How popular isGoogle Maps in search?

In August 2026, there were an estimated 754K branded searches for Google Maps in New Zealand which held steady over the last 11 months. Google Maps holds 98.7% estimated Share of Search among New Zealand maps and navigation apps and is ranked 1st of 4 competitors for search popularity.

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Which maps and navigation apps compete with Google Maps?

Google Maps against maps and navigation apps in New Zealand, by month

Month	Google Maps	Apple Maps	Waze	AllTrails
Oct 2025	98.7%	0.42%	0.47%	0.39%
Nov 2025	98.7%	0.36%	0.42%	0.48%
Dec 2025	98.2%	0.35%	0.72%	0.72%
Jan 2026	98.1%	0.44%	0.63%	0.88%
Feb 2026	98.6%	0.43%	0.51%	0.48%
Mar 2026	98.4%	0.53%	0.61%	0.48%
Apr 2026	98.2%	0.64%	0.54%	0.58%
May 2026	98.6%	0.43%	0.55%	0.4%
Jun 2026	98.7%	0.53%	0.43%	0.33%
Jul 2026	98.5%	0.53%	0.55%	0.47%
Aug 2026	98.7%	0.54%	0.42%	0.33%
Sep 2026	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Maps Google	98.7%	754K	+19.5%	+0.3 points
2, moved from 3rd to 2nd	Apple Maps Apple	0.54%	4.1K	+20.6%	0 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Waze	0.42%	3.2K	-7.4%	-0.1 pointsmoved from 2nd to 3rd
4, held 4th	AllTrails	0.33%	2.5K	-15%	-0.1 points

1.Google Maps
98.7%
held 1st · 754K estimated branded searches · +19.5% vs prior month · +0.3 points
2.Apple Maps
0.54%
moved from 3rd to 2nd · 4.1K estimated branded searches · +20.6% vs prior month · 0 points
3.Waze
0.42%
moved from 2nd to 3rd · 3.2K estimated branded searches · -7.4% vs prior month · -0.1 points
4.AllTrails
0.33%
held 4th · 2.5K estimated branded searches · -15% vs prior month · -0.1 points

Compare search popularity between Google Maps and its closest rivals

How has branded search demand for Google Maps changed in New Zealand over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Maps in New Zealand held steady, from 768K to 754K.
Across the 11 months ending August 2026, Google Maps’ estimated Share of Search among maps and navigation apps in New Zealand held steady at 98.7%.

How did search popularity change for New Zealand maps and navigation apps in August 2026?

3 changes

In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.
In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.
Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026.

How is Google Maps measured?

Brandwave collects information about searches that people make online using Google Maps’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms