Brandwave

AllTrails vs Organic Maps:Which is more popular in New Zealand?

In October 2026, AllTrails had more branded searches than Organic Maps among maps and navigation apps in New Zealand. AllTrails had about 2,540 branded searches, while Organic Maps had 170. AllTrails made up 0.43% of all maps and navigation app searches we track, and Organic Maps accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about maps and navigation apps, Organic Maps appeared in three of the five answers and AllTrails in none.

Among maps and navigation apps in New Zealand in October 2026

Who do people search for more?

AllTrails, about 15 searches for every 1 for Organic Maps

AllTrails 2.5K searchesOrganic Maps 170 searches

Who does AI mention more?

Organic Maps, mentioned in 3 of 5 answers, AllTrails in 0

Organic Maps in 3 of 5AllTrails in 0 of 5

Who does AI recommend more?

Organic Maps, the only one of the two named

Organic Maps first in 3AllTrails never named

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Top maps and navigation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Organic Maps was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AllTrails did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps1st
  2. Apple Maps2nd
  3. Waze3rd
  4. Organic Maps4th
  5. AllTrails–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Maps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Maps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Organic Maps3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AllTrails0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about maps and navigation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is AllTrails or Organic Maps more popular in search?

This chart shows how often people search Google for AllTrails and Organic Maps by name. Each line represents a brand's share of searches for all five maps and navigation apps we track, month by month, from searches in New Zealand.

AllTrails and Organic Maps among maps and navigation apps in New Zealand, by month

Share of searches by month for AllTrails, Organic Maps. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MapsApple MapsWazeAllTrailsOrganic Maps
Nov 202598.8%0.38%0.42%0.43%0.01%
Dec 202598.3%0.36%0.72%0.65%0.02%
Jan 202698.1%0.46%0.65%0.81%0.02%
Feb 202698.6%0.45%0.51%0.43%0.02%
Mar 202698.4%0.56%0.62%0.43%0.02%
Apr 202698.2%0.68%0.54%0.52%0.02%
May 202698.6%0.44%0.56%0.36%0.02%
Jun 202698.7%0.55%0.43%0.29%0.02%
Jul 202698.4%0.55%0.54%0.43%0.03%
Aug 202698.7%0.55%0.42%0.29%0.04%
Sep 202698.5%0.67%0.38%0.36%0.04%
Oct 202698.2%0.81%0.56%0.43%0.03%

How has branded search for AllTrails and Organic Maps changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand maps and navigation apps in October 2026?

2 changes

  1. Estimated monthly branded searches for Organic Maps in New Zealand rose 88.9% over 12 measured months, from 90 to 170 in October 2026.

  2. Estimated monthly branded searches for AllTrails in New Zealand fell 16.7% over 12 measured months, from 3K to 2.5K in October 2026.

How are AllTrails’ and Organic Maps’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using AllTrails’ and Organic Maps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AllTrails

4 branded search terms

  • alltrails
  • alltrails app
  • alltrails hiking app
  • alltrails maps

Organic Maps

1 branded search term

  • organic maps

How the Brand Demand Index is measured

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