How popular isGoogle Forms in search?

In August 2026, there were an estimated 41.8K branded searches for Google Forms in New Zealand which is up 48.1% over the last 11 months. Google Forms holds 62.2% estimated Share of Search among New Zealand survey and form tools and is ranked 1st of 6 competitors for search popularity.

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Which survey and form tools compete with Google Forms?

Google Forms against survey and form tools in New Zealand, by month

Month	Google Forms	Microsoft Forms	SurveyMonkey	Jotform	Qualtrics	Typeform
Oct 2025	53.1%	18.9%	10.9%	8.6%	4.8%	3.7%
Nov 2025	53.7%	19.2%	10.9%	8.7%	3.8%	3.8%
Dec 2025	52.9%	18.7%	10.7%	10.3%	3.6%	3.6%
Jan 2026	49.8%	17.8%	10.5%	12%	4.5%	5.4%
Feb 2026	55.5%	19.8%	9.6%	9%	2.8%	3.3%
Mar 2026	57.5%	20.5%	8.2%	7.6%	3.5%	2.7%
Apr 2026	56.9%	16.7%	9.8%	9.2%	4.1%	3.4%
May 2026	61.7%	18.2%	7.1%	6.7%	3.8%	2.5%
Jun 2026	61.2%	18.1%	7.1%	8.2%	3%	2.4%
Jul 2026	55.4%	19.8%	9.2%	9%	3.9%	2.7%
Aug 2026	62.2%	18.2%	7%	6.8%	3.8%	2%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Forms Google	62.2%	41.8K	+48.9%	+6.8 points
2, held 2nd	Microsoft Forms Microsoft	18.2%	12.3K	+22%	-1.6 points
3, held 3rd	SurveyMonkey	7%	4.7K	+1.3%	-2.2 points
4, held 4th	Jotform	6.8%	4.5K	-0.87%	-2.3 points
5, held 5th	Qualtrics	3.8%	2.5K	+27.1%	-0.2 points
6, held 6th	Typeform	2%	1.4K	+0.74%	-0.6 points

1.Google Forms
62.2%
held 1st · 41.8K estimated branded searches · +48.9% vs prior month · +6.8 points
2.Microsoft Forms
18.2%
held 2nd · 12.3K estimated branded searches · +22% vs prior month · -1.6 points
3.SurveyMonkey
7%
held 3rd · 4.7K estimated branded searches · +1.3% vs prior month · -2.2 points
4.Jotform
6.8%
held 4th · 4.5K estimated branded searches · -0.87% vs prior month · -2.3 points
5.Qualtrics
3.8%
held 5th · 2.5K estimated branded searches · +27.1% vs prior month · -0.2 points
6.Typeform
2%
held 6th · 1.4K estimated branded searches · +0.74% vs prior month · -0.6 points

Compare search popularity between Google Forms and its closest rivals

How has branded search demand for Google Forms changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Forms in New Zealand rose from 28.2K to 41.8K.
Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey and form tools in New Zealand increased from 53.1% to 62.2%.
Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey and form tools in New Zealand peaked at 62.2% in August 2026 and was lowest at 49.8% in January 2026.

How did search popularity change for New Zealand survey and form tools in August 2026?

5 changes

In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%.
In August 2026, Jotform lost estimated Share of Search among survey and form tools in New Zealand, from 9% to 6.8%.
In August 2026, SurveyMonkey lost estimated Share of Search among survey and form tools in New Zealand, from 9.2% to 7%.
In August 2026, Microsoft Forms lost estimated Share of Search among survey and form tools in New Zealand, from 19.8% to 18.2%.
In August 2026, Typeform lost estimated Share of Search among survey and form tools in New Zealand, from 2.7% to 2%.

How is Google Forms measured?

Brandwave collects information about searches that people make online using Google Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms