Brandwave

How popular isApple Maps in search?

In August 2026, there were an estimated 4.1K branded searches for Apple Maps in New Zealand which is up 23.9% over the last 11 months. Apple Maps holds 0.54% estimated Share of Search among New Zealand maps and navigation apps and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Google Maps98.7%
  2. Apple Maps0.54%
  3. Waze0.42%
  4. AllTrails0.33%
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Which maps and navigation apps compete with Apple Maps?

Apple Maps against maps and navigation apps in New Zealand, by month

Share of Search by month for Google Maps, Apple Maps. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle MapsApple MapsWazeAllTrails
Oct 202598.7%0.42%0.47%0.39%
Nov 202598.7%0.36%0.42%0.48%
Dec 202598.2%0.35%0.72%0.72%
Jan 202698.1%0.44%0.63%0.88%
Feb 202698.6%0.43%0.51%0.48%
Mar 202698.4%0.53%0.61%0.48%
Apr 202698.2%0.64%0.54%0.58%
May 202698.6%0.43%0.55%0.4%
Jun 202698.7%0.53%0.43%0.33%
Jul 202698.5%0.53%0.55%0.47%
Aug 202698.7%0.54%0.42%0.33%
Sep 2026————

  1. 1.Google Maps

    98.7%

    held 1st · 754K estimated branded searches · +19.5% vs prior month · +0.3 points

  2. 2.Apple Maps

    0.54%

    moved from 3rd to 2nd · 4.1K estimated branded searches · +20.6% vs prior month · 0 points

  3. 3.Waze

    0.42%

    moved from 2nd to 3rd · 3.2K estimated branded searches · -7.4% vs prior month · -0.1 points

  4. 4.AllTrails

    0.33%

    held 4th · 2.5K estimated branded searches · -15% vs prior month · -0.1 points

Compare search popularity between Apple Maps and its closest rivals

How has branded search demand for Apple Maps changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apple Maps in New Zealand rose from 3.3K to 4.1K.
  • Across the 11 months ending August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.

How did search popularity change for New Zealand maps and navigation apps in August 2026?

  1. In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.

  2. In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.

  3. Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026.

How is Apple Maps measured?

Brandwave collects information about searches that people make online using Apple Maps’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • apple maps
  • apple maps android
  • apple maps app
  • apple maps directions
  • apple maps maps
  • apple maps near me
  • apple maps nz
  • apple maps online
  • apple maps street view
  • applemaps
  • applemaps app

How the Brand Demand Index is measured

Who owns Apple Maps?

Apple Maps is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

Do you work for Apple Maps? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Apple Maps your brand?

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