AllTrails vs Gaia GPS:Which is more popular by branded search in New Zealand?
In August 2026, AllTrails had more branded searches than Gaia GPS among hiking and tramping apps in New Zealand. AllTrails was estimated to have 2.5K branded searches compared to Gaia GPS’s 170, and held a 27.1% Share of Search versus Gaia GPS’s 1.8%.
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Which is more popular in search, AllTrails or Gaia GPS?
Compare the hiking, tramping and trail map apps New Zealanders plan walks with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AllTrails, Gaia GPS. The figures are in the table below the chart.
View monthly share of search table
| Month | Topo Maps+ | AllTrails | Komoot | Gaia GPS | Wikiloc |
|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 29.6% | 7.7% | 2.4% | 0.98% |
| Nov 2025 | 55.4% | 34.1% | 6.8% | 2.3% | 1.4% |
| Dec 2025 | 50.5% | 38.8% | 7.8% | 2.2% | 0.75% |
| Jan 2026 | 50.7% | 39.8% | 6.5% | 2.1% | 0.89% |
| Feb 2026 | 59.3% | 30.4% | 7.6% | 2% | 0.81% |
| Mar 2026 | 62.8% | 28.9% | 6% | 1.8% | 0.54% |
| Apr 2026 | 60.6% | 30.6% | 6.5% | 1.6% | 0.66% |
| May 2026 | 59.9% | 30.8% | 6.3% | 2.1% | 0.89% |
| Jun 2026 | 64.7% | 27.2% | 5.8% | 1.8% | 0.54% |
| Jul 2026 | 59.7% | 32.3% | 5.7% | 1.7% | 0.65% |
| Aug 2026 | 64% | 27.1% | 6.6% | 1.8% | 0.53% |
| Sep 2026 | — | — | — | — | — |
How has the AllTrails and Gaia GPS comparison changed over the last 12 months?
3 findings
- AllTrails was ahead of Gaia GPS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand moved from 29.6% to 27.1%, and its estimated monthly branded searches moved from 3K to 2.5K.
- Across the 11 months ending August 2026, Gaia GPS’s estimated Share of Search among hiking and tramping apps in New Zealand moved from 2.4% to 1.8%, and its estimated monthly branded searches moved from 240 to 170.
How did search popularity change for New Zealand hiking and tramping apps in August 2026?
2 changes
In August 2026, AllTrails lost estimated Share of Search among hiking and tramping apps in New Zealand, from 32.3% to 27.1%.
Estimated monthly branded searches for Gaia GPS in New Zealand fell 29.2% over 11 measured months, from 240 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AllTrails’ and Gaia GPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AllTrails
11 branded search terms
- alltrails
- alltrails app
- alltrails com
- alltrails hiking app
- alltrails maps
- alltrails near me
- alltrails new zealand
- alltrails nz
- alltrails online
- alltrails trail maps
- find waterfall hikes on alltrails
Gaia GPS
7 branded search terms
- gaia gps
- gaia gps new zealand
- gaia gps nz
- gaia gps online
- gaiagps
- gaiagps com
- gaiagps hiking app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.