Brandwave

How popular isSmallpdf?

In October 2026, people searched for Smallpdf by name about 2,430 times in New Zealand, a 17.1% decrease from the previous year. These searches made up 6.1% of all New Zealand PDF editor searches, placing Smallpdf fourth out of nine editors. When we asked both ChatGPT and Google AI Overviews about PDF editors, Smallpdf appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in October 2026

Smallpdf is the fourth most searched of 9 competitors and the sixth most recommended in the AI answers we collected.

  1. iLovePDFShare of searches 56.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Adobe AcrobatShare of searches 21.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SejdaShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SmallpdfShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. FoxitShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top PDF editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smallpdf was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smallpdf is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Acrobat1st
  2. PDFgear2nd
  3. Foxit3rd
  4. PDF-XChange Editor4th
  5. PDF Expert5th
  6. Smallpdf6th
  7. iLovePDF–
  8. Sejda–
  9. PDFescape–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foxit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smallpdf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PDF-XChange Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PDFescape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PDF editors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Smallpdf compared with other New Zealand PDF editors?

Smallpdf against PDF editors in New Zealand, by month

Share of searches by month for iLovePDF, Adobe Acrobat, Sejda, Smallpdf, Foxit, PDFgear. The figures are in the table below the chart.

View monthly share of searches table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFgearPDF-XChange EditorPDFescapePDF Expert
Nov 202547%27.9%7.2%7.5%5.3%2.2%1.2%1.3%0.36%
Dec 202548.8%26%7.4%7.8%4.7%2.3%1%1.6%0.29%
Jan 202648.5%27.2%6.3%7.7%5%2.3%1.3%1.3%0.37%
Feb 202644.6%30.8%7%7.4%4.9%2.4%1.2%1.5%0.34%
Mar 202646.7%28.8%6.9%7.5%4.5%2.7%1.2%1.3%0.43%
Apr 202650.6%26.9%6.2%8.1%3.6%2.2%1.1%1.1%0.31%
May 202649.7%27.3%7.9%6.4%4.4%1.9%1%1.1%0.24%
Jun 202646.7%29.8%7.9%7.2%4.5%1.7%1.2%0.8%0.22%
Jul 202644.4%31.7%9.7%6%4.1%1.9%1.1%0.8%0.21%
Aug 202647.2%27.8%10.2%6.3%4.2%2.1%1%0.88%0.23%
Sep 202653.1%24.4%6.9%7%4.3%2.1%1.1%0.8%0.26%
Oct 202656.8%21.6%6.9%6.1%4%2.2%1.5%0.82%0.22%

  1. 1.iLovePDF

    56.8%

    Held 1st. 22.7K estimated branded searches, +0.62% vs prior month. Share +3.6 points.

  2. 2.Adobe Acrobat

    21.6%

    Held 2nd. 8.6K estimated branded searches, -16.6% vs prior month. Share -2.8 points.

  3. 3.Sejda

    6.9%

    Moved from 4th to 3rd. 2.8K estimated branded searches, -6.1% vs prior month. Share 0 points.

  4. 4.Smallpdf

    6.1%

    Moved from 3rd to 4th. 2.4K estimated branded searches, -18.5% vs prior month. Share -0.9 points.

  5. 5.Foxit

    4%

    Held 5th. 1.6K estimated branded searches, -13.1% vs prior month. Share -0.3 points.

  6. 6.PDFgear

    2.2%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.PDF-XChange Editor

    1.5%

    Held 7th. 590 estimated branded searches, +22.9% vs prior month. Share +0.3 points.

  8. 8.PDFescape

    0.82%

    Held 8th. 330 estimated branded searches, -2.9% vs prior month. Share 0 points.

  9. 9.PDF Expert

    0.22%

    Held 9th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Smallpdf and its closest rivals

Every comparison with Smallpdf

8 comparisons

How has branded search demand for Smallpdf changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Smallpdf in New Zealand fell from 2.9K to 2.4K.
  • Across the 12 months ending October 2026, Smallpdf’s share of searches among PDF editors in New Zealand decreased from 7.5% to 6.1%.
  • Across the 12 months ending October 2026, Smallpdf’s share of searches among PDF editors in New Zealand peaked at 8.1% in April 2026 and was lowest at 6% in July 2026.
  • Across the 12 months ending October 2026, Smallpdf fell from 3rd to 4th among PDF editors in New Zealand.

How did search popularity change for New Zealand PDF editors in October 2026?

6 changes

  1. In October 2026, iLovePDF gained share of searches among PDF editors in New Zealand, from 53.1% to 56.8%.

  2. In October 2026, Adobe Acrobat lost share of searches among PDF editors in New Zealand, from 24.4% to 21.6%.

  3. In October 2026, Smallpdf lost share of searches among PDF editors in New Zealand, from 7% to 6.1%.

  4. In October 2026, Sejda rose from 4th to 3rd among PDF editors in New Zealand.

  5. Estimated monthly branded searches for PDF-XChange Editor in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in October 2026.

  6. Estimated monthly branded searches for PDF Expert in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in October 2026.

How are Smallpdf’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Smallpdf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smallpdf
  • smallpdf convert
  • smallpdf pdf
  • smallpdf pdf editor

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How the Brand Demand Index is measured

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