How popular isNarrative?
In September 2026, people searched for Narrative by name about 10 times in New Zealand, a 50% decrease from the previous year. These searches made up 0.66% of all New Zealand photo culling software searches, placing Narrative seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about photo culling software, Narrative appeared in all answers and was the second most recommended of the seven.
Narrative is the seventh most searched of 7 competitors and the second most recommended in AI answers.
Adobe LightroomShare of searches 57.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 6th
Imagen AIShare of searches 26.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
AftershootShare of searches 6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Photo MechanicShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
NarrativeShare of searches 0.66%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top photo culling software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Narrative appeared in all five answers. Narrative is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Aftershoot1st
- Narrative2nd
FilterPixel3rd- Photo Mechanic4th
- Imagen AI5th
- Adobe Lightroom6th
Evoto AI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aftershoot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Narrative5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Photo Mechanic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FilterPixel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Imagen AI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Evoto AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo culling software
5 answers
Asked ChatGPT
“Which photo culling software should I use in New Zealand?”
Asked ChatGPT
“What are the best photo culling software brands in New Zealand?”
Asked ChatGPT
“What's the best photo culling software in New Zealand for wedding photos?”
Searched Google, AI Overview
“photo culling software”
Searched Google, AI Overview
“ai photo culling”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which photo culling software compete with Narrative?
Share of searches by month for Adobe Lightroom, Imagen AI, Aftershoot, Photo Mechanic, Evoto AI, Narrative. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adobe Lightroom | Imagen AI | Aftershoot | Photo Mechanic | Evoto AI | FilterPixel | Narrative |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 31.9% | 7.4% | 5.9% | 2.1% | 0.53% | 1.1% |
| Nov 2025 | 52.8% | 30.1% | 6.7% | 6.7% | 1.8% | 0.61% | 1.2% |
| Dec 2025 | 53.7% | 29.9% | 5.5% | 6.7% | 2.4% | 0.61% | 1.2% |
| Jan 2026 | 53.9% | 29.3% | 5.4% | 6.6% | 3% | 0.6% | 1.2% |
| Feb 2026 | 51.4% | 26.8% | 6% | 4.9% | 2.7% | 0.55% | 7.7% |
| Mar 2026 | 52.2% | 29.3% | 6.8% | 5.4% | 2.4% | 0.49% | 3.4% |
| Apr 2026 | 49.4% | 28.5% | 8.1% | 6.4% | 2.9% | 0.58% | 4.1% |
| May 2026 | 50.6% | 28.5% | 8.1% | 6.4% | 2.9% | 0.58% | 2.9% |
| Jun 2026 | 49.1% | 34.3% | 6.3% | 4% | 2.3% | 1.1% | 2.9% |
| Jul 2026 | 50.7% | 33.6% | 4.8% | 7.5% | 1.4% | 0.68% | 1.4% |
| Aug 2026 | 53.4% | 30.4% | 5.6% | 6.8% | 1.9% | 0.62% | 1.2% |
| Sep 2026 | 57.6% | 26.5% | 6% | 6% | 2.6% | 0.66% | 0.66% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 870 | +1.2% | +4.2 points | |
| 2, held 2nd | 26.5% | 400 | -18.4% | -3.9 points | |
| 3, moved from 4th to 3rd | 6% | 90 | 0% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6% | 90 | -18.2% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.6% | 40 | +33.3% | +0.8 points | |
| 6, moved from 7th to 6th | 0.66% | 10 | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.66% | 10 | -50% | -0.6 pointsmoved from 6th to 7th |
57.6%
Held 1st. 870 estimated branded searches, +1.2% vs prior month. Share +4.2 points.
26.5%
Held 2nd. 400 estimated branded searches, -18.4% vs prior month. Share -3.9 points.
6%
Moved from 4th to 3rd. 90 estimated branded searches, 0% vs prior month. Share +0.4 points.
6%
Moved from 3rd to 4th. 90 estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.
Evoto AI2.6%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.8 points.
0.66%
Moved from 7th to 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0.66%
Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -0.6 points.
Compare popularity between Narrative and its closest rivals
How has branded search demand for Narrative changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Narrative in New Zealand fell from 20 to 10.
- Across the 12 months ending September 2026, Narrative’s share of searches among photo culling software in New Zealand peaked at 7.7% in February 2026 and was lowest at 0.66% in September 2026.
- Across the 12 months ending September 2026, Narrative fell from 6th to 7th among photo culling software in New Zealand.
How did search popularity change for New Zealand photo culling software in September 2026?
6 changes
In September 2026, Adobe Lightroom gained share of searches among photo culling software in New Zealand, from 53.4% to 57.6%.
In September 2026, Evoto AI gained share of searches among photo culling software in New Zealand, from 1.9% to 2.6%.
In September 2026, Imagen AI lost share of searches among photo culling software in New Zealand, from 30.4% to 26.5%.
In September 2026, Photo Mechanic lost share of searches among photo culling software in New Zealand, from 6.8% to 6%.
In September 2026, Narrative lost share of searches among photo culling software in New Zealand, from 1.2% to 0.66%.
In September 2026, Aftershoot rose from 4th to 3rd among photo culling software in New Zealand.
How are Narrative’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Narrative’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- narrative photo
Who owns Narrative?
Narrative is owned by Software Limited. Brandwave does not track any other brands owned by Software Limited.
Do you work for Narrative? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Narrative your brand?
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