Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 14,100 times in New Zealand, about the same as the previous year. These searches made up 1.7% of all New Zealand smart scale brand searches, placing Samsung fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about smart scale brands, Samsung did not appear in any of the answers.

Search and AI answers in September 2026

Samsung is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. FitbitShare of searches 58.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. EufyShare of searches 30.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. AmazfitShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GarminShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. SamsungShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

Samsung website (opens in a new tab)

Follow Samsung and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top smart scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Withings1st
  2. Garmin2nd
  3. Renpho3rd
  4. Eufy4th
  5. Fitbit–
  6. Amazfit–
  7. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Withings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renpho3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fitbit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart scale brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which smart scale brands compete with Samsung?

Samsung against smart scale brands in New Zealand, by month

Share of searches by month for Fitbit, Eufy, Amazfit, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthFitbitEufyAmazfitGarminSamsungWithingsRenpho
Oct 202556.7%31.8%5.2%1.8%2%2%0.56%
Nov 202557.5%31.6%5.1%1.4%2%2%0.46%
Dec 202558.1%30.8%4.9%1.4%2%2%0.87%
Jan 202658.9%27%7%2.1%1.7%2.5%0.72%
Feb 202657.1%30.3%6.6%1.7%1.6%2%0.57%
Mar 202652.3%34.6%6.4%1.5%2.1%2.6%0.49%
Apr 202655.5%32.2%6.1%1.7%2%2%0.56%
May 202659.6%29%5.9%1.5%1.4%1.8%0.77%
Jun 202660%28.7%6.1%1.5%1.5%1.8%0.51%
Jul 202655.5%31.6%6.3%2%1.9%1.9%0.69%
Aug 202659.9%27.7%5.9%1.9%2.2%1.8%0.64%
Sep 202658.1%30.8%5.5%1.7%1.7%1.7%0.6%

  1. 1.Fitbit

    58.1%

    Held 1st. 13.6K estimated branded searches, +3.1% vs prior month. Share -1.9 points.

  2. 2.Eufy

    30.8%

    Held 2nd. 7.2K estimated branded searches, +18.4% vs prior month. Share +3.1 points.

  3. 3.Amazfit

    5.5%

    Held 3rd. 1.3K estimated branded searches, -1.5% vs prior month. Share -0.4 points.

  4. 4.Garmin

    1.7%

    Moved from 5th to 4th. 400 estimated branded searches, -2.4% vs prior month. Share -0.2 points.

  5. 5.Samsung

    1.7%

    Moved from 4th to 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  6. 6.Withings

    1.7%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Renpho

    0.6%

    Held 7th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

64 comparisons

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in New Zealand held steady at 14.1K.
  • Across the 12 months ending September 2026, Samsung fell from 4th to 5th among smart scale brands in New Zealand.

How did search popularity change for New Zealand smart scale brands in September 2026?

6 changes

  1. In September 2026, Eufy gained share of searches among smart scale brands in New Zealand, from 27.7% to 30.8%.

  2. In September 2026, Fitbit lost share of searches among smart scale brands in New Zealand, from 59.9% to 58.1%.

  3. In September 2026, Samsung lost share of searches among smart scale brands in New Zealand, from 2.2% to 1.7%.

  4. In September 2026, Garmin rose from 5th to 4th among smart scale brands in New Zealand.

  5. Estimated monthly branded searches for Renpho in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

  6. Estimated monthly branded searches for Amazfit in New Zealand rose 24.3% over 12 measured months, from 1K to 1.3K in September 2026.

How are Samsung’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • monitor samsung gaming
  • samsung 4k monitor
  • samsung bespoke jet
  • samsung curved monitor
  • samsung dishdrawer
  • samsung dishwasher
  • samsung dryer
  • samsung fridge
  • samsung fridge freezer
  • samsung monitor
  • samsung odyssey
  • samsung oled tv
  • samsung oven
  • samsung stick vacuum
  • samsung tv
  • samsung washer dryer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked in 40 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bluetooth headphones brands8th of 80.24%Show ranking
Bluetooth earbuds brands6th of 60.26%Show ranking
Earphones brands5th of 60.26%Show ranking
Home appliance brands5th of 117.8%Show ranking
Home cinema brands5th of 80.52%Show ranking
Soundbar brands4th of 70.68%Show ranking
Cordless vacuum brands6th of 80.79%Show ranking
Soundbar with subwoofer brands5th of 60.81%Show ranking
TV brands3rd of 811.5%Show ranking
Stick vacuum brands5th of 81.3%Show ranking
Sleep tracker brands4th of 41.1%Show ranking
Gas cooktop brands6th of 91.2%Show ranking
Double wall oven brands5th of 81.2%Show ranking
Washing machine brands4th of 62.3%Show ranking
Surround sound system brands4th of 81.3%Show ranking
Fridge brands5th of 84.3%Show ranking
Clothes dryer brands6th of 71.4%Show ranking
Induction oven brands5th of 71.4%Show ranking
Front load washer brands5th of 61.4%Show ranking
Induction stove brands4th of 61.4%Show ranking
Counter depth refrigerator brands3rd of 51.4%Show ranking
Dishwasher brands6th of 71.5%Show ranking
Slimline dishwasher brands5th of 61.6%Show ranking
Induction hob brands4th of 41.6%Show ranking
Condenser tumble dryer brands4th of 51.6%Show ranking
Refrigerator double door brands4th of 61.6%Show ranking
Smart scale brands5th of 71.7%Shown above
Gas stove brands4th of 61.7%Show ranking
Laser printer brands4th of 52.5%Show ranking
Flash drive brands2nd of 32.8%Show ranking
Computer monitor brands2nd of 616.3%Show ranking
Freestanding gas range brands4th of 64%Show ranking
Clothes steamer brands4th of 54.4%Show ranking
Portable charger brands4th of 75.6%Show ranking
Deep freezer brands4th of 56.7%Show ranking
Portable projector brands4th of 58.9%Show ranking
Short throw projector brands3rd of 510.8%Show ranking
Microwave oven brands3rd of 614.6%Show ranking
Hard drive brands2nd of 336.1%Show ranking
Curved monitor brands1st of 546.4%Show ranking
Creator with pink hair and a pink jacket

Is Samsung your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free