Photo culling software in New Zealand:Which are most popular?
In September 2026, Adobe Lightroom was the most searched photo culling software in New Zealand, accounting for 57.6% of all searches among the seven software we track. When we checked with ChatGPT and Google AI Overviews, Adobe Lightroom, Aftershoot and Narrative showed up in every answer. Aftershoot was recommended most often, coming first in every response.
Adobe LightroomShare of searches 57.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 6th
Imagen AIShare of searches 26.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
AftershootShare of searches 6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Photo MechanicShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Evoto AIShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top photo culling software in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Adobe Lightroom, Aftershoot and Narrative appeared every time. Aftershoot was recommended most often, coming first in every answer. Narrative was second, and FilterPixel was third. Evoto AI, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Aftershoot1st
Narrative2nd
FilterPixel3rd- Photo Mechanic4th
- Imagen AI5th
- Adobe Lightroom6th
- Evoto AI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aftershoot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Narrative5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Photo Mechanic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FilterPixel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Imagen AI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Evoto AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo culling software
5 answers
Asked ChatGPT
“Which photo culling software should I use in New Zealand?”
Asked ChatGPT
“What are the best photo culling software brands in New Zealand?”
Asked ChatGPT
“What's the best photo culling software in New Zealand for wedding photos?”
Searched Google, AI Overview
“photo culling software”
Searched Google, AI Overview
“ai photo culling”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which photo culling software do people search for most?
This chart shows how often people search Google for each photo culling software by name. Each line represents a brand's share of searches for all seven photo culling software we track, month by month, from searches in New Zealand.
Share of searches by month for Adobe Lightroom, Imagen AI, Aftershoot, Photo Mechanic, Evoto AI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adobe Lightroom | Imagen AI | Aftershoot | Photo Mechanic | Evoto AI | FilterPixel | Narrative |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 31.9% | 7.4% | 5.9% | 2.1% | 0.53% | 1.1% |
| Nov 2025 | 52.8% | 30.1% | 6.7% | 6.7% | 1.8% | 0.61% | 1.2% |
| Dec 2025 | 53.7% | 29.9% | 5.5% | 6.7% | 2.4% | 0.61% | 1.2% |
| Jan 2026 | 53.9% | 29.3% | 5.4% | 6.6% | 3% | 0.6% | 1.2% |
| Feb 2026 | 51.4% | 26.8% | 6% | 4.9% | 2.7% | 0.55% | 7.7% |
| Mar 2026 | 52.2% | 29.3% | 6.8% | 5.4% | 2.4% | 0.49% | 3.4% |
| Apr 2026 | 49.4% | 28.5% | 8.1% | 6.4% | 2.9% | 0.58% | 4.1% |
| May 2026 | 50.6% | 28.5% | 8.1% | 6.4% | 2.9% | 0.58% | 2.9% |
| Jun 2026 | 49.1% | 34.3% | 6.3% | 4% | 2.3% | 1.1% | 2.9% |
| Jul 2026 | 50.7% | 33.6% | 4.8% | 7.5% | 1.4% | 0.68% | 1.4% |
| Aug 2026 | 53.4% | 30.4% | 5.6% | 6.8% | 1.9% | 0.62% | 1.2% |
| Sep 2026 | 57.6% | 26.5% | 6% | 6% | 2.6% | 0.66% | 0.66% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 870 | +1.2% | +4.2 points | |
| 2, held 2nd | 26.5% | 400 | -18.4% | -3.9 points | |
| 3, moved from 4th to 3rd | 6% | 90 | 0% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6% | 90 | -18.2% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.6% | 40 | +33.3% | +0.8 points | |
| 6, moved from 7th to 6th | 0.66% | 10 | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.66% | 10 | -50% | -0.6 pointsmoved from 6th to 7th |
57.6%
Held 1st. 870 estimated branded searches, +1.2% vs prior month. Share +4.2 points.
26.5%
Held 2nd. 400 estimated branded searches, -18.4% vs prior month. Share -3.9 points.
6%
Moved from 4th to 3rd. 90 estimated branded searches, 0% vs prior month. Share +0.4 points.
6%
Moved from 3rd to 4th. 90 estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.
Evoto AI2.6%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.8 points.
0.66%
Moved from 7th to 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0.66%
Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -0.6 points.
Which brand is most popular in search among photo culling software in New Zealand?
7 brands
In September 2026, Adobe Lightroom was the most searched among photo culling software in New Zealand, with an estimated 870 branded searches, 57.6% of all searches for the seven we track. Imagen AI is in 2nd place, 31.1 percentage points behind at 26.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Adobe Lightroom | 51.1% → 57.6% | 57.6%Sep 2026 | 49.1%Jun 2026 | 1st |
| Imagen AI | 31.9% → 26.5% | 34.3%Jun 2026 | 26.5%Sep 2026 | 2nd |
| Aftershoot | 7.4% → 6% | 8.1%Apr 2026 | 4.8%Jul 2026 | 3rd |
| Photo Mechanic | 5.9% → 6% | 7.5%Jul 2026 | 4%Jun 2026 | 4th |
| Evoto AI | 2.1% → 2.6% | 3%Jan 2026 | 1.4%Jul 2026 | 5th |
| FilterPixel | 0.53% → 0.66% | 1.1%Jun 2026 | 0.49%Mar 2026 | 7th → 6th |
| Narrative | 1.1% → 0.66% | 7.7%Feb 2026 | 0.66%Sep 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among photo culling software in New Zealand increased from 51.1% to 57.6%.
- Across the 12 months ending September 2026, Imagen AI’s share of searches among photo culling software in New Zealand decreased from 31.9% to 26.5%.
- Across the 12 months ending September 2026, Aftershoot’s share of searches among photo culling software in New Zealand decreased from 7.4% to 6%.
- Across the 12 months ending September 2026, Evoto AI’s share of searches among photo culling software in New Zealand increased from 2.1% to 2.6%.
- Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among photo culling software in New Zealand peaked at 57.6% in September 2026 and was lowest at 49.1% in June 2026.
- Across the 12 months ending September 2026, Imagen AI’s share of searches among photo culling software in New Zealand peaked at 34.3% in June 2026 and was lowest at 26.5% in September 2026.
- Across the 12 months ending September 2026, Aftershoot’s share of searches among photo culling software in New Zealand peaked at 8.1% in April 2026 and was lowest at 4.8% in July 2026.
- Across the 12 months ending September 2026, Photo Mechanic’s share of searches among photo culling software in New Zealand peaked at 7.5% in July 2026 and was lowest at 4% in June 2026.
- Across the 12 months ending September 2026, Evoto AI’s share of searches among photo culling software in New Zealand peaked at 3% in January 2026 and was lowest at 1.4% in July 2026.
- Across the 12 months ending September 2026, Narrative’s share of searches among photo culling software in New Zealand peaked at 7.7% in February 2026 and was lowest at 0.66% in September 2026.
- Across the 12 months ending September 2026, FilterPixel rose from 7th to 6th among photo culling software in New Zealand.
- Across the 12 months ending September 2026, Narrative fell from 6th to 7th among photo culling software in New Zealand.
- Across the 12 months ending September 2026, Photo Mechanic held steady: its share of searches among photo culling software in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand photo culling software in September 2026?
7 changes
In September 2026, Adobe Lightroom gained share of searches among photo culling software in New Zealand, from 53.4% to 57.6%.
In September 2026, Evoto AI gained share of searches among photo culling software in New Zealand, from 1.9% to 2.6%.
In September 2026, Imagen AI lost share of searches among photo culling software in New Zealand, from 30.4% to 26.5%.
In September 2026, Photo Mechanic lost share of searches among photo culling software in New Zealand, from 6.8% to 6%.
In September 2026, Narrative lost share of searches among photo culling software in New Zealand, from 1.2% to 0.66%.
In September 2026, Aftershoot rose from 4th to 3rd among photo culling software in New Zealand.
In September 2026, FilterPixel rose from 7th to 6th among photo culling software in New Zealand.
Compare popularity between leading brands
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