Brandwave

How popular isAllTrails?

In October 2026, people searched for AllTrails by name about 2,540 times in New Zealand, a 17% decrease from the previous year. These searches made up 0.43% of all New Zealand maps and navigation app searches, placing AllTrails fourth out of five apps. When we asked both ChatGPT and Google AI Overviews about maps and navigation apps, AllTrails did not appear in any of the answers.

Search and AI answers in October 2026

AllTrails is the fourth most searched of 5 competitors and not named in the AI answers we collected.

  1. Google MapsShare of searches 98.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Apple MapsShare of searches 0.81%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. WazeShare of searches 0.56%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. AllTrailsShare of searches 0.43%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Organic MapsShare of searches 0.03%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top maps and navigation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AllTrails did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps1st
  2. Apple Maps2nd
  3. Waze3rd
  4. Organic Maps4th
  5. AllTrails–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Maps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Maps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Organic Maps3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AllTrails0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about maps and navigation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for AllTrails compared with other New Zealand maps and navigation apps?

AllTrails against maps and navigation apps in New Zealand, by month

Share of searches by month for Google Maps, AllTrails. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MapsApple MapsWazeAllTrailsOrganic Maps
Nov 202598.8%0.38%0.42%0.43%0.01%
Dec 202598.3%0.36%0.72%0.65%0.02%
Jan 202698.1%0.46%0.65%0.81%0.02%
Feb 202698.6%0.45%0.51%0.43%0.02%
Mar 202698.4%0.56%0.62%0.43%0.02%
Apr 202698.2%0.68%0.54%0.52%0.02%
May 202698.6%0.44%0.56%0.36%0.02%
Jun 202698.7%0.55%0.43%0.29%0.02%
Jul 202698.4%0.55%0.54%0.43%0.03%
Aug 202698.7%0.55%0.42%0.29%0.04%
Sep 202698.5%0.67%0.38%0.36%0.04%
Oct 202698.2%0.81%0.56%0.43%0.03%

  1. 1.Google Maps

    98.2%

    Held 1st. 576K estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  2. 2.Apple Maps

    0.81%

    Held 2nd. 4.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Waze

    0.56%

    Held 3rd. 3.3K estimated branded searches, +20.3% vs prior month. Share +0.2 points.

  4. 4.AllTrails

    0.43%

    Held 4th. 2.5K estimated branded searches, -0.78% vs prior month. Share +0.1 points.

  5. 5.Organic Maps

    0.03%

    Held 5th. 170 estimated branded searches, -34.6% vs prior month. Share 0 points.

Compare popularity between AllTrails and its closest rivals

Every comparison with AllTrails

9 comparisons

How has branded search demand for AllTrails changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for AllTrails in New Zealand fell from 3.1K to 2.5K.
  • Across the 12 months ending October 2026, AllTrails fell from 2nd to 4th among maps and navigation apps in New Zealand.

How did search popularity change for New Zealand maps and navigation apps in October 2026?

4 changes

  1. Estimated monthly branded searches for Organic Maps in New Zealand rose 88.9% over 12 measured months, from 90 to 170 in October 2026.

  2. Estimated monthly branded searches for Apple Maps in New Zealand rose 79.7% over 12 measured months, from 2.7K to 4.8K in October 2026.

  3. Estimated monthly branded searches for Google Maps in New Zealand fell 17.7% over 12 measured months, from 701K to 576K in October 2026.

  4. Estimated monthly branded searches for AllTrails in New Zealand fell 16.7% over 12 measured months, from 3K to 2.5K in October 2026.

How are AllTrails’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using AllTrails’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • alltrails
  • alltrails app
  • alltrails hiking app
  • alltrails maps
  • alltrails trail maps

Do you work for AllTrails? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does AllTrails compete?

AllTrails is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Maps and navigation apps4th of 50.43%Shown above
Hiking and tramping apps2nd of 631.3%Show ranking
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