Brandwave

How popular isSmeg?

In September 2026, people searched for Smeg by name about 13,700 times in New Zealand, a 65.5% increase from the previous year. These searches made up 18.2% of all New Zealand coffee maker brand searches, placing Smeg third out of nine brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, Smeg did not appear in any of the answers.

Search and AI answers in September 2026

Smeg is the third most searched of 9 competitors and not listed in any AI answer.

  1. NespressoShare of searches 37.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BrevilleShare of searches 24.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. SmegShare of searches 18.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. De'LonghiShare of searches 11.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. MieleShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Nespresso3rd
  4. Moccamaster4th
  5. Jura5th
  6. Smeg–
  7. Miele–
  8. OXO–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which coffee maker brands compete with Smeg?

Smeg against coffee maker brands in New Zealand, by month

Share of searches by month for Nespresso, Breville, Smeg, De'Longhi, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoBrevilleSmegDe'LonghiMieleMoccamasterJuraOXOBraun
Oct 202545.5%24%10.4%10.2%6.6%2.3%0.59%0.39%0.02%
Nov 202543.8%25.6%9.9%9.8%8.1%1.9%0.62%0.27%0.02%
Dec 202548.1%25.2%8.3%10.4%5.2%1.9%0.5%0.4%0.02%
Jan 202647.1%24.3%8.5%10.8%6.3%2%0.47%0.58%0.02%
Feb 202646.9%22.6%8.2%11%7.8%2.4%0.57%0.46%0.03%
Mar 202644.2%24%9%11.4%8.2%2.2%0.42%0.52%0.02%
Apr 202642.3%26.8%8.5%13.1%6.5%2%0.47%0.47%0.02%
May 202644.1%24.9%7.5%13.4%7.4%1.8%0.43%0.35%0.02%
Jun 202640.4%25.3%9.8%14%7.6%2%0.58%0.38%0.02%
Jul 202635%24.2%19.3%12.8%5.3%2.5%0.61%0.32%0.02%
Aug 202634.2%22.4%23%12.6%5.1%1.8%0.58%0.38%0.02%
Sep 202637.2%24.5%18.2%11.7%5.7%1.8%0.53%0.35%0.02%

  1. 1.Nespresso

    37.2%

    Held 1st. 18.3K estimated branded searches, -2.9% vs prior month. Share +3.1 points.

  2. 2.Breville

    24.5%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, -2.5% vs prior month. Share +2.1 points.

  3. 3.Smeg

    18.2%

    Moved from 2nd to 3rd. 8.9K estimated branded searches, -29.5% vs prior month. Share -4.8 points.

  4. 4.De'Longhi

    11.7%

    Held 4th. 5.8K estimated branded searches, -17% vs prior month. Share -0.9 points.

  5. 5.Miele

    5.7%

    Held 5th. 2.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Moccamaster

    1.8%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  7. 7.Jura

    0.53%

    Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  8. 8.OXO

    0.35%

    Held 8th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

  9. 9.Braun

    0.02%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Smeg and its closest rivals

Every comparison with Smeg

28 comparisons

How has branded search demand for Smeg changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in New Zealand rose from 8.3K to 13.7K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among coffee maker brands in New Zealand increased from 10.4% to 18.2%.
  • Across the 12 months ending September 2026, Smeg’s share of searches among coffee maker brands in New Zealand peaked at 23% in August 2026 and was lowest at 7.5% in May 2026.

How did search popularity change for New Zealand coffee maker brands in September 2026?

6 changes

  1. In September 2026, Breville overtook Smeg to rank 2nd among coffee maker brands in New Zealand, with 24.5% of the searches.

  2. In September 2026, Nespresso gained share of searches among coffee maker brands in New Zealand, from 34.2% to 37.2%.

  3. In September 2026, Miele gained share of searches among coffee maker brands in New Zealand, from 5.1% to 5.7%.

  4. In September 2026, Smeg lost share of searches among coffee maker brands in New Zealand, from 23% to 18.2%.

  5. In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%.

  6. Estimated monthly branded searches for Moccamaster in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Smeg’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smeg
  • smeg appliances
  • smeg aus
  • smeg cocotte
  • smeg coffee machine
  • smeg cooktop
  • smeg dishwasher
  • smeg double oven
  • smeg freestanding oven
  • smeg fridge
  • smeg gas cooktop
  • smeg gas oven
  • smeg home appliances
  • smeg induction oven
  • smeg kitchen
  • smeg microwaves
  • smeg mixer
  • smeg oven
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stand mixer
  • smeg stoves
  • smeg victoria oven
  • smeg washing machine

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smeg compete?

Smeg is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands2nd of 1114.5%Show ranking
Coffee maker brands3rd of 918.2%Shown above
Freestanding oven brands2nd of 819.1%Show ranking
Oven and cooktop brands2nd of 721.9%Show ranking
Stand mixer brands2nd of 623.7%Show ranking
Gas cooktop brands8th of 90.77%Show ranking
Hand mixer brands2nd of 529.9%Show ranking
Pasta maker brands1st of 632.2%Show ranking
Gas stove brands6th of 60.9%Show ranking
Tea kettle brands2nd of 633.2%Show ranking
Stick blender brands1st of 733.9%Show ranking
Freestanding gas range brands6th of 62.1%Show ranking
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