Evoto AI vs Narrative:Which is more popular?
In September 2026, Evoto AI had more branded searches than Narrative among photo culling software in New Zealand. Evoto AI had about 40 branded searches, while Narrative had 10. Evoto AI made up 2.6% of all photo culling software searches we track, and Narrative accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about photo culling software, Narrative appeared in all five answers and Evoto AI in none.
Who do people search for more?
Evoto AI, about 4 searches for every 1 for Narrative
Who does AI mention more?
Narrative, mentioned in every answer we collected
Who does AI recommend more?
Narrative, the only one of the two named
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Top photo culling software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Narrative appeared in all five answers. Evoto AI did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Aftershoot1st
Narrative2nd
FilterPixel3rd
Photo Mechanic4th
Imagen AI5th
Adobe Lightroom6th
Evoto AI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aftershoot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Narrative5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Photo Mechanic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FilterPixel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Imagen AI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Evoto AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo culling software
5 answers
Asked ChatGPT
“Which photo culling software should I use in New Zealand?”
Asked ChatGPT
“What are the best photo culling software brands in New Zealand?”
Asked ChatGPT
“What's the best photo culling software in New Zealand for wedding photos?”
Searched Google, AI Overview
“photo culling software”
Searched Google, AI Overview
“ai photo culling”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Evoto AI or Narrative more popular in search?
This chart shows how often people search Google for Evoto AI and Narrative by name. Each line represents a brand's share of searches for all seven photo culling software we track, month by month, from searches in New Zealand.
Share of searches by month for Evoto AI, Narrative. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adobe Lightroom | Imagen AI | Aftershoot | Photo Mechanic | Evoto AI | FilterPixel | Narrative |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 31.9% | 7.4% | 5.9% | 2.1% | 0.53% | 1.1% |
| Nov 2025 | 52.8% | 30.1% | 6.7% | 6.7% | 1.8% | 0.61% | 1.2% |
| Dec 2025 | 53.7% | 29.9% | 5.5% | 6.7% | 2.4% | 0.61% | 1.2% |
| Jan 2026 | 53.9% | 29.3% | 5.4% | 6.6% | 3% | 0.6% | 1.2% |
| Feb 2026 | 51.4% | 26.8% | 6% | 4.9% | 2.7% | 0.55% | 7.7% |
| Mar 2026 | 52.2% | 29.3% | 6.8% | 5.4% | 2.4% | 0.49% | 3.4% |
| Apr 2026 | 49.4% | 28.5% | 8.1% | 6.4% | 2.9% | 0.58% | 4.1% |
| May 2026 | 50.6% | 28.5% | 8.1% | 6.4% | 2.9% | 0.58% | 2.9% |
| Jun 2026 | 49.1% | 34.3% | 6.3% | 4% | 2.3% | 1.1% | 2.9% |
| Jul 2026 | 50.7% | 33.6% | 4.8% | 7.5% | 1.4% | 0.68% | 1.4% |
| Aug 2026 | 53.4% | 30.4% | 5.6% | 6.8% | 1.9% | 0.62% | 1.2% |
| Sep 2026 | 57.6% | 26.5% | 6% | 6% | 2.6% | 0.66% | 0.66% |
How has the Evoto AI and Narrative comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Narrative took it in February 2026, Evoto AI took it in August 2026.
- Across the 12 months ending September 2026, Evoto AI’s share of searches among photo culling software in New Zealand moved from 2.1% to 2.6%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending September 2026, Narrative’s share of searches among photo culling software in New Zealand moved from 1.1% to 0.66%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand photo culling software in September 2026?
2 changes

In September 2026, Evoto AI gained share of searches among photo culling software in New Zealand, from 1.9% to 2.6%.

In September 2026, Narrative lost share of searches among photo culling software in New Zealand, from 1.2% to 0.66%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Evoto AI’s and Narrative’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among photo culling software

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