Brandwave

Adobe Lightroom vs Aftershoot:Which is more popular?

In September 2026, Adobe Lightroom had more branded searches than Aftershoot among photo culling software in New Zealand. Adobe Lightroom had about 870 branded searches, while Aftershoot had 90. Adobe Lightroom made up 57.6% of all photo culling software searches we track, and Aftershoot accounted for 6%. When we asked ChatGPT and Google AI Overviews about photo culling software, both Adobe Lightroom and Aftershoot appeared in all five answers. Aftershoot was mentioned before Adobe Lightroom in every answer.

Among photo culling software in New Zealand in September 2026

Who do people search for more?

Adobe Lightroom, about 10 searches for every 1 for Aftershoot

Adobe Lightroom 870 searchesAftershoot 90 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Adobe Lightroom in 5 of 5Aftershoot in 5 of 5

Who does AI recommend more?

Aftershoot, named ahead of Adobe Lightroom in every answer

Aftershoot first in 5Adobe Lightroom never first

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Top photo culling software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Adobe Lightroom and Aftershoot showed up in all five answers. Aftershoot was listed before Adobe Lightroom in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aftershoot1st
  2. Narrative2nd
  3. FilterPixel3rd
  4. Photo Mechanic4th
  5. Imagen AI5th
  6. Adobe Lightroom6th
  7. Evoto AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aftershoot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Narrative5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photo Mechanic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FilterPixel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imagen AI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evoto AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo culling software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adobe Lightroom or Aftershoot more popular in search?

This chart shows how often people search Google for Adobe Lightroom and Aftershoot by name. Each line represents a brand's share of searches for all seven photo culling software we track, month by month, from searches in New Zealand.

Adobe Lightroom and Aftershoot among photo culling software in New Zealand, by month

Share of searches by month for Adobe Lightroom, Aftershoot. The figures are in the table below the chart.

View monthly share of searches table
MonthAdobe LightroomImagen AIAftershootPhoto MechanicEvoto AIFilterPixelNarrative
Oct 202551.1%31.9%7.4%5.9%2.1%0.53%1.1%
Nov 202552.8%30.1%6.7%6.7%1.8%0.61%1.2%
Dec 202553.7%29.9%5.5%6.7%2.4%0.61%1.2%
Jan 202653.9%29.3%5.4%6.6%3%0.6%1.2%
Feb 202651.4%26.8%6%4.9%2.7%0.55%7.7%
Mar 202652.2%29.3%6.8%5.4%2.4%0.49%3.4%
Apr 202649.4%28.5%8.1%6.4%2.9%0.58%4.1%
May 202650.6%28.5%8.1%6.4%2.9%0.58%2.9%
Jun 202649.1%34.3%6.3%4%2.3%1.1%2.9%
Jul 202650.7%33.6%4.8%7.5%1.4%0.68%1.4%
Aug 202653.4%30.4%5.6%6.8%1.9%0.62%1.2%
Sep 202657.6%26.5%6%6%2.6%0.66%0.66%

How has the Adobe Lightroom and Aftershoot comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand photo culling software in September 2026?

2 changes
  1. In September 2026, Adobe Lightroom gained share of searches among photo culling software in New Zealand, from 53.4% to 57.6%.

  2. In September 2026, Aftershoot rose from 4th to 3rd among photo culling software in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Adobe Lightroom’s and Aftershoot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Lightroom

4 branded search terms

  • adobe lightroom
  • adobe lightroom classic
  • adobe lightroom downloader
  • adobelightroom

Aftershoot

1 branded search term

  • aftershoot

How the Brand Demand Index is measured

Other head-to-heads among photo culling software

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