Brandwave

How popular isFitbit in search?

In August 2026, there were an estimated 21.2K branded searches for Fitbit in New Zealand which held steady over the last 11 months. Fitbit holds 42.4% estimated Share of Search among New Zealand fitness tracker brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Fitbit42.4%
  2. Oura31.1%
  3. WHOOP19.4%
  4. Amazfit4.2%
  5. Polar3%
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Which fitness tracker brands compete with Fitbit?

Fitbit against fitness tracker brands in New Zealand, by month

Share of Search by month for Fitbit, Oura, WHOOP, Amazfit, Polar. The figures are in the table below the chart.

View monthly share of search table
MonthFitbitOuraWHOOPAmazfitPolar
Oct 202552.1%20.4%19.8%5.1%2.6%
Nov 202548.6%27%17.9%4.5%2.1%
Dec 202549.1%27.2%17.9%3.9%1.8%
Jan 202645.1%25.4%22.2%4.8%2.5%
Feb 202646.8%22.7%22.5%5.4%2.6%
Mar 202647.2%22.2%21.5%5.6%3.5%
Apr 202646.3%23%22%5.3%3.4%
May 202644.6%27.6%20%4.3%3.5%
Jun 202637.9%40.3%14.4%4.6%2.8%
Jul 202637.8%34.8%19.4%4.1%3.8%
Aug 202642.4%31.1%19.4%4.2%3%
Sep 2026—————

  1. 1.Fitbit

    42.4%

    held 1st · 21.2K estimated branded searches · +12.1% vs prior month · +4.6 points

  2. 2.Oura

    31.1%

    held 2nd · 15.5K estimated branded searches · -10.8% vs prior month · -3.8 points

  3. 3.WHOOP

    19.4%

    held 3rd · 9.7K estimated branded searches · -0.41% vs prior month · -0.1 points

  4. 4.Amazfit

    4.2%

    held 4th · 2.1K estimated branded searches · +2.4% vs prior month · +0.1 points

  5. 5.Polar

    3%

    held 5th · 1.5K estimated branded searches · -22.1% vs prior month · -0.8 points

Compare search popularity between Fitbit and its closest rivals

How has branded search demand for Fitbit changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fitbit in New Zealand held steady, from 20.3K to 21.2K.
  • Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness tracker brands in New Zealand decreased from 52.1% to 42.4%.
  • Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 52.1% in October 2025 and was lowest at 37.8% in July 2026.

How did search popularity change for New Zealand fitness tracker brands in August 2026?

  1. In August 2026, Fitbit gained estimated Share of Search among fitness tracker brands in New Zealand, from 37.8% to 42.4%.

  2. In August 2026, Oura lost estimated Share of Search among fitness tracker brands in New Zealand, from 34.8% to 31.1%.

  3. In August 2026, Polar lost estimated Share of Search among fitness tracker brands in New Zealand, from 3.8% to 3%.

  4. Estimated monthly branded searches for WHOOP in New Zealand rose 25.2% over 11 measured months, from 7.7K to 9.7K in August 2026.

Which smartwatch and fitness tracker brands compete with Fitbit?

Fitbit against smartwatch and fitness tracker brands in New Zealand, by month

Share of Search by month for Garmin, Apple Watch, Fitbit, Oura, WHOOP, Samsung Galaxy Watch, COROS. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple WatchFitbitOuraWHOOPSamsung Galaxy WatchCOROSPolar
Oct 202536.8%35.9%12.1%4.7%4.6%3.4%1.8%0.61%
Nov 202537.1%34.4%11.7%6.5%4.3%3.4%2.1%0.51%
Dec 202534%37.7%11.8%6.5%4.3%3.5%1.8%0.44%
Jan 202638.2%29.8%12.4%7%6.1%3.6%2.3%0.69%
Feb 202637.2%33%11.8%5.7%5.6%3.8%2.2%0.65%
Mar 202640.4%30.4%11.3%5.3%5.1%4.1%2.6%0.84%
Apr 202641%28.2%12%6%5.7%3.5%2.8%0.87%
May 202639.5%26.6%12.9%8%5.8%3.5%2.6%1%
Jun 202634%27.6%12.7%13.5%4.8%4.2%2.2%0.93%
Jul 202636.2%27.9%11.5%10.6%5.9%4.4%2.4%1.2%
Aug 202637.1%31.6%11.4%8.3%5.2%2.9%2.7%0.79%
Sep 2026————————

  1. 1.Garmin

    37.1%

    held 1st · 69.3K estimated branded searches · +16.7% vs prior month · +1 points

  2. 2.Apple Watch

    31.6%

    held 2nd · 58.9K estimated branded searches · +28.6% vs prior month · +3.7 points

  3. 3.Fitbit

    11.4%

    held 3rd · 21.2K estimated branded searches · +12.1% vs prior month · -0.2 points

  4. 4.Oura

    8.3%

    held 4th · 15.5K estimated branded searches · -10.8% vs prior month · -2.3 points

  5. 5.WHOOP

    5.2%

    held 5th · 9.7K estimated branded searches · -0.41% vs prior month · -0.7 points

  6. 6.Samsung Galaxy Watch

    2.9%

    held 6th · 5.5K estimated branded searches · -24.3% vs prior month · -1.5 points

  7. 7.COROS

    2.7%

    held 7th · 5K estimated branded searches · +29% vs prior month · +0.3 points

  8. 8.Polar

    0.79%

    held 8th · 1.5K estimated branded searches · -22.1% vs prior month · -0.4 points

Compare search popularity between Fitbit and its closest rivals

How has branded search demand for Fitbit changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand decreased from 12.1% to 11.4%.
  • Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 12.9% in May 2026 and was lowest at 11.3% in March 2026.

How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?

  1. In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%.

  2. In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%.

  3. In August 2026, Oura lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 10.6% to 8.3%.

  4. In August 2026, Samsung Galaxy Watch lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 4.4% to 2.9%.

  5. In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%.

  6. Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026.

How is Fitbit measured?

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

28 branded search terms

  • fitbit
  • fitbit ace 3
  • fitbit band
  • fitbit charge 2
  • fitbit charge 5
  • fitbit charge 6
  • fitbit charge 7
  • fitbit charge4
  • fitbit charger
  • fitbit com
  • fitbit fitness tracker
  • fitbit google
  • fitbit inspire
  • fitbit inspire 2
  • fitbit inspire 3
  • fitbit luxe
  • fitbit near me
  • fitbit nz
  • fitbit online
  • fitbit sense
  • fitbit sense 2
  • fitbit sense 2 smartwatch
  • fitbit smartwatch
  • fitbit versa
  • fitbit versa 2
  • fitbit versa 3
  • fitbit versa 4
  • fitbit watch

How the Brand Demand Index is measured

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