Brandwave

Hiking and tramping apps in New Zealand:Which brands are most popular in search?

In August 2026, Topo Maps+ was the most searched among hiking and tramping apps in New Zealand, with an estimated 6K branded searches and 64% estimated Share of Search within this set.

Share of Search, August 2026
  1. Topo Maps+64%
  2. AllTrails27.1%
  3. Komoot6.6%
  4. Gaia GPS1.8%
  5. Wikiloc0.53%

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Share of SearchLeaderboard

Compare the hiking, tramping and trail map apps New Zealanders plan walks with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hiking and tramping apps in New Zealand, by month

Share of Search by month for Topo Maps+, AllTrails, Komoot. The figures are in the table below the chart.

View monthly share of search table
MonthTopo Maps+AllTrailsKomootGaia GPSWikiloc
Oct 202559.4%29.6%7.7%2.4%0.98%
Nov 202555.4%34.1%6.8%2.3%1.4%
Dec 202550.5%38.8%7.8%2.2%0.75%
Jan 202650.7%39.8%6.5%2.1%0.89%
Feb 202659.3%30.4%7.6%2%0.81%
Mar 202662.8%28.9%6%1.8%0.54%
Apr 202660.6%30.6%6.5%1.6%0.66%
May 202659.9%30.8%6.3%2.1%0.89%
Jun 202664.7%27.2%5.8%1.8%0.54%
Jul 202659.7%32.3%5.7%1.7%0.65%
Aug 202664%27.1%6.6%1.8%0.53%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Topo Maps+

    64%

    held 1st · 6K estimated branded searches · +8.6% vs prior month · +4.3 points

  2. 2.AllTrails

    27.1%

    held 2nd · 2.5K estimated branded searches · -15% vs prior month · -5.2 points

  3. 3.Komoot

    6.6%

    held 3rd · 620 estimated branded searches · +17% vs prior month · +0.9 points

  4. 4.Gaia GPS

    1.8%

    held 4th · 170 estimated branded searches · +6.3% vs prior month · +0.1 points

  5. 5.Wikiloc

    0.53%

    held 5th · 50 estimated branded searches · -16.7% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among hiking and tramping apps in New Zealand?

In August 2026, Topo Maps+ was the most searched among hiking and tramping apps in New Zealand, with an estimated 6K branded searches and 64% estimated Share of Search within this set. AllTrails is in 2nd place, 36.9 percentage points behind at 27.1% Share of Search.

New Zealand hiking and tramping apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Topo Maps+59.4% → 64%64.7%Jun 202650.5%Dec 20251st
AllTrails29.6% → 27.1%39.8%Jan 202627.1%Aug 20262nd
Komoot7.7% → 6.6%7.8%Dec 20255.7%Jul 20263rd
Gaia GPS2.4% → 1.8%2.4%Oct 20251.6%Apr 20264th
Wikiloc0.98% → 0.53%1.4%Nov 20250.53%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Topo Maps+’s estimated Share of Search among hiking and tramping apps in New Zealand increased from 59.4% to 64%.
  • Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand decreased from 29.6% to 27.1%.
  • Across the 11 months ending August 2026, Komoot’s estimated Share of Search among hiking and tramping apps in New Zealand decreased from 7.7% to 6.6%.
  • Across the 11 months ending August 2026, Gaia GPS’s estimated Share of Search among hiking and tramping apps in New Zealand decreased from 2.4% to 1.8%.
  • Across the 11 months ending August 2026, Topo Maps+’s estimated Share of Search among hiking and tramping apps in New Zealand peaked at 64.7% in June 2026 and was lowest at 50.5% in December 2025.
  • Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand peaked at 39.8% in January 2026 and was lowest at 27.1% in August 2026.
  • Across the 11 months ending August 2026, Komoot’s estimated Share of Search among hiking and tramping apps in New Zealand peaked at 7.8% in December 2025 and was lowest at 5.7% in July 2026.
  • Across the 11 months ending August 2026, Wikiloc held steady: its estimated Share of Search among hiking and tramping apps in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand hiking and tramping apps in August 2026?

  1. In August 2026, Topo Maps+ gained estimated Share of Search among hiking and tramping apps in New Zealand, from 59.7% to 64%.

  2. In August 2026, Komoot gained estimated Share of Search among hiking and tramping apps in New Zealand, from 5.7% to 6.6%.

  3. In August 2026, AllTrails lost estimated Share of Search among hiking and tramping apps in New Zealand, from 32.3% to 27.1%.

  4. Estimated monthly branded searches for Wikiloc in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.

  5. Estimated monthly branded searches for Gaia GPS in New Zealand fell 29.2% over 11 measured months, from 240 to 170 in August 2026.

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