Brandwave

Google Maps vs Waze:Which is more popular by branded search in New Zealand?

In August 2026, Google Maps had more branded searches than Waze among maps and navigation apps in New Zealand. Google Maps was estimated to have 754K branded searches compared to Waze’s 3.2K, and held a 98.7% Share of Search versus Waze’s 0.42%.

Share of Search among maps and navigation apps in New Zealand in August 2026Which is more popular in search, Google Maps or Waze?
Google Maps98.7%754K searches
vs
Waze0.42%3.2K searches
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Which is more popular in search, Google Maps or Waze?

Compare the map and navigation apps New Zealand drivers and walkers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Maps and Waze among maps and navigation apps in New Zealand, by month

Share of Search by month for Google Maps, Waze. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle MapsApple MapsWazeAllTrails
Oct 202598.7%0.42%0.47%0.39%
Nov 202598.7%0.36%0.42%0.48%
Dec 202598.2%0.35%0.72%0.72%
Jan 202698.1%0.44%0.63%0.88%
Feb 202698.6%0.43%0.51%0.48%
Mar 202698.4%0.53%0.61%0.48%
Apr 202698.2%0.64%0.54%0.58%
May 202698.6%0.43%0.55%0.4%
Jun 202698.7%0.53%0.43%0.33%
Jul 202698.5%0.53%0.55%0.47%
Aug 202698.7%0.54%0.42%0.33%
Sep 2026————

How has the Google Maps and Waze comparison changed over the last 12 months?

How did search popularity change for New Zealand maps and navigation apps in August 2026?

  1. In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Google Maps’ and Waze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Maps

23 branded search terms

  • google maps
  • google maps a
  • google maps app
  • google maps directions
  • google maps driving directions
  • google maps maps
  • google maps near me
  • google maps new zealand
  • google maps offline
  • google maps online
  • google maps restaurants
  • google maps satellite
  • google maps satellite view
  • google maps street view
  • googlemaps
  • googlemaps app
  • googlemaps directions
  • googlemaps maps
  • maps google com
  • maps google maps
  • my google maps
  • route planning google maps
  • ww google maps

Waze

13 branded search terms

  • on waze
  • waze
  • waze app
  • waze app download
  • waze com
  • waze maps
  • waze navigation app
  • waze near me
  • waze nz
  • waze offline maps
  • waze online
  • waze traffic app
  • z waze

How the Brand Demand Index is measured

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