PDFescape vs Smallpdf:Which is more popular by branded search in New Zealand?
In August 2026, Smallpdf had more branded searches than PDFescape among PDF tools in New Zealand. Smallpdf was estimated to have 3.2K branded searches compared to PDFescape’s 460, and held a 6% Share of Search versus PDFescape’s 0.86%.
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Which is more popular in search, PDFescape or Smallpdf?
Compare the PDF editors and converters New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smallpdf, PDFescape. The figures are in the table below the chart.
View monthly share of search table
| Month | iLovePDF | Adobe Acrobat | Sejda | Smallpdf | Foxit | PDFescape |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 35.6% | 6.8% | 7.3% | 4.3% | 1.3% |
| Nov 2025 | 46.7% | 32.9% | 7.1% | 7.6% | 4.4% | 1.3% |
| Dec 2025 | 49.4% | 29% | 7.5% | 8.1% | 4.2% | 1.8% |
| Jan 2026 | 48.1% | 32.7% | 6.2% | 7.8% | 3.7% | 1.5% |
| Feb 2026 | 41.1% | 40.6% | 6.4% | 6.9% | 3.5% | 1.5% |
| Mar 2026 | 44% | 39.6% | 5.7% | 6.4% | 3.1% | 1.1% |
| Apr 2026 | 50.1% | 34.6% | 5% | 6.7% | 2.6% | 0.95% |
| May 2026 | 46.5% | 38.1% | 6.3% | 5.4% | 2.9% | 0.93% |
| Jun 2026 | 42.3% | 40.4% | 6.6% | 7.1% | 3% | 0.71% |
| Jul 2026 | 41% | 40.5% | 8.5% | 6.1% | 3.1% | 0.76% |
| Aug 2026 | 43.7% | 36.8% | 9.3% | 6% | 3.3% | 0.86% |
| Sep 2026 | — | — | — | — | — | — |
How has the PDFescape and Smallpdf comparison changed over the last 12 months?
3 findings
- Smallpdf was ahead of PDFescape in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PDFescape’s estimated Share of Search among PDF tools in New Zealand moved from 1.3% to 0.86%, and its estimated monthly branded searches moved from 560 to 460.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand moved from 7.3% to 6%, and its estimated monthly branded searches moved from 3.1K to 3.2K.
How did search popularity change for New Zealand PDF tools in August 2026?
1 change
Estimated monthly branded searches for PDFescape in New Zealand fell 17.9% over 11 measured months, from 560 to 460 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using PDFescape’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.