How popular isWaze in search?
In August 2026, there were an estimated 3.2K branded searches for Waze in New Zealand which is down 11% over the last 11 months. Waze holds 0.42% estimated Share of Search among New Zealand maps and navigation apps and is ranked 3rd of 4 competitors for search popularity.
Google Maps98.7%
Apple Maps0.54%
Waze0.42%
AllTrails0.33%
Follow Waze and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which maps and navigation apps compete with Waze?
Share of Search by month for Google Maps, Waze. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Maps | Apple Maps | Waze | AllTrails |
|---|---|---|---|---|
| Oct 2025 | 98.7% | 0.42% | 0.47% | 0.39% |
| Nov 2025 | 98.7% | 0.36% | 0.42% | 0.48% |
| Dec 2025 | 98.2% | 0.35% | 0.72% | 0.72% |
| Jan 2026 | 98.1% | 0.44% | 0.63% | 0.88% |
| Feb 2026 | 98.6% | 0.43% | 0.51% | 0.48% |
| Mar 2026 | 98.4% | 0.53% | 0.61% | 0.48% |
| Apr 2026 | 98.2% | 0.64% | 0.54% | 0.58% |
| May 2026 | 98.6% | 0.43% | 0.55% | 0.4% |
| Jun 2026 | 98.7% | 0.53% | 0.43% | 0.33% |
| Jul 2026 | 98.5% | 0.53% | 0.55% | 0.47% |
| Aug 2026 | 98.7% | 0.54% | 0.42% | 0.33% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 98.7% | 754K | +19.5% | +0.3 points | |
| 2, moved from 3rd to 2nd | 0.54% | 4.1K | +20.6% | 0 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 0.42% | 3.2K | -7.4% | -0.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.33% | 2.5K | -15% | -0.1 points |
98.7%
held 1st · 754K estimated branded searches · +19.5% vs prior month · +0.3 points
0.54%
moved from 3rd to 2nd · 4.1K estimated branded searches · +20.6% vs prior month · 0 points
3.
Waze0.42%
moved from 2nd to 3rd · 3.2K estimated branded searches · -7.4% vs prior month · -0.1 points
0.33%
held 4th · 2.5K estimated branded searches · -15% vs prior month · -0.1 points
Compare search popularity between Waze and its closest rivals
How has branded search demand for Waze changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Waze in New Zealand fell from 3.6K to 3.2K.
- Across the 11 months ending August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.
How did search popularity change for New Zealand maps and navigation apps in August 2026?
3 changes
In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.
In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.
Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026.
How is Waze measured?
Brandwave collects information about searches that people make online using Waze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- on waze
- waze
- waze app
- waze app download
- waze com
- waze maps
- waze navigation app
- waze near me
- waze nz
- waze offline maps
- waze online
- waze traffic app
- z waze
Do you work for Waze? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Waze your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.