Brandwave

iLovePDF vs Smallpdf:Which is more popular by branded search in New Zealand?

In August 2026, iLovePDF had more branded searches than Smallpdf among PDF tools in New Zealand. iLovePDF was estimated to have 23.3K branded searches compared to Smallpdf’s 3.2K, and held a 43.7% Share of Search versus Smallpdf’s 6%.

Share of Search among PDF tools in New Zealand in August 2026Which is more popular in search, iLovePDF or Smallpdf?
iLovePDF43.7%23.3K searches
vs
Smallpdf6%3.2K searches

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Which is more popular in search, iLovePDF or Smallpdf?

Compare the PDF editors and converters New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

iLovePDF and Smallpdf among PDF tools in New Zealand, by month

Share of Search by month for iLovePDF, Smallpdf. The figures are in the table below the chart.

View monthly share of search table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFescape
Oct 202544.7%35.6%6.8%7.3%4.3%1.3%
Nov 202546.7%32.9%7.1%7.6%4.4%1.3%
Dec 202549.4%29%7.5%8.1%4.2%1.8%
Jan 202648.1%32.7%6.2%7.8%3.7%1.5%
Feb 202641.1%40.6%6.4%6.9%3.5%1.5%
Mar 202644%39.6%5.7%6.4%3.1%1.1%
Apr 202650.1%34.6%5%6.7%2.6%0.95%
May 202646.5%38.1%6.3%5.4%2.9%0.93%
Jun 202642.3%40.4%6.6%7.1%3%0.71%
Jul 202641%40.5%8.5%6.1%3.1%0.76%
Aug 202643.7%36.8%9.3%6%3.3%0.86%
Sep 2026——————

How has the iLovePDF and Smallpdf comparison changed over the last 12 months?

  • iLovePDF was ahead of Smallpdf in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, iLovePDF’s estimated Share of Search among PDF tools in New Zealand moved from 44.7% to 43.7%, and its estimated monthly branded searches moved from 18.7K to 23.3K.
  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand moved from 7.3% to 6%, and its estimated monthly branded searches moved from 3.1K to 3.2K.

How did search popularity change for New Zealand PDF tools in August 2026?

  1. In August 2026, iLovePDF gained estimated Share of Search among PDF tools in New Zealand, from 41% to 43.7%.

How each brand is measured

Brandwave collects information about searches that people make online using iLovePDF’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iLovePDF

18 branded search terms

  • ilovepdf
  • ilovepdf com
  • ilovepdf convert
  • ilovepdf crop pdf
  • ilovepdf excel to pdf
  • ilovepdf online
  • ilovepdf pdf
  • ilovepdf pdf editor
  • ilovepdf pdf to excel
  • ilovepdf pdf to excel converter
  • ilovepdf pdf to powerpoint
  • ilovepdf pdf to word
  • ilovepdf pdf to word converter
  • ilovepdf powerpoint to pdf
  • ilovepdf signature
  • ilovepdf splitter
  • ilovepdf word to pdf
  • ilovepdf word to pdf converter

Smallpdf

9 branded search terms

  • smallpdf
  • smallpdf com
  • smallpdf convert
  • smallpdf jpg to pdf
  • smallpdf online
  • smallpdf pdf
  • smallpdf pdf editor
  • smallpdf pdf to excel
  • smallpdf pdf to word

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.