Sejda vs Smallpdf:Which is more popular by branded search in New Zealand?
In August 2026, Sejda had more branded searches than Smallpdf among PDF tools in New Zealand. Sejda was estimated to have 5K branded searches compared to Smallpdf’s 3.2K, and held a 9.3% Share of Search versus Smallpdf’s 6%.
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Which is more popular in search, Sejda or Smallpdf?
Compare the PDF editors and converters New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sejda, Smallpdf. The figures are in the table below the chart.
View monthly share of search table
| Month | iLovePDF | Adobe Acrobat | Sejda | Smallpdf | Foxit | PDFescape |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 35.6% | 6.8% | 7.3% | 4.3% | 1.3% |
| Nov 2025 | 46.7% | 32.9% | 7.1% | 7.6% | 4.4% | 1.3% |
| Dec 2025 | 49.4% | 29% | 7.5% | 8.1% | 4.2% | 1.8% |
| Jan 2026 | 48.1% | 32.7% | 6.2% | 7.8% | 3.7% | 1.5% |
| Feb 2026 | 41.1% | 40.6% | 6.4% | 6.9% | 3.5% | 1.5% |
| Mar 2026 | 44% | 39.6% | 5.7% | 6.4% | 3.1% | 1.1% |
| Apr 2026 | 50.1% | 34.6% | 5% | 6.7% | 2.6% | 0.95% |
| May 2026 | 46.5% | 38.1% | 6.3% | 5.4% | 2.9% | 0.93% |
| Jun 2026 | 42.3% | 40.4% | 6.6% | 7.1% | 3% | 0.71% |
| Jul 2026 | 41% | 40.5% | 8.5% | 6.1% | 3.1% | 0.76% |
| Aug 2026 | 43.7% | 36.8% | 9.3% | 6% | 3.3% | 0.86% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sejda and Smallpdf comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Sejda took it in May 2026, Smallpdf took it in June 2026, Sejda took it in July 2026.
- Across the 11 months ending August 2026, Sejda’s estimated Share of Search among PDF tools in New Zealand moved from 6.8% to 9.3%, and its estimated monthly branded searches moved from 2.8K to 5K.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand moved from 7.3% to 6%, and its estimated monthly branded searches moved from 3.1K to 3.2K.
How each brand is measured
Brandwave collects information about searches that people make online using Sejda’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.