Brandwave

Adobe Acrobat vs PDF Expert:Which is more popular in New Zealand?

In October 2026, Adobe Acrobat had more branded searches than PDF Expert among PDF editors in New Zealand. Adobe Acrobat had about 8,630 branded searches, while PDF Expert had 90. Adobe Acrobat made up 21.6% of all PDF editor searches we track, and PDF Expert accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about PDF editors, Adobe Acrobat appeared in all five answers and PDF Expert in three. Adobe Acrobat was mentioned before PDF Expert in every answer.

Among PDF editors in New Zealand in October 2026

Who do people search for more?

Adobe Acrobat, about 96 searches for every 1 for PDF Expert

Adobe Acrobat 8.6K searchesPDF Expert 90 searches

Who does AI mention more?

Adobe Acrobat, mentioned in every answer we collected

Adobe Acrobat in 5 of 5PDF Expert in 3 of 5

Who does AI recommend more?

Adobe Acrobat, named ahead of PDF Expert in every answer

Adobe Acrobat first in 5PDF Expert never first

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Top PDF editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Acrobat appeared in all five answers. PDF Expert was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Acrobat was listed before PDF Expert in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Acrobat1st
  2. PDFgear2nd
  3. Foxit3rd
  4. PDF-XChange Editor4th
  5. PDF Expert5th
  6. Smallpdf6th
  7. iLovePDF–
  8. Sejda–
  9. PDFescape–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foxit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smallpdf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PDF-XChange Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PDFescape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about PDF editors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adobe Acrobat or PDF Expert more popular in search?

This chart shows how often people search Google for Adobe Acrobat and PDF Expert by name. Each line represents a brand's share of searches for all nine PDF editors we track, month by month, from searches in New Zealand.

Adobe Acrobat and PDF Expert among PDF editors in New Zealand, by month

Share of searches by month for Adobe Acrobat, PDF Expert. The figures are in the table below the chart.

View monthly share of searches table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFgearPDF-XChange EditorPDFescapePDF Expert
Nov 202547%27.9%7.2%7.5%5.3%2.2%1.2%1.3%0.36%
Dec 202548.8%26%7.4%7.8%4.7%2.3%1%1.6%0.29%
Jan 202648.5%27.2%6.3%7.7%5%2.3%1.3%1.3%0.37%
Feb 202644.6%30.8%7%7.4%4.9%2.4%1.2%1.5%0.34%
Mar 202646.7%28.8%6.9%7.5%4.5%2.7%1.2%1.3%0.43%
Apr 202650.6%26.9%6.2%8.1%3.6%2.2%1.1%1.1%0.31%
May 202649.7%27.3%7.9%6.4%4.4%1.9%1%1.1%0.24%
Jun 202646.7%29.8%7.9%7.2%4.5%1.7%1.2%0.8%0.22%
Jul 202644.4%31.7%9.7%6%4.1%1.9%1.1%0.8%0.21%
Aug 202647.2%27.8%10.2%6.3%4.2%2.1%1%0.88%0.23%
Sep 202653.1%24.4%6.9%7%4.3%2.1%1.1%0.8%0.26%
Oct 202656.8%21.6%6.9%6.1%4%2.2%1.5%0.82%0.22%

How has branded search for Adobe Acrobat and PDF Expert changed in New Zealand over the last 12 months?

3 findings
  • Adobe Acrobat was ahead of PDF Expert in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Adobe Acrobat’s share of searches among PDF editors in New Zealand moved from 27.9% to 21.6%, and its estimated monthly branded searches moved from 10.9K to 8.6K.
  • Across the 12 months ending October 2026, PDF Expert’s share of searches among PDF editors in New Zealand moved from 0.36% to 0.22%, and its estimated monthly branded searches moved from 140 to 90.

How did search popularity change for New Zealand PDF editors in October 2026?

2 changes

  1. In October 2026, Adobe Acrobat lost share of searches among PDF editors in New Zealand, from 24.4% to 21.6%.

  2. Estimated monthly branded searches for PDF Expert in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in October 2026.

How are Adobe Acrobat’s and PDF Expert’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Adobe Acrobat’s and PDF Expert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Acrobat

11 branded search terms

  • acrobat reader
  • adobe acrobat
  • adobe acrobat convert
  • adobe acrobat pdf
  • adobe acrobat pro
  • adobe reader
  • adobe reader dow
  • adobe reader reader
  • adobeacrobat
  • adobeacrobat pdf
  • get adobe reader

PDF Expert

1 branded search term

  • pdf expert

How the Brand Demand Index is measured

Other head-to-heads among PDF editors

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