Brandwave

How popular isSmeg?

In September 2026, people searched for Smeg by name about 13,700 times in New Zealand, a 65.5% increase from the previous year. These searches made up 14.5% of all New Zealand home appliance brand searches, placing Smeg second out of 11 brands. When we asked both ChatGPT and Google AI Overviews about home appliance brands, Smeg did not appear in any of the answers.

Search and AI answers in September 2026

Smeg is the second most searched of 11 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SmegShare of searches 14.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HaierShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. BoschShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SamsungShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

+6 more

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Miele4th
  5. Haier5th
  6. Mitsubishi Electric6th
  7. Westinghouse7th
  8. Beko8th
  9. Samsung9th
  10. Smeg–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which home appliance brands compete with Smeg?

Smeg against home appliance brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Smeg, Haier, Bosch, Samsung, Westinghouse, Miele, LG, Electrolux, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierBoschSamsungWestinghouseMieleLGElectroluxBekoMitsubishi Electric
Oct 202528.6%8.5%15.4%10.5%9%6.3%6.4%5.6%4.7%3.3%1.7%
Nov 202531%8%14.2%9.8%8.6%5.8%7.6%5.3%4.6%3.2%1.8%
Dec 202529.1%8.5%15.6%10%8.8%5.9%6.3%5.3%5.5%3.3%1.7%
Jan 202628.2%7.5%16%10.2%8.6%6.1%6.3%6.1%5.6%3.7%1.8%
Feb 202630.3%6.8%14.5%9.7%8.3%5.6%6.7%7.6%4.9%3.4%2.3%
Mar 202631.6%6.3%12.9%9.4%8.1%5.8%6.5%9.6%4.2%3.1%2.4%
Apr 202627.8%7%15.2%10.1%8.8%6.5%6.5%7.1%5%3.3%2.7%
May 202630%6.5%13.9%11.3%8.2%5.9%7%7%4.6%3.4%2.2%
Jun 202629.8%7.3%13.8%9.8%8.5%5.9%6.5%7.9%4.8%3.3%2.3%
Jul 202630.2%13.8%12.8%10%6.6%5.5%5.1%5.5%4.4%3.1%2.9%
Aug 202627.5%17.3%12.7%8.8%8.1%5.6%5%6.1%3.9%2.9%2%
Sep 202626.4%14.5%14.1%10.3%7.8%6.5%6%4.9%4.5%3.4%1.8%

  1. 1.Fisher & Paykel

    26.4%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.1 points.

  2. 2.Smeg

    14.5%

    Held 2nd. 11K estimated branded searches, -29.4% vs prior month. Share -2.9 points.

  3. 3.Haier

    14.1%

    Held 3rd. 10.7K estimated branded searches, -6.4% vs prior month. Share +1.4 points.

  4. 4.Bosch

    10.3%

    Held 4th. 7.8K estimated branded searches, -0.88% vs prior month. Share +1.5 points.

  5. 5.Samsung

    7.8%

    Held 5th. 6K estimated branded searches, -18.7% vs prior month. Share -0.3 points.

  6. 6.Westinghouse

    6.5%

    Moved from 7th to 6th. 4.9K estimated branded searches, -2.6% vs prior month. Share +0.9 points.

  7. 7.Miele

    6%

    Moved from 8th to 7th. 4.5K estimated branded searches, +1.6% vs prior month. Share +1 points.

  8. 8.LG

    4.9%

    Moved from 6th to 8th. 3.7K estimated branded searches, -32.7% vs prior month. Share -1.3 points.

  9. 9.Electrolux

    4.5%

    Held 9th. 3.5K estimated branded searches, -1.1% vs prior month. Share +0.7 points.

  10. 10.Beko

    3.4%

    Held 10th. 2.6K estimated branded searches, -3% vs prior month. Share +0.4 points.

  11. 11.Mitsubishi Electric

    1.8%

    Held 11th. 1.4K estimated branded searches, -24% vs prior month. Share -0.2 points.

Compare popularity between Smeg and its closest rivals

Every comparison with Smeg

28 comparisons

How has branded search demand for Smeg changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in New Zealand rose from 8.3K to 13.7K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among home appliance brands in New Zealand increased from 8.5% to 14.5%.
  • Across the 12 months ending September 2026, Smeg’s share of searches among home appliance brands in New Zealand peaked at 17.3% in August 2026 and was lowest at 6.3% in March 2026.
  • Across the 12 months ending September 2026, Smeg rose from 5th to 2nd among home appliance brands in New Zealand.

How did search popularity change for New Zealand home appliance brands in September 2026?

6 changes

  1. In September 2026, Westinghouse overtook LG to rank 6th among home appliance brands in New Zealand, with 6.5% of the searches.

  2. In September 2026, Miele overtook LG to rank 7th among home appliance brands in New Zealand, with 6% of the searches.

  3. In September 2026, Bosch gained share of searches among home appliance brands in New Zealand, from 8.8% to 10.3%.

  4. In September 2026, Haier gained share of searches among home appliance brands in New Zealand, from 12.7% to 14.1%.

  5. In September 2026, Electrolux gained share of searches among home appliance brands in New Zealand, from 3.9% to 4.5%.

  6. In September 2026, Smeg lost share of searches among home appliance brands in New Zealand, from 17.3% to 14.5%.

How are Smeg’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smeg
  • smeg appliances
  • smeg aus
  • smeg cocotte
  • smeg coffee machine
  • smeg cooktop
  • smeg dishwasher
  • smeg double oven
  • smeg freestanding oven
  • smeg fridge
  • smeg gas cooktop
  • smeg gas oven
  • smeg home appliances
  • smeg induction oven
  • smeg kitchen
  • smeg microwaves
  • smeg mixer
  • smeg oven
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stand mixer
  • smeg stoves
  • smeg victoria oven
  • smeg washing machine

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smeg compete?

Smeg is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands2nd of 1114.5%Shown above
Coffee maker brands3rd of 918.2%Show ranking
Freestanding oven brands2nd of 819.1%Show ranking
Oven and cooktop brands2nd of 721.9%Show ranking
Stand mixer brands2nd of 623.7%Show ranking
Gas cooktop brands8th of 90.77%Show ranking
Hand mixer brands2nd of 529.9%Show ranking
Pasta maker brands1st of 632.2%Show ranking
Gas stove brands6th of 60.9%Show ranking
Tea kettle brands2nd of 633.2%Show ranking
Stick blender brands1st of 733.9%Show ranking
Freestanding gas range brands6th of 62.1%Show ranking
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