PDF-XChange Editor vs Smallpdf:Which is more popular in New Zealand?
In October 2026, Smallpdf had more branded searches than PDF-XChange Editor among PDF editors in New Zealand. Smallpdf had about 2,430 branded searches, while PDF-XChange Editor had 590. Smallpdf made up 6.1% of all PDF editor searches we track, and PDF-XChange Editor accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about PDF editors, PDF-XChange Editor and Smallpdf each appeared in two of the five answers. PDF-XChange Editor was mentioned before Smallpdf in two out of three answers that named either.
Who do people search for more?
Smallpdf, about 4 searches for every 1 for PDF-XChange Editor
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
PDF-XChange Editor, named ahead of Smallpdf in 2 of 3 answers
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Top PDF editors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PDF-XChange Editor and Smallpdf were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PDF-XChange Editor was listed before Smallpdf in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adobe Acrobat1st
PDFgear2nd
Foxit3rd- PDF-XChange Editor4th
PDF Expert5th- Smallpdf6th
iLovePDF–
Sejda–
PDFescape–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Foxit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smallpdf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PDF-XChange Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PDFescape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about PDF editors
5 answers
Asked ChatGPT
“Which PDF editor should I use in New Zealand?”
Asked ChatGPT
“What are the best PDF editors in New Zealand?”
Asked ChatGPT
“What's the best PDF editor in New Zealand for editing PDFs?”
Searched Google, AI Overview
“pdf editing software”
Searched Google, AI Overview
“best pdf editor”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is PDF-XChange Editor or Smallpdf more popular in search?
This chart shows how often people search Google for PDF-XChange Editor and Smallpdf by name. Each line represents a brand's share of searches for all nine PDF editors we track, month by month, from searches in New Zealand.
Share of searches by month for Smallpdf, PDF-XChange Editor. The figures are in the table below the chart.
View monthly share of searches table
| Month | iLovePDF | Adobe Acrobat | Sejda | Smallpdf | Foxit | PDFgear | PDF-XChange Editor | PDFescape | PDF Expert |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47% | 27.9% | 7.2% | 7.5% | 5.3% | 2.2% | 1.2% | 1.3% | 0.36% |
| Dec 2025 | 48.8% | 26% | 7.4% | 7.8% | 4.7% | 2.3% | 1% | 1.6% | 0.29% |
| Jan 2026 | 48.5% | 27.2% | 6.3% | 7.7% | 5% | 2.3% | 1.3% | 1.3% | 0.37% |
| Feb 2026 | 44.6% | 30.8% | 7% | 7.4% | 4.9% | 2.4% | 1.2% | 1.5% | 0.34% |
| Mar 2026 | 46.7% | 28.8% | 6.9% | 7.5% | 4.5% | 2.7% | 1.2% | 1.3% | 0.43% |
| Apr 2026 | 50.6% | 26.9% | 6.2% | 8.1% | 3.6% | 2.2% | 1.1% | 1.1% | 0.31% |
| May 2026 | 49.7% | 27.3% | 7.9% | 6.4% | 4.4% | 1.9% | 1% | 1.1% | 0.24% |
| Jun 2026 | 46.7% | 29.8% | 7.9% | 7.2% | 4.5% | 1.7% | 1.2% | 0.8% | 0.22% |
| Jul 2026 | 44.4% | 31.7% | 9.7% | 6% | 4.1% | 1.9% | 1.1% | 0.8% | 0.21% |
| Aug 2026 | 47.2% | 27.8% | 10.2% | 6.3% | 4.2% | 2.1% | 1% | 0.88% | 0.23% |
| Sep 2026 | 53.1% | 24.4% | 6.9% | 7% | 4.3% | 2.1% | 1.1% | 0.8% | 0.26% |
| Oct 2026 | 56.8% | 21.6% | 6.9% | 6.1% | 4% | 2.2% | 1.5% | 0.82% | 0.22% |
How has branded search for PDF-XChange Editor and Smallpdf changed in New Zealand over the last 12 months?
3 findings
- Smallpdf was ahead of PDF-XChange Editor in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, PDF-XChange Editor’s share of searches among PDF editors in New Zealand moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 12 months ending October 2026, Smallpdf’s share of searches among PDF editors in New Zealand moved from 7.5% to 6.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for New Zealand PDF editors in October 2026?
2 changes
In October 2026, Smallpdf lost share of searches among PDF editors in New Zealand, from 7% to 6.1%.
Estimated monthly branded searches for PDF-XChange Editor in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in October 2026.
How are PDF-XChange Editor’s and Smallpdf’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using PDF-XChange Editor’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PDF-XChange Editor
1 branded search term
- pdf xchange editor
Smallpdf
4 branded search terms
- smallpdf
- smallpdf convert
- smallpdf pdf
- smallpdf pdf editor
Other head-to-heads among PDF editors
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