Brandwave

Mitsubishi Electric vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than Mitsubishi Electric among home appliance brands in New Zealand. Samsung had about 5,950 branded searches, while Mitsubishi Electric had 1,360. Samsung made up 7.8% of all home appliance brand searches we track, and Mitsubishi Electric accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about home appliance brands, Mitsubishi Electric appeared in two of the five answers and Samsung in one. Mitsubishi Electric was mentioned before Samsung in every answer that named either.

Among home appliance brands in New Zealand in September 2026

Who do people search for more?

Samsung, about 4 searches for every 1 for Mitsubishi Electric

Samsung 6K searchesMitsubishi Electric 1.4K searches

Who does AI mention more?

Mitsubishi Electric, mentioned in 2 of 5 answers, Samsung in 1

Mitsubishi Electric in 2 of 5Samsung in 1 of 5

Who does AI recommend more?

Mitsubishi Electric, named ahead of Samsung in 2 of 2 answers

Mitsubishi Electric first in 2Samsung never first

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mitsubishi Electric was listed before Samsung in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Miele4th
  5. Haier5th
  6. Mitsubishi Electric6th
  7. Westinghouse7th
  8. Beko8th
  9. Samsung9th
  10. Smeg–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mitsubishi Electric or Samsung more popular in search?

This chart shows how often people search Google for Mitsubishi Electric and Samsung by name. Each line represents a brand's share of searches for all 11 home appliance brands we track, month by month, from searches in New Zealand.

Mitsubishi Electric and Samsung among home appliance brands in New Zealand, by month

Share of searches by month for Samsung, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierBoschSamsungWestinghouseMieleLGElectroluxBekoMitsubishi Electric
Oct 202528.6%8.5%15.4%10.5%9%6.3%6.4%5.6%4.7%3.3%1.7%
Nov 202531%8%14.2%9.8%8.6%5.8%7.6%5.3%4.6%3.2%1.8%
Dec 202529.1%8.5%15.6%10%8.8%5.9%6.3%5.3%5.5%3.3%1.7%
Jan 202628.2%7.5%16%10.2%8.6%6.1%6.3%6.1%5.6%3.7%1.8%
Feb 202630.3%6.8%14.5%9.7%8.3%5.6%6.7%7.6%4.9%3.4%2.3%
Mar 202631.6%6.3%12.9%9.4%8.1%5.8%6.5%9.6%4.2%3.1%2.4%
Apr 202627.8%7%15.2%10.1%8.8%6.5%6.5%7.1%5%3.3%2.7%
May 202630%6.5%13.9%11.3%8.2%5.9%7%7%4.6%3.4%2.2%
Jun 202629.8%7.3%13.8%9.8%8.5%5.9%6.5%7.9%4.8%3.3%2.3%
Jul 202630.2%13.8%12.8%10%6.6%5.5%5.1%5.5%4.4%3.1%2.9%
Aug 202627.5%17.3%12.7%8.8%8.1%5.6%5%6.1%3.9%2.9%2%
Sep 202626.4%14.5%14.1%10.3%7.8%6.5%6%4.9%4.5%3.4%1.8%

How has the Mitsubishi Electric and Samsung comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home appliance brands in September 2026?

1 change

  1. Estimated monthly branded searches for Mitsubishi Electric in New Zealand rose 13.3% over 12 measured months, from 1.2K to 1.4K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Mitsubishi Electric’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitsubishi Electric

7 branded search terms

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric fan
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric vehicle
  • mitsubishielectric

Samsung

6 branded search terms

  • samsung dishwasher
  • samsung dryer
  • samsung fridge
  • samsung odyssey
  • samsung oven
  • samsung washing machine

How the Brand Demand Index is measured

Other head-to-heads among home appliance brands

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