Brandwave

How popular isAllTrails?

In October 2026, people searched for AllTrails by name about 2,540 times in New Zealand, a 17% decrease from the previous year. These searches made up 31.3% of all New Zealand hiking and tramping app searches, placing AllTrails second out of six apps. When we asked both ChatGPT and Google AI Overviews about hiking and tramping apps, AllTrails appeared in all answers and was the second most recommended of the six.

Search and AI answers in October 2026

AllTrails is the second most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. Topo Maps+Share of searches 46.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. AllTrailsShare of searches 31.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Plan My WalkShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. KomootShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Gaia GPSShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top hiking and tramping apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AllTrails appeared in all five answers. AllTrails is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plan My Walk1st
  2. AllTrails2nd
  3. Topo Maps+3rd
  4. Gaia GPS4th
  5. Komoot5th
  6. Wikiloc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AllTrails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plan My Walk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Topo Maps+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gaia GPS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komoot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wikiloc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hiking and tramping apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for AllTrails compared with other New Zealand hiking and tramping apps?

AllTrails against hiking and tramping apps in New Zealand, by month

Share of searches by month for Topo Maps+, AllTrails, Plan My Walk, Komoot, Gaia GPS. The figures are in the table below the chart.

View monthly share of searches table
MonthTopo Maps+AllTrailsPlan My WalkKomootGaia GPSWikiloc
Nov 202548.2%31.9%7.9%8%2.3%1.6%
Dec 202538.8%38.8%9.5%9.6%2.3%0.97%
Jan 202638.7%38.8%11.4%7.8%2.3%1.1%
Feb 202646.3%30.5%10.5%9.4%2.2%1.1%
Mar 202652.3%28.2%9.7%7.1%2.1%0.68%
Apr 202645.8%30.3%13.5%7.6%1.9%0.83%
May 202650.7%27.8%11.5%6.9%2%1%
Jun 202652.1%27.6%10.4%7.1%2%0.72%
Jul 202649.5%33.1%8.1%6.7%1.9%0.69%
Aug 202656.3%24.4%9.2%7.7%1.8%0.64%
Sep 202646.9%31.4%11.5%7.8%1.8%0.65%
Oct 202646.9%31.3%11.5%7.7%2.2%0.52%

  1. 1.Topo Maps+

    46.9%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.AllTrails

    31.3%

    Held 2nd. 2.4K estimated branded searches, -0.41% vs prior month. Share -0.1 points.

  3. 3.Plan My Walk

    11.5%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Komoot

    7.7%

    Held 4th. 590 estimated branded searches, -1.7% vs prior month. Share -0.1 points.

  5. 5.Gaia GPS

    2.2%

    Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.4 points.

  6. 6.Wikiloc

    0.52%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare popularity between AllTrails and its closest rivals

Every comparison with AllTrails

9 comparisons

How has branded search demand for AllTrails changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for AllTrails in New Zealand fell from 3.1K to 2.5K.
  • Across the 12 months ending October 2026, AllTrails’ share of searches among hiking and tramping apps in New Zealand decreased from 31.9% to 31.3%.
  • Across the 12 months ending October 2026, AllTrails’ share of searches among hiking and tramping apps in New Zealand peaked at 38.8% in December 2025 and was lowest at 24.4% in August 2026.

How did search popularity change for New Zealand hiking and tramping apps in October 2026?

6 changes

  1. Estimated monthly branded searches for Plan My Walk in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in October 2026.

  2. Estimated monthly branded searches for Wikiloc in New Zealand fell 73.3% over 12 measured months, from 150 to 40 in October 2026.

  3. Estimated monthly branded searches for Komoot in New Zealand fell 19.2% over 12 measured months, from 730 to 590 in October 2026.

  4. Estimated monthly branded searches for Gaia GPS in New Zealand fell 19% over 12 measured months, from 210 to 170 in October 2026.

  5. Estimated monthly branded searches for Topo Maps+ in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

  6. Estimated monthly branded searches for AllTrails in New Zealand fell 17.5% over 12 measured months, from 2.9K to 2.4K in October 2026.

How are AllTrails’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using AllTrails’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • alltrails
  • alltrails app
  • alltrails hiking app
  • alltrails maps
  • alltrails trail maps

Do you work for AllTrails? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does AllTrails compete?

AllTrails is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Maps and navigation apps4th of 50.43%Show ranking
Hiking and tramping apps2nd of 631.3%Shown above
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Is AllTrails your brand?

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