AllTrails vs Topo Maps+:Which is more popular by branded search in New Zealand?

Name: AllTrails vs Topo Maps+: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Topo Maps+ had more branded searches than AllTrails among hiking and tramping apps in New Zealand. Topo Maps+ was estimated to have 6K branded searches compared to AllTrails’ 2.5K, and held a 64% Share of Search versus AllTrails’ 27.1%.

Share of Search among hiking and tramping apps in New Zealand in August 2026Which is more popular in search, AllTrails or Topo Maps+?

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Which is more popular in search, AllTrails or Topo Maps+?

Compare the hiking, tramping and trail map apps New Zealanders plan walks with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AllTrails and Topo Maps+ among hiking and tramping apps in New Zealand, by month

Month	Topo Maps+	AllTrails	Komoot	Gaia GPS	Wikiloc
Oct 2025	59.4%	29.6%	7.7%	2.4%	0.98%
Nov 2025	55.4%	34.1%	6.8%	2.3%	1.4%
Dec 2025	50.5%	38.8%	7.8%	2.2%	0.75%
Jan 2026	50.7%	39.8%	6.5%	2.1%	0.89%
Feb 2026	59.3%	30.4%	7.6%	2%	0.81%
Mar 2026	62.8%	28.9%	6%	1.8%	0.54%
Apr 2026	60.6%	30.6%	6.5%	1.6%	0.66%
May 2026	59.9%	30.8%	6.3%	2.1%	0.89%
Jun 2026	64.7%	27.2%	5.8%	1.8%	0.54%
Jul 2026	59.7%	32.3%	5.7%	1.7%	0.65%
Aug 2026	64%	27.1%	6.6%	1.8%	0.53%
Sep 2026	—	—	—	—	—

How has the AllTrails and Topo Maps+ comparison changed over the last 12 months?

3 findings

Topo Maps+ was ahead of AllTrails in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand moved from 29.6% to 27.1%, and its estimated monthly branded searches moved from 3K to 2.5K.
Across the 11 months ending August 2026, Topo Maps+’s estimated Share of Search among hiking and tramping apps in New Zealand moved from 59.4% to 64%, and its estimated monthly branded searches held steady at 6K.

How did search popularity change for New Zealand hiking and tramping apps in August 2026?

2 changes

In August 2026, Topo Maps+ gained estimated Share of Search among hiking and tramping apps in New Zealand, from 59.7% to 64%.
In August 2026, AllTrails lost estimated Share of Search among hiking and tramping apps in New Zealand, from 32.3% to 27.1%.

How each brand is measured

Brandwave collects information about searches that people make online using AllTrails’ and Topo Maps+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.