Brandwave

Maps and navigation apps in New Zealand:Which brands are most popular in search?

In August 2026, Google Maps was the most searched among maps and navigation apps in New Zealand, with an estimated 754K branded searches and 98.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Google Maps98.7%
  2. Apple Maps0.54%
  3. Waze0.42%
  4. AllTrails0.33%

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Share of SearchLeaderboard

Compare the map and navigation apps New Zealand drivers and walkers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among maps and navigation apps in New Zealand, by month

Share of Search by month for Google Maps. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle MapsApple MapsWazeAllTrails
Oct 202598.7%0.42%0.47%0.39%
Nov 202598.7%0.36%0.42%0.48%
Dec 202598.2%0.35%0.72%0.72%
Jan 202698.1%0.44%0.63%0.88%
Feb 202698.6%0.43%0.51%0.48%
Mar 202698.4%0.53%0.61%0.48%
Apr 202698.2%0.64%0.54%0.58%
May 202698.6%0.43%0.55%0.4%
Jun 202698.7%0.53%0.43%0.33%
Jul 202698.5%0.53%0.55%0.47%
Aug 202698.7%0.54%0.42%0.33%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Google Maps

    98.7%

    held 1st · 754K estimated branded searches · +19.5% vs prior month · +0.3 points

  2. 2.Apple Maps

    0.54%

    moved from 3rd to 2nd · 4.1K estimated branded searches · +20.6% vs prior month · 0 points

  3. 3.Waze

    0.42%

    moved from 2nd to 3rd · 3.2K estimated branded searches · -7.4% vs prior month · -0.1 points

  4. 4.AllTrails

    0.33%

    held 4th · 2.5K estimated branded searches · -15% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among maps and navigation apps in New Zealand?

In August 2026, Google Maps was the most searched among maps and navigation apps in New Zealand, with an estimated 754K branded searches and 98.7% estimated Share of Search within this set. Apple Maps is in 2nd place, 98.2 percentage points behind at 0.54% Share of Search.

New Zealand maps and navigation apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Maps98.7%98.7%Nov 202598.1%Jan 20261st
Apple Maps0.42% → 0.54%0.64%Apr 20260.35%Dec 20253rd → 2nd
Waze0.47% → 0.42%0.72%Dec 20250.42%Nov 20252nd → 3rd
AllTrails0.39% → 0.33%0.88%Jan 20260.33%Jun 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.
  • Across the 11 months ending August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.
  • Across the 11 months ending August 2026, Google Maps and AllTrails held steady: their estimated Share of Search among maps and navigation apps in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand maps and navigation apps in August 2026?

  1. In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.

  2. In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.

  3. Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026.

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