Brandwave

How popular isTopo Maps+?

In October 2026, people searched for Topo Maps+ by name about 3,600 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 46.9% of all New Zealand hiking and tramping app searches, placing Topo Maps+ first out of six apps. When we asked both ChatGPT and Google AI Overviews about hiking and tramping apps, Topo Maps+ appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in October 2026

Topo Maps+ is the most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. Topo Maps+Share of searches 46.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. AllTrailsShare of searches 31.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Plan My WalkShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. KomootShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Gaia GPSShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top hiking and tramping apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Topo Maps+ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Topo Maps+ is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plan My Walk1st
  2. AllTrails2nd
  3. Topo Maps+3rd
  4. Gaia GPS4th
  5. Komoot5th
  6. Wikiloc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AllTrails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plan My Walk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Topo Maps+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gaia GPS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komoot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wikiloc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hiking and tramping apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Topo Maps+ compared with other New Zealand hiking and tramping apps?

Topo Maps+ against hiking and tramping apps in New Zealand, by month

Share of searches by month for Topo Maps+, AllTrails, Plan My Walk, Komoot, Gaia GPS. The figures are in the table below the chart.

View monthly share of searches table
MonthTopo Maps+AllTrailsPlan My WalkKomootGaia GPSWikiloc
Nov 202548.2%31.9%7.9%8%2.3%1.6%
Dec 202538.8%38.8%9.5%9.6%2.3%0.97%
Jan 202638.7%38.8%11.4%7.8%2.3%1.1%
Feb 202646.3%30.5%10.5%9.4%2.2%1.1%
Mar 202652.3%28.2%9.7%7.1%2.1%0.68%
Apr 202645.8%30.3%13.5%7.6%1.9%0.83%
May 202650.7%27.8%11.5%6.9%2%1%
Jun 202652.1%27.6%10.4%7.1%2%0.72%
Jul 202649.5%33.1%8.1%6.7%1.9%0.69%
Aug 202656.3%24.4%9.2%7.7%1.8%0.64%
Sep 202646.9%31.4%11.5%7.8%1.8%0.65%
Oct 202646.9%31.3%11.5%7.7%2.2%0.52%

  1. 1.Topo Maps+

    46.9%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.AllTrails

    31.3%

    Held 2nd. 2.4K estimated branded searches, -0.41% vs prior month. Share -0.1 points.

  3. 3.Plan My Walk

    11.5%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Komoot

    7.7%

    Held 4th. 590 estimated branded searches, -1.7% vs prior month. Share -0.1 points.

  5. 5.Gaia GPS

    2.2%

    Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.4 points.

  6. 6.Wikiloc

    0.52%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare popularity between Topo Maps+ and its closest rivals

Every comparison with Topo Maps+

5 comparisons

How has branded search demand for Topo Maps+ changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Topo Maps+ in New Zealand fell from 4.4K to 3.6K.
  • Across the 12 months ending October 2026, Topo Maps+’s share of searches among hiking and tramping apps in New Zealand decreased from 48.2% to 46.9%.
  • Across the 12 months ending October 2026, Topo Maps+’s share of searches among hiking and tramping apps in New Zealand peaked at 56.3% in August 2026 and was lowest at 38.7% in January 2026.

How did search popularity change for New Zealand hiking and tramping apps in October 2026?

6 changes

  1. Estimated monthly branded searches for Plan My Walk in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in October 2026.

  2. Estimated monthly branded searches for Wikiloc in New Zealand fell 73.3% over 12 measured months, from 150 to 40 in October 2026.

  3. Estimated monthly branded searches for Komoot in New Zealand fell 19.2% over 12 measured months, from 730 to 590 in October 2026.

  4. Estimated monthly branded searches for Gaia GPS in New Zealand fell 19% over 12 measured months, from 210 to 170 in October 2026.

  5. Estimated monthly branded searches for Topo Maps+ in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

  6. Estimated monthly branded searches for AllTrails in New Zealand fell 17.5% over 12 measured months, from 2.9K to 2.4K in October 2026.

How are Topo Maps+’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Topo Maps+’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • topo maps
  • topomaps

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