Brandwave

How popular isTopo Maps+ in search?

In August 2026, there were an estimated 6K branded searches for Topo Maps+ in New Zealand which held steady over the last 11 months. Topo Maps+ holds 64% estimated Share of Search among New Zealand hiking and tramping apps and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Topo Maps+64%
  2. AllTrails27.1%
  3. Komoot6.6%
  4. Gaia GPS1.8%
  5. Wikiloc0.53%
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Which hiking and tramping apps compete with Topo Maps+?

Topo Maps+ against hiking and tramping apps in New Zealand, by month

Share of Search by month for Topo Maps+, AllTrails, Komoot. The figures are in the table below the chart.

View monthly share of search table
MonthTopo Maps+AllTrailsKomootGaia GPSWikiloc
Oct 202559.4%29.6%7.7%2.4%0.98%
Nov 202555.4%34.1%6.8%2.3%1.4%
Dec 202550.5%38.8%7.8%2.2%0.75%
Jan 202650.7%39.8%6.5%2.1%0.89%
Feb 202659.3%30.4%7.6%2%0.81%
Mar 202662.8%28.9%6%1.8%0.54%
Apr 202660.6%30.6%6.5%1.6%0.66%
May 202659.9%30.8%6.3%2.1%0.89%
Jun 202664.7%27.2%5.8%1.8%0.54%
Jul 202659.7%32.3%5.7%1.7%0.65%
Aug 202664%27.1%6.6%1.8%0.53%
Sep 2026—————
  1. 1.Topo Maps+

    64%

    held 1st · 6K estimated branded searches · +8.6% vs prior month · +4.3 points

  2. 2.AllTrails

    27.1%

    held 2nd · 2.5K estimated branded searches · -15% vs prior month · -5.2 points

  3. 3.Komoot

    6.6%

    held 3rd · 620 estimated branded searches · +17% vs prior month · +0.9 points

  4. 4.Gaia GPS

    1.8%

    held 4th · 170 estimated branded searches · +6.3% vs prior month · +0.1 points

  5. 5.Wikiloc

    0.53%

    held 5th · 50 estimated branded searches · -16.7% vs prior month · -0.1 points

Compare search popularity between Topo Maps+ and its closest rivals

How has branded search demand for Topo Maps+ changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Topo Maps+ in New Zealand held steady at 6K.
  • Across the 11 months ending August 2026, Topo Maps+’s estimated Share of Search among hiking and tramping apps in New Zealand increased from 59.4% to 64%.
  • Across the 11 months ending August 2026, Topo Maps+’s estimated Share of Search among hiking and tramping apps in New Zealand peaked at 64.7% in June 2026 and was lowest at 50.5% in December 2025.

How did search popularity change for New Zealand hiking and tramping apps in August 2026?

  1. In August 2026, Topo Maps+ gained estimated Share of Search among hiking and tramping apps in New Zealand, from 59.7% to 64%.

  2. In August 2026, Komoot gained estimated Share of Search among hiking and tramping apps in New Zealand, from 5.7% to 6.6%.

  3. In August 2026, AllTrails lost estimated Share of Search among hiking and tramping apps in New Zealand, from 32.3% to 27.1%.

  4. Estimated monthly branded searches for Wikiloc in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.

  5. Estimated monthly branded searches for Gaia GPS in New Zealand fell 29.2% over 11 measured months, from 240 to 170 in August 2026.

How is Topo Maps+ measured?

Brandwave collects information about searches that people make online using Topo Maps+’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • topo maps
  • topo maps near me
  • topo maps new zealand
  • topo maps online
  • topomaps

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How the Brand Demand Index is measured

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Is Topo Maps+ your brand?

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