FilterPixel vs Narrative:Which is more popular?
In September 2026, FilterPixel and Narrative were level in searches among photo culling software in New Zealand, with an estimated 10 branded searches each, at 0.66% of the total each. When we asked ChatGPT and Google AI Overviews about photo culling software, Narrative appeared in all five answers and FilterPixel in three. Narrative was mentioned before FilterPixel in four out of five answers.
Who do people search for more?
FilterPixel and Narrative are searched for about as often as each other.
Who does AI mention more?
Narrative, mentioned in every answer we collected
Who does AI recommend more?
Narrative, named ahead of FilterPixel in 4 of 5 answers
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Top photo culling software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Narrative appeared in all five answers. FilterPixel was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Narrative was listed before FilterPixel in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Aftershoot1st- Narrative2nd
FilterPixel3rd
Photo Mechanic4th
Imagen AI5th
Adobe Lightroom6th
Evoto AI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aftershoot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Narrative5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Photo Mechanic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FilterPixel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Imagen AI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Evoto AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo culling software
5 answers
Asked ChatGPT
“Which photo culling software should I use in New Zealand?”
Asked ChatGPT
“What are the best photo culling software brands in New Zealand?”
Asked ChatGPT
“What's the best photo culling software in New Zealand for wedding photos?”
Searched Google, AI Overview
“photo culling software”
Searched Google, AI Overview
“ai photo culling”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is FilterPixel or Narrative more popular in search?
This chart shows how often people search Google for FilterPixel and Narrative by name. Each line represents a brand's share of searches for all seven photo culling software we track, month by month, from searches in New Zealand.
Share of searches by month for FilterPixel, Narrative. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adobe Lightroom | Imagen AI | Aftershoot | Photo Mechanic | Evoto AI | FilterPixel | Narrative |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 31.9% | 7.4% | 5.9% | 2.1% | 0.53% | 1.1% |
| Nov 2025 | 52.8% | 30.1% | 6.7% | 6.7% | 1.8% | 0.61% | 1.2% |
| Dec 2025 | 53.7% | 29.9% | 5.5% | 6.7% | 2.4% | 0.61% | 1.2% |
| Jan 2026 | 53.9% | 29.3% | 5.4% | 6.6% | 3% | 0.6% | 1.2% |
| Feb 2026 | 51.4% | 26.8% | 6% | 4.9% | 2.7% | 0.55% | 7.7% |
| Mar 2026 | 52.2% | 29.3% | 6.8% | 5.4% | 2.4% | 0.49% | 3.4% |
| Apr 2026 | 49.4% | 28.5% | 8.1% | 6.4% | 2.9% | 0.58% | 4.1% |
| May 2026 | 50.6% | 28.5% | 8.1% | 6.4% | 2.9% | 0.58% | 2.9% |
| Jun 2026 | 49.1% | 34.3% | 6.3% | 4% | 2.3% | 1.1% | 2.9% |
| Jul 2026 | 50.7% | 33.6% | 4.8% | 7.5% | 1.4% | 0.68% | 1.4% |
| Aug 2026 | 53.4% | 30.4% | 5.6% | 6.8% | 1.9% | 0.62% | 1.2% |
| Sep 2026 | 57.6% | 26.5% | 6% | 6% | 2.6% | 0.66% | 0.66% |
How has the FilterPixel and Narrative comparison changed over the last 12 months?
3 findings
- FilterPixel was ahead of Narrative in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FilterPixel’s share of searches among photo culling software in New Zealand moved from 0.53% to 0.66%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Narrative’s share of searches among photo culling software in New Zealand moved from 1.1% to 0.66%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand photo culling software in September 2026?
2 changes
In September 2026, Narrative lost share of searches among photo culling software in New Zealand, from 1.2% to 0.66%.
In September 2026, FilterPixel rose from 7th to 6th among photo culling software in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FilterPixel’s and Narrative’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FilterPixel
1 branded search term
- filterpixel
Narrative
1 branded search term
- narrative photo
Other head-to-heads among photo culling software
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