.8% | 4.7% | 2.3% | 1% | 1.6% | 0.29% |
| Jan 2026 | 48.5% | 27.2% | 6.3% | 7.7% | 5% | 2.3% | 1.3% | 1.3% | 0.37% |
| Feb 2026 | 44.6% | 30.8% | 7% | 7.4% | 4.9% | 2.4% | 1.2% | 1.5% | 0.34% |
| Mar 2026 | 46.7% | 28.8% | 6.9% | 7.5% | 4.5% | 2.7% | 1.2% | 1.3% | 0.43% |
| Apr 2026 | 50.6% | 26.9% | 6.2% | 8.1% | 3.6% | 2.2% | 1.1% | 1.1% | 0.31% |
| May 2026 | 49.7% | 27.3% | 7.9% | 6.4% | 4.4% | 1.9% | 1% | 1.1% | 0.24% |
| Jun 2026 | 46.7% | 29.8% | 7.9% | 7.2% | 4.5% | 1.7% | 1.2% | 0.8% | 0.22% |
| Jul 2026 | 44.4% | 31.7% | 9.7% | 6% | 4.1% | 1.9% | 1.1% | 0.8% | 0.21% |
| Aug 2026 | 47.2% | 27.8% | 10.2% | 6.3% | 4.2% | 2.1% | 1% | 0.88% | 0.23% |
| Sep 2026 | 53.1% | 24.4% | 6.9% | 7% | 4.3% | 2.1% | 1.1% | 0.8% | 0.26% |
| Oct 2026 | 56.8% | 21.6% | 6.9% | 6.1% | 4% | 2.2% | 1.5% | 0.82% | 0.22% |
How has branded search for iLovePDF and Smallpdf changed in New Zealand over the last 12 months?
3 findings
- iLovePDF was ahead of Smallpdf in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, iLovePDF’s share of searches among PDF editors in New Zealand moved from 47% to 56.8%, and its estimated monthly branded searches moved from 18.4K to 22.7K.
- Across the 12 months ending October 2026, Smallpdf’s share of searches among PDF editors in New Zealand moved from 7.5% to 6.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for New Zealand PDF editors in October 2026?
2 changes
In October 2026, iLovePDF gained share of searches among PDF editors in New Zealand, from 53.1% to 56.8%.
In October 2026, Smallpdf lost share of searches among PDF editors in New Zealand, from 7% to 6.1%.
How are iLovePDF’s and Smallpdf’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using iLovePDF’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among PDF editors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.