Brandwave

Adobe Acrobat vs Foxit:Which is more popular in New Zealand?

In October 2026, Adobe Acrobat had more branded searches than Foxit among PDF editors in New Zealand. Adobe Acrobat had about 8,630 branded searches, while Foxit had 1,590. Adobe Acrobat made up 21.6% of all PDF editor searches we track, and Foxit accounted for 4%. When we asked ChatGPT and Google AI Overviews about PDF editors, both Adobe Acrobat and Foxit appeared in all five answers. Adobe Acrobat was mentioned before Foxit in every answer.

Among PDF editors in New Zealand in October 2026

Who do people search for more?

Adobe Acrobat, about 5 searches for every 1 for Foxit

Adobe Acrobat 8.6K searchesFoxit 1.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Adobe Acrobat in 5 of 5Foxit in 5 of 5

Who does AI recommend more?

Adobe Acrobat, named ahead of Foxit in every answer

Adobe Acrobat first in 5Foxit never first

Follow Adobe Acrobat vs Foxit and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top PDF editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Adobe Acrobat and Foxit showed up in all five answers. Adobe Acrobat was listed before Foxit in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Acrobat1st
  2. PDFgear2nd
  3. Foxit3rd
  4. PDF-XChange Editor4th
  5. PDF Expert5th
  6. Smallpdf6th
  7. iLovePDF–
  8. Sejda–
  9. PDFescape–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foxit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smallpdf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PDF-XChange Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PDFescape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PDF editors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adobe Acrobat or Foxit more popular in search?

This chart shows how often people search Google for Adobe Acrobat and Foxit by name. Each line represents a brand's share of searches for all nine PDF editors we track, month by month, from searches in New Zealand.

Adobe Acrobat and Foxit among PDF editors in New Zealand, by month

Share of searches by month for Adobe Acrobat, Foxit. The figures are in the table below the chart.

View monthly share of searches table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFgearPDF-XChange EditorPDFescapePDF Expert
Nov 202547%27.9%7.2%7.5%5.3%2.2%1.2%1.3%0.36%
Dec 202548.8%26%7.4%7.8%4.7%2.3%1%1.6%0.29%
Jan 202648.5%27.2%6.3%7.7%5%2.3%1.3%1.3%0.37%
Feb 202644.6%30.8%7%7.4%4.9%2.4%1.2%1.5%0.34%
Mar 202646.7%28.8%6.9%7.5%4.5%2.7%1.2%1.3%0.43%
Apr 202650.6%26.9%6.2%8.1%3.6%2.2%1.1%1.1%0.31%
May 202649.7%27.3%7.9%6.4%4.4%1.9%1%1.1%0.24%
Jun 202646.7%29.8%7.9%7.2%4.5%1.7%1.2%0.8%0.22%
Jul 202644.4%31.7%9.7%6%4.1%1.9%1.1%0.8%0.21%
Aug 202647.2%27.8%10.2%6.3%4.2%2.1%1%0.88%0.23%
Sep 202653.1%24.4%6.9%7%4.3%2.1%1.1%0.8%0.26%
Oct 202656.8%21.6%6.9%6.1%4%2.2%1.5%0.82%0.22%

How has branded search for Adobe Acrobat and Foxit changed in New Zealand over the last 12 months?

3 findings
  • Adobe Acrobat was ahead of Foxit in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Adobe Acrobat’s share of searches among PDF editors in New Zealand moved from 27.9% to 21.6%, and its estimated monthly branded searches moved from 10.9K to 8.6K.
  • Across the 12 months ending October 2026, Foxit’s share of searches among PDF editors in New Zealand moved from 5.3% to 4%, and its estimated monthly branded searches moved from 2.1K to 1.6K.

How did search popularity change for New Zealand PDF editors in October 2026?

2 changes

  1. In October 2026, Adobe Acrobat lost share of searches among PDF editors in New Zealand, from 24.4% to 21.6%.

  2. Estimated monthly branded searches for Foxit in New Zealand fell 23.6% over 12 measured months, from 2.1K to 1.6K in October 2026.

How are Adobe Acrobat’s and Foxit’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Adobe Acrobat’s and Foxit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Acrobat

11 branded search terms

  • acrobat reader
  • adobe acrobat
  • adobe acrobat convert
  • adobe acrobat pdf
  • adobe acrobat pro
  • adobe reader
  • adobe reader dow
  • adobe reader reader
  • adobeacrobat
  • adobeacrobat pdf
  • get adobe reader

Foxit

5 branded search terms

  • foxit
  • foxit pdf
  • foxit pdf editor
  • foxit pdf reader
  • foxit reader

How the Brand Demand Index is measured

Other head-to-heads among PDF editors

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free