Brandwave

How popular isAllTrails in search?

In August 2026, there were an estimated 2.5K branded searches for AllTrails in New Zealand which is down 15.6% over the last 11 months. AllTrails holds 27.1% estimated Share of Search among New Zealand hiking and tramping apps and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Topo Maps+64%
  2. AllTrails27.1%
  3. Komoot6.6%
  4. Gaia GPS1.8%
  5. Wikiloc0.53%
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Which hiking and tramping apps compete with AllTrails?

AllTrails against hiking and tramping apps in New Zealand, by month

Share of Search by month for Topo Maps+, AllTrails, Komoot. The figures are in the table below the chart.

View monthly share of search table
MonthTopo Maps+AllTrailsKomootGaia GPSWikiloc
Oct 202559.4%29.6%7.7%2.4%0.98%
Nov 202555.4%34.1%6.8%2.3%1.4%
Dec 202550.5%38.8%7.8%2.2%0.75%
Jan 202650.7%39.8%6.5%2.1%0.89%
Feb 202659.3%30.4%7.6%2%0.81%
Mar 202662.8%28.9%6%1.8%0.54%
Apr 202660.6%30.6%6.5%1.6%0.66%
May 202659.9%30.8%6.3%2.1%0.89%
Jun 202664.7%27.2%5.8%1.8%0.54%
Jul 202659.7%32.3%5.7%1.7%0.65%
Aug 202664%27.1%6.6%1.8%0.53%
Sep 2026—————

  1. 1.Topo Maps+

    64%

    held 1st · 6K estimated branded searches · +8.6% vs prior month · +4.3 points

  2. 2.AllTrails

    27.1%

    held 2nd · 2.5K estimated branded searches · -15% vs prior month · -5.2 points

  3. 3.Komoot

    6.6%

    held 3rd · 620 estimated branded searches · +17% vs prior month · +0.9 points

  4. 4.Gaia GPS

    1.8%

    held 4th · 170 estimated branded searches · +6.3% vs prior month · +0.1 points

  5. 5.Wikiloc

    0.53%

    held 5th · 50 estimated branded searches · -16.7% vs prior month · -0.1 points

Compare search popularity between AllTrails and its closest rivals

How has branded search demand for AllTrails changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AllTrails in New Zealand fell from 3K to 2.5K.
  • Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand decreased from 29.6% to 27.1%.
  • Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand peaked at 39.8% in January 2026 and was lowest at 27.1% in August 2026.

How did search popularity change for New Zealand hiking and tramping apps in August 2026?

  1. In August 2026, Topo Maps+ gained estimated Share of Search among hiking and tramping apps in New Zealand, from 59.7% to 64%.

  2. In August 2026, Komoot gained estimated Share of Search among hiking and tramping apps in New Zealand, from 5.7% to 6.6%.

  3. In August 2026, AllTrails lost estimated Share of Search among hiking and tramping apps in New Zealand, from 32.3% to 27.1%.

  4. Estimated monthly branded searches for Wikiloc in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.

  5. Estimated monthly branded searches for Gaia GPS in New Zealand fell 29.2% over 11 measured months, from 240 to 170 in August 2026.

Which maps and navigation apps compete with AllTrails?

AllTrails against maps and navigation apps in New Zealand, by month

Share of Search by month for Google Maps, AllTrails. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle MapsApple MapsWazeAllTrails
Oct 202598.7%0.42%0.47%0.39%
Nov 202598.7%0.36%0.42%0.48%
Dec 202598.2%0.35%0.72%0.72%
Jan 202698.1%0.44%0.63%0.88%
Feb 202698.6%0.43%0.51%0.48%
Mar 202698.4%0.53%0.61%0.48%
Apr 202698.2%0.64%0.54%0.58%
May 202698.6%0.43%0.55%0.4%
Jun 202698.7%0.53%0.43%0.33%
Jul 202698.5%0.53%0.55%0.47%
Aug 202698.7%0.54%0.42%0.33%
Sep 2026————

  1. 1.Google Maps

    98.7%

    held 1st · 754K estimated branded searches · +19.5% vs prior month · +0.3 points

  2. 2.Apple Maps

    0.54%

    moved from 3rd to 2nd · 4.1K estimated branded searches · +20.6% vs prior month · 0 points

  3. 3.Waze

    0.42%

    moved from 2nd to 3rd · 3.2K estimated branded searches · -7.4% vs prior month · -0.1 points

  4. 4.AllTrails

    0.33%

    held 4th · 2.5K estimated branded searches · -15% vs prior month · -0.1 points

Compare search popularity between AllTrails and its closest rivals

How has branded search demand for AllTrails changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among maps and navigation apps in New Zealand held steady, from 0.39% to 0.33%.

How did search popularity change for New Zealand maps and navigation apps in August 2026?

  1. In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.

  2. In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.

  3. Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026.

How is AllTrails measured?

Brandwave collects information about searches that people make online using AllTrails’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • alltrails
  • alltrails app
  • alltrails com
  • alltrails hiking app
  • alltrails maps
  • alltrails near me
  • alltrails new zealand
  • alltrails nz
  • alltrails online
  • alltrails trail maps
  • find waterfall hikes on alltrails

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How the Brand Demand Index is measured

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