AllTrails vs Plan My Walk:Which is more popular in New Zealand?
In October 2026, AllTrails had more branded searches than Plan My Walk among hiking and tramping apps in New Zealand. AllTrails had about 2,400 branded searches, while Plan My Walk had 880. AllTrails made up 31.3% of all hiking and tramping app searches we track, and Plan My Walk accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about hiking and tramping apps, both AllTrails and Plan My Walk appeared in all five answers. Plan My Walk was mentioned before AllTrails in four out of five answers.
Who do people search for more?
AllTrails, about 3 searches for every 1 for Plan My Walk
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Plan My Walk, named ahead of AllTrails in 4 of 5 answers
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Top hiking and tramping apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both AllTrails and Plan My Walk showed up in all five answers. Plan My Walk was listed before AllTrails in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Plan My Walk1st
- AllTrails2nd
Topo Maps+3rd
Gaia GPS4th
Komoot5th
Wikiloc–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AllTrails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plan My Walk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Topo Maps+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaia GPS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Komoot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wikiloc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking and tramping apps
5 answers
Asked ChatGPT
“Which hiking and tramping app should I use in New Zealand?”
Asked ChatGPT
“What are the best hiking and tramping apps in New Zealand?”
Asked ChatGPT
“What's the best hiking and tramping app in New Zealand for day walks?”
Searched Google, AI Overview
“best hiking app”
Searched Google, AI Overview
“tramping app nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AllTrails or Plan My Walk more popular in search?
This chart shows how often people search Google for AllTrails and Plan My Walk by name. Each line represents a brand's share of searches for all six hiking and tramping apps we track, month by month, from searches in New Zealand.
Share of searches by month for AllTrails, Plan My Walk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topo Maps+ | AllTrails | Plan My Walk | Komoot | Gaia GPS | Wikiloc |
|---|---|---|---|---|---|---|
| Nov 2025 | 48.2% | 31.9% | 7.9% | 8% | 2.3% | 1.6% |
| Dec 2025 | 38.8% | 38.8% | 9.5% | 9.6% | 2.3% | 0.97% |
| Jan 2026 | 38.7% | 38.8% | 11.4% | 7.8% | 2.3% | 1.1% |
| Feb 2026 | 46.3% | 30.5% | 10.5% | 9.4% | 2.2% | 1.1% |
| Mar 2026 | 52.3% | 28.2% | 9.7% | 7.1% | 2.1% | 0.68% |
| Apr 2026 | 45.8% | 30.3% | 13.5% | 7.6% | 1.9% | 0.83% |
| May 2026 | 50.7% | 27.8% | 11.5% | 6.9% | 2% | 1% |
| Jun 2026 | 52.1% | 27.6% | 10.4% | 7.1% | 2% | 0.72% |
| Jul 2026 | 49.5% | 33.1% | 8.1% | 6.7% | 1.9% | 0.69% |
| Aug 2026 | 56.3% | 24.4% | 9.2% | 7.7% | 1.8% | 0.64% |
| Sep 2026 | 46.9% | 31.4% | 11.5% | 7.8% | 1.8% | 0.65% |
| Oct 2026 | 46.9% | 31.3% | 11.5% | 7.7% | 2.2% | 0.52% |
How has branded search for AllTrails and Plan My Walk changed in New Zealand over the last 12 months?
3 findings
- AllTrails was ahead of Plan My Walk in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AllTrails’ share of searches among hiking and tramping apps in New Zealand moved from 31.9% to 31.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending October 2026, Plan My Walk’s share of searches among hiking and tramping apps in New Zealand moved from 7.9% to 11.5%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for New Zealand hiking and tramping apps in October 2026?
2 changes
Estimated monthly branded searches for Plan My Walk in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in October 2026.
Estimated monthly branded searches for AllTrails in New Zealand fell 17.5% over 12 measured months, from 2.9K to 2.4K in October 2026.
How are AllTrails’ and Plan My Walk’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AllTrails’ and Plan My Walk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AllTrails
2 branded search terms
- alltrails
- alltrails trail maps
Plan My Walk
1 branded search term
- plan my walk
Other head-to-heads among hiking and tramping apps
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