Brandwave

Adobe Acrobat vs Smallpdf:Which is more popular in New Zealand?

In October 2026, Adobe Acrobat had more branded searches than Smallpdf among PDF editors in New Zealand. Adobe Acrobat had about 8,630 branded searches, while Smallpdf had 2,430. Adobe Acrobat made up 21.6% of all PDF editor searches we track, and Smallpdf accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about PDF editors, Adobe Acrobat appeared in all five answers and Smallpdf in two. Adobe Acrobat was mentioned before Smallpdf in every answer.

Among PDF editors in New Zealand in October 2026

Who do people search for more?

Adobe Acrobat, about 4 searches for every 1 for Smallpdf

Adobe Acrobat 8.6K searchesSmallpdf 2.4K searches

Who does AI mention more?

Adobe Acrobat, mentioned in every answer we collected

Adobe Acrobat in 5 of 5Smallpdf in 2 of 5

Who does AI recommend more?

Adobe Acrobat, named ahead of Smallpdf in every answer

Adobe Acrobat first in 5Smallpdf never first

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Top PDF editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Acrobat appeared in all five answers. Smallpdf was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Acrobat was listed before Smallpdf in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Acrobat1st
  2. PDFgear2nd
  3. Foxit3rd
  4. PDF-XChange Editor4th
  5. PDF Expert5th
  6. Smallpdf6th
  7. iLovePDF–
  8. Sejda–
  9. PDFescape–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foxit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smallpdf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PDF-XChange Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PDFescape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PDF editors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adobe Acrobat or Smallpdf more popular in search?

This chart shows how often people search Google for Adobe Acrobat and Smallpdf by name. Each line represents a brand's share of searches for all nine PDF editors we track, month by month, from searches in New Zealand.

Adobe Acrobat and Smallpdf among PDF editors in New Zealand, by month

Share of searches by month for Adobe Acrobat, Smallpdf. The figures are in the table below the chart.

View monthly share of searches table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFgearPDF-XChange EditorPDFescapePDF Expert
Nov 202547%27.9%7.2%7.5%5.3%2.2%1.2%1.3%0.36%
Dec 202548.8%26%7.4%7.8%4.7%2.3%1%1.6%0.29%
Jan 202648.5%27.2%6.3%7.7%5%2.3%1.3%1.3%0.37%
Feb 202644.6%30.8%7%7.4%4.9%2.4%1.2%1.5%0.34%
Mar 202646.7%28.8%6.9%7.5%4.5%2.7%1.2%1.3%0.43%
Apr 202650.6%26.9%6.2%8.1%3.6%2.2%1.1%1.1%0.31%
May 202649.7%27.3%7.9%6.4%4.4%1.9%1%1.1%0.24%
Jun 202646.7%29.8%7.9%7.2%4.5%1.7%1.2%0.8%0.22%
Jul 202644.4%31.7%9.7%6%4.1%1.9%1.1%0.8%0.21%
Aug 202647.2%27.8%10.2%6.3%4.2%2.1%1%0.88%0.23%
Sep 202653.1%24.4%6.9%7%4.3%2.1%1.1%0.8%0.26%
Oct 202656.8%21.6%6.9%6.1%4%2.2%1.5%0.82%0.22%

How has branded search for Adobe Acrobat and Smallpdf changed in New Zealand over the last 12 months?

3 findings
  • Adobe Acrobat was ahead of Smallpdf in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Adobe Acrobat’s share of searches among PDF editors in New Zealand moved from 27.9% to 21.6%, and its estimated monthly branded searches moved from 10.9K to 8.6K.
  • Across the 12 months ending October 2026, Smallpdf’s share of searches among PDF editors in New Zealand moved from 7.5% to 6.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for New Zealand PDF editors in October 2026?

2 changes

  1. In October 2026, Adobe Acrobat lost share of searches among PDF editors in New Zealand, from 24.4% to 21.6%.

  2. In October 2026, Smallpdf lost share of searches among PDF editors in New Zealand, from 7% to 6.1%.

How are Adobe Acrobat’s and Smallpdf’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Adobe Acrobat’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Acrobat

11 branded search terms

  • acrobat reader
  • adobe acrobat
  • adobe acrobat convert
  • adobe acrobat pdf
  • adobe acrobat pro
  • adobe reader
  • adobe reader dow
  • adobe reader reader
  • adobeacrobat
  • adobeacrobat pdf
  • get adobe reader

Smallpdf

4 branded search terms

  • smallpdf
  • smallpdf convert
  • smallpdf pdf
  • smallpdf pdf editor

How the Brand Demand Index is measured

Other head-to-heads among PDF editors

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