Brandwave

AllTrails vs Waze:Which is more popular by branded search in New Zealand?

In August 2026, Waze had more branded searches than AllTrails among maps and navigation apps in New Zealand. Waze was estimated to have 3.2K branded searches compared to AllTrails’ 2.5K, and held a 0.42% Share of Search versus AllTrails’ 0.33%.

Share of Search among maps and navigation apps in New Zealand in August 2026Which is more popular in search, AllTrails or Waze?
AllTrails0.33%2.5K searches
vs
Waze0.42%3.2K searches
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Which is more popular in search, AllTrails or Waze?

Compare the map and navigation apps New Zealand drivers and walkers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AllTrails and Waze among maps and navigation apps in New Zealand, by month

Share of Search by month for Waze, AllTrails. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle MapsApple MapsWazeAllTrails
Oct 202598.7%0.42%0.47%0.39%
Nov 202598.7%0.36%0.42%0.48%
Dec 202598.2%0.35%0.72%0.72%
Jan 202698.1%0.44%0.63%0.88%
Feb 202698.6%0.43%0.51%0.48%
Mar 202698.4%0.53%0.61%0.48%
Apr 202698.2%0.64%0.54%0.58%
May 202698.6%0.43%0.55%0.4%
Jun 202698.7%0.53%0.43%0.33%
Jul 202698.5%0.53%0.55%0.47%
Aug 202698.7%0.54%0.42%0.33%
Sep 2026————

How has the AllTrails and Waze comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 11 months ending August 2026: AllTrails took it in November 2025, Waze took it in February 2026, AllTrails took it in April 2026, Waze took it in May 2026.
  • Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among maps and navigation apps in New Zealand moved from 0.39% to 0.33%, and its estimated monthly branded searches moved from 3K to 2.5K.
  • Across the 11 months ending August 2026, Waze’s estimated Share of Search among maps and navigation apps in New Zealand moved from 0.47% to 0.42%, and its estimated monthly branded searches moved from 3.6K to 3.2K.

How did search popularity change for New Zealand maps and navigation apps in August 2026?

  1. In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.

  2. Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AllTrails’ and Waze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AllTrails

11 branded search terms

  • alltrails
  • alltrails app
  • alltrails com
  • alltrails hiking app
  • alltrails maps
  • alltrails near me
  • alltrails new zealand
  • alltrails nz
  • alltrails online
  • alltrails trail maps
  • find waterfall hikes on alltrails

Waze

13 branded search terms

  • on waze
  • waze
  • waze app
  • waze app download
  • waze com
  • waze maps
  • waze navigation app
  • waze near me
  • waze nz
  • waze offline maps
  • waze online
  • waze traffic app
  • z waze

How the Brand Demand Index is measured

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