Brandwave

Aftershoot vs Narrative:Which is more popular?

In September 2026, Aftershoot had more branded searches than Narrative among photo culling software in New Zealand. Aftershoot had about 90 branded searches, while Narrative had 10. Aftershoot made up 6% of all photo culling software searches we track, and Narrative accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about photo culling software, both Aftershoot and Narrative appeared in all five answers. Aftershoot was mentioned before Narrative in every answer.

Among photo culling software in New Zealand in September 2026

Who do people search for more?

Aftershoot, about 9 searches for every 1 for Narrative

Aftershoot 90 searchesNarrative 10 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Aftershoot in 5 of 5Narrative in 5 of 5

Who does AI recommend more?

Aftershoot, named ahead of Narrative in every answer

Aftershoot first in 5Narrative never first

Follow Aftershoot vs Narrative and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top photo culling software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Aftershoot and Narrative showed up in all five answers. Aftershoot was listed before Narrative in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aftershoot1st
  2. Narrative2nd
  3. FilterPixel3rd
  4. Photo Mechanic4th
  5. Imagen AI5th
  6. Adobe Lightroom6th
  7. Evoto AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aftershoot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Narrative5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photo Mechanic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FilterPixel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imagen AI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evoto AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo culling software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aftershoot or Narrative more popular in search?

This chart shows how often people search Google for Aftershoot and Narrative by name. Each line represents a brand's share of searches for all seven photo culling software we track, month by month, from searches in New Zealand.

Aftershoot and Narrative among photo culling software in New Zealand, by month

Share of searches by month for Aftershoot, Narrative. The figures are in the table below the chart.

View monthly share of searches table
MonthAdobe LightroomImagen AIAftershootPhoto MechanicEvoto AIFilterPixelNarrative
Oct 202551.1%31.9%7.4%5.9%2.1%0.53%1.1%
Nov 202552.8%30.1%6.7%6.7%1.8%0.61%1.2%
Dec 202553.7%29.9%5.5%6.7%2.4%0.61%1.2%
Jan 202653.9%29.3%5.4%6.6%3%0.6%1.2%
Feb 202651.4%26.8%6%4.9%2.7%0.55%7.7%
Mar 202652.2%29.3%6.8%5.4%2.4%0.49%3.4%
Apr 202649.4%28.5%8.1%6.4%2.9%0.58%4.1%
May 202650.6%28.5%8.1%6.4%2.9%0.58%2.9%
Jun 202649.1%34.3%6.3%4%2.3%1.1%2.9%
Jul 202650.7%33.6%4.8%7.5%1.4%0.68%1.4%
Aug 202653.4%30.4%5.6%6.8%1.9%0.62%1.2%
Sep 202657.6%26.5%6%6%2.6%0.66%0.66%

How has the Aftershoot and Narrative comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand photo culling software in September 2026?

2 changes
  1. In September 2026, Narrative lost share of searches among photo culling software in New Zealand, from 1.2% to 0.66%.

  2. In September 2026, Aftershoot rose from 4th to 3rd among photo culling software in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aftershoot’s and Narrative’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aftershoot

1 branded search term

  • aftershoot

Narrative

1 branded search term

  • narrative photo

How the Brand Demand Index is measured

Other head-to-heads among photo culling software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.