Brandwave

Gaia GPS vs Komoot:Which is more popular by branded search in New Zealand?

In August 2026, Komoot had more branded searches than Gaia GPS among hiking and tramping apps in New Zealand. Komoot was estimated to have 620 branded searches compared to Gaia GPS’s 170, and held a 6.6% Share of Search versus Gaia GPS’s 1.8%.

Share of Search among hiking and tramping apps in New Zealand in August 2026Which is more popular in search, Gaia GPS or Komoot?
Gaia GPS1.8%170 searches
vs
Komoot6.6%620 searches

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Which is more popular in search, Gaia GPS or Komoot?

Compare the hiking, tramping and trail map apps New Zealanders plan walks with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gaia GPS and Komoot among hiking and tramping apps in New Zealand, by month

Share of Search by month for Komoot, Gaia GPS. The figures are in the table below the chart.

View monthly share of search table
MonthTopo Maps+AllTrailsKomootGaia GPSWikiloc
Oct 202559.4%29.6%7.7%2.4%0.98%
Nov 202555.4%34.1%6.8%2.3%1.4%
Dec 202550.5%38.8%7.8%2.2%0.75%
Jan 202650.7%39.8%6.5%2.1%0.89%
Feb 202659.3%30.4%7.6%2%0.81%
Mar 202662.8%28.9%6%1.8%0.54%
Apr 202660.6%30.6%6.5%1.6%0.66%
May 202659.9%30.8%6.3%2.1%0.89%
Jun 202664.7%27.2%5.8%1.8%0.54%
Jul 202659.7%32.3%5.7%1.7%0.65%
Aug 202664%27.1%6.6%1.8%0.53%
Sep 2026—————

How has the Gaia GPS and Komoot comparison changed over the last 12 months?

How did search popularity change for New Zealand hiking and tramping apps in August 2026?

  1. In August 2026, Komoot gained estimated Share of Search among hiking and tramping apps in New Zealand, from 5.7% to 6.6%.

  2. Estimated monthly branded searches for Gaia GPS in New Zealand fell 29.2% over 11 measured months, from 240 to 170 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gaia GPS’s and Komoot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gaia GPS

7 branded search terms

  • gaia gps
  • gaia gps new zealand
  • gaia gps nz
  • gaia gps online
  • gaiagps
  • gaiagps com
  • gaiagps hiking app

Komoot

7 branded search terms

  • komoot
  • komoot com
  • komoot hiking app
  • komoot near me
  • komoot new zealand
  • komoot nz
  • komoot online

How the Brand Demand Index is measured

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