Smart scale brands in New Zealand:Which are most popular?
In September 2026, Fitbit was the most searched smart scale brand in New Zealand, accounting for 58.1% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Withings showed up in every answer. Withings was recommended most often, coming first in all four responses that gave a list.
FitbitShare of searches 58.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EufyShare of searches 30.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
AmazfitShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GarminShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SamsungShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top smart scale brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Withings appeared every time. Withings was recommended most often, coming first in all four answers that gave a list. Garmin was second, and Renpho was third. Fitbit, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Withings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Renpho3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fitbit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart scale brands
5 answers
Asked ChatGPT
“Which smart scale brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart scale brands in New Zealand?”
Asked ChatGPT
“What's the best smart scale brand in New Zealand for body weight tracking?”
Searched Google, AI Overview
“body fat scale nz”
Searched Google, AI Overview
“digital bathroom scales nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which smart scale brands do people search for most?
This chart shows how often people search Google for each smart scale brand by name. Each line represents a brand's share of searches for all seven smart scale brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fitbit, Eufy, Amazfit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fitbit | Eufy | Amazfit | Garmin | Samsung | Withings | Renpho |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 31.8% | 5.2% | 1.8% | 2% | 2% | 0.56% |
| Nov 2025 | 57.5% | 31.6% | 5.1% | 1.4% | 2% | 2% | 0.46% |
| Dec 2025 | 58.1% | 30.8% | 4.9% | 1.4% | 2% | 2% | 0.87% |
| Jan 2026 | 58.9% | 27% | 7% | 2.1% | 1.7% | 2.5% | 0.72% |
| Feb 2026 | 57.1% | 30.3% | 6.6% | 1.7% | 1.6% | 2% | 0.57% |
| Mar 2026 | 52.3% | 34.6% | 6.4% | 1.5% | 2.1% | 2.6% | 0.49% |
| Apr 2026 | 55.5% | 32.2% | 6.1% | 1.7% | 2% | 2% | 0.56% |
| May 2026 | 59.6% | 29% | 5.9% | 1.5% | 1.4% | 1.8% | 0.77% |
| Jun 2026 | 60% | 28.7% | 6.1% | 1.5% | 1.5% | 1.8% | 0.51% |
| Jul 2026 | 55.5% | 31.6% | 6.3% | 2% | 1.9% | 1.9% | 0.69% |
| Aug 2026 | 59.9% | 27.7% | 5.9% | 1.9% | 2.2% | 1.8% | 0.64% |
| Sep 2026 | 58.1% | 30.8% | 5.5% | 1.7% | 1.7% | 1.7% | 0.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.1% | 13.6K | +3.1% | -1.9 points | |
| 2, held 2nd | 30.8% | 7.2K | +18.4% | +3.1 points | |
| 3, held 3rd | 5.5% | 1.3K | -1.5% | -0.4 points | |
| 4, moved from 5th to 4th | 1.7% | 400 | -2.4% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.7% | 390 | -18.8% | -0.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.7% | 390 | 0% | -0.1 points | |
| 7, held 7th | 0.6% | 140 | 0% | 0 points |
1.
Fitbit58.1%
Held 1st. 13.6K estimated branded searches, +3.1% vs prior month. Share -1.9 points.
2.
Eufy30.8%
Held 2nd. 7.2K estimated branded searches, +18.4% vs prior month. Share +3.1 points.
3.
Amazfit5.5%
Held 3rd. 1.3K estimated branded searches, -1.5% vs prior month. Share -0.4 points.
4.
Garmin1.7%
Moved from 5th to 4th. 400 estimated branded searches, -2.4% vs prior month. Share -0.2 points.
5.
Samsung1.7%
Moved from 4th to 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.
6.
Withings1.7%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Renpho0.6%
Held 7th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among smart scale brands in New Zealand?
7 brands
In September 2026, Fitbit was the most searched among smart scale brands in New Zealand, with an estimated 13.6K branded searches, 58.1% of all searches for the seven we track. Eufy is in 2nd place, 27.3 percentage points behind at 30.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fitbit | 56.7% → 58.1% | 60%Jun 2026 | 52.3%Mar 2026 | 1st |
| Eufy | 31.8% → 30.8% | 34.6%Mar 2026 | 27%Jan 2026 | 2nd |
| Amazfit | 5.2% → 5.5% | 7%Jan 2026 | 4.9%Dec 2025 | 3rd |
| Garmin | 1.8% → 1.7% | 2.1%Jan 2026 | 1.4%Dec 2025 | 6th → 4th |
| Samsung | 2% → 1.7% | 2.2%Aug 2026 | 1.4%May 2026 | 4th → 5th |
| Withings | 2% → 1.7% | 2.6%Mar 2026 | 1.7%Sep 2026 | 5th → 6th |
| Renpho | 0.56% → 0.6% | 0.87%Dec 2025 | 0.46%Nov 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fitbit’s share of searches among smart scale brands in New Zealand increased from 56.7% to 58.1%.
- Across the 12 months ending September 2026, Eufy’s share of searches among smart scale brands in New Zealand decreased from 31.8% to 30.8%.
- Across the 12 months ending September 2026, Fitbit’s share of searches among smart scale brands in New Zealand peaked at 60% in June 2026 and was lowest at 52.3% in March 2026.
- Across the 12 months ending September 2026, Eufy’s share of searches among smart scale brands in New Zealand peaked at 34.6% in March 2026 and was lowest at 27% in January 2026.
- Across the 12 months ending September 2026, Amazfit’s share of searches among smart scale brands in New Zealand peaked at 7% in January 2026 and was lowest at 4.9% in December 2025.
- Across the 12 months ending September 2026, Garmin rose from 6th to 4th among smart scale brands in New Zealand.
- Across the 12 months ending September 2026, Samsung fell from 4th to 5th among smart scale brands in New Zealand.
- Across the 12 months ending September 2026, Withings fell from 5th to 6th among smart scale brands in New Zealand.
- Across the 12 months ending September 2026, Amazfit and Renpho held steady: their share of searches among smart scale brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand smart scale brands in September 2026?
6 changes
In September 2026, Eufy gained share of searches among smart scale brands in New Zealand, from 27.7% to 30.8%.
In September 2026, Fitbit lost share of searches among smart scale brands in New Zealand, from 59.9% to 58.1%.
In September 2026, Samsung lost share of searches among smart scale brands in New Zealand, from 2.2% to 1.7%.
In September 2026, Garmin rose from 5th to 4th among smart scale brands in New Zealand.
Estimated monthly branded searches for Renpho in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
Estimated monthly branded searches for Amazfit in New Zealand rose 24.3% over 12 measured months, from 1K to 1.3K in September 2026.
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