How popular isAdobe Premiere Pro in search?
In August 2026, there were an estimated 2.4K branded searches for Adobe Premiere Pro in New Zealand which held steady over the last 11 months. Adobe Premiere Pro holds 4.7% estimated Share of Search among New Zealand video editing software and is ranked 3rd of 6 competitors for search popularity.
CapCut69.5%
DaVinci Resolve18.1%Adobe Premiere Pro4.7%
iMovie3.5%
Descript2.9%- Final Cut Pro1.4%
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Which video editing software compete with Adobe Premiere Pro?
Share of Search by month for CapCut, DaVinci Resolve, Adobe Premiere Pro, iMovie, Descript. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 18.3% | 5.3% | 3.6% | 3.8% | 2% |
| Nov 2025 | 67.5% | 18.2% | 5.1% | 3.7% | 3.9% | 1.6% |
| Dec 2025 | 68.7% | 18.1% | 4.8% | 3.7% | 2.9% | 1.9% |
| Jan 2026 | 65.5% | 21% | 4.9% | 2.8% | 3.5% | 2.3% |
| Feb 2026 | 65.8% | 19.4% | 6.2% | 3.2% | 3.5% | 1.9% |
| Mar 2026 | 65.8% | 19.3% | 5.5% | 3.6% | 4% | 1.6% |
| Apr 2026 | 64.7% | 21.6% | 4.9% | 3.4% | 4% | 1.5% |
| May 2026 | 66.3% | 20.7% | 4.8% | 3.7% | 3.3% | 1.2% |
| Jun 2026 | 66.5% | 21% | 4.7% | 3.6% | 2.8% | 1.4% |
| Jul 2026 | 67% | 21.1% | 4.5% | 2.9% | 3.2% | 1.4% |
| Aug 2026 | 69.5% | 18.1% | 4.7% | 3.5% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.5% | 35.1K | +14.7% | +2.5 points | |
| 2, held 2nd | 18.1% | 9.1K | -5.2% | -3 points | |
| 3, held 3rd | 4.7% | 2.4K | +14.5% | +0.2 points | |
| 4, moved from 5th to 4th | 3.5% | 1.8K | +34.8% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.9% | 1.4K | -0.69% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.4% | 700 | +12.9% | 0 points |
1.
69.5%
held 1st · 35.1K estimated branded searches · +14.7% vs prior month · +2.5 points
18.1%
held 2nd · 9.1K estimated branded searches · -5.2% vs prior month · -3 points
4.7%
held 3rd · 2.4K estimated branded searches · +14.5% vs prior month · +0.2 points
4.
iMovie3.5%
moved from 5th to 4th · 1.8K estimated branded searches · +34.8% vs prior month · +0.6 points
5.
Descript2.9%
moved from 4th to 5th · 1.4K estimated branded searches · -0.69% vs prior month · -0.3 points
1.4%
held 6th · 700 estimated branded searches · +12.9% vs prior month · 0 points
Compare search popularity between Adobe Premiere Pro and its closest rivals
- Adobe Premiere Pro vs DaVinci Resolve: compare search popularity
- Adobe Premiere Pro vs iMovie: compare search popularity
- Adobe Premiere Pro vs Descript: compare search popularity
- Adobe Premiere Pro vs Final Cut Pro: compare search popularity
- Compare Adobe Premiere Pro with any brand
How has branded search demand for Adobe Premiere Pro changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Premiere Pro in New Zealand held steady at 2.4K.
- Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video editing software in New Zealand decreased from 5.3% to 4.7%.
- Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video editing software in New Zealand peaked at 6.2% in February 2026 and was lowest at 4.5% in July 2026.
How did search popularity change for New Zealand video editing software in August 2026?
5 changes
In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%.
In August 2026, CapCut gained estimated Share of Search among video editing software in New Zealand, from 67% to 69.5%.
In August 2026, DaVinci Resolve lost estimated Share of Search among video editing software in New Zealand, from 21.1% to 18.1%.
Estimated monthly branded searches for Final Cut Pro in New Zealand fell 23.9% over 11 measured months, from 920 to 700 in August 2026.
Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026.
How is Adobe Premiere Pro measured?
Brandwave collects information about searches that people make online using Adobe Premiere Pro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- adobe premiere pro
- adobe premiere pro cost
- adobe premiere pro editing
- adobe premiere pro nz
- adobe premiere pro online
- adobe premiere pro software
- adobe premiere pro video editor
- adobepremierepro
- premiere pro
- premiere pro price
- premiere pro software
Who owns Adobe Premiere Pro?
Do you work for Adobe Premiere Pro? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Adobe Premiere Pro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.