Brandwave

How popular isNespresso?

In September 2026, people searched for Nespresso by name about 23,800 times in New Zealand, about the same as the previous year. These searches made up 37.2% of all New Zealand coffee maker brand searches, placing Nespresso first out of nine brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, Nespresso appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Nespresso is the most searched of 9 competitors and the third most recommended in AI answers.

  1. NespressoShare of searches 37.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BrevilleShare of searches 24.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. SmegShare of searches 18.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. De'LonghiShare of searches 11.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. MieleShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

Nespresso website (opens in a new tab)

Follow Nespresso and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nespresso was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nespresso is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Nespresso3rd
  4. Moccamaster4th
  5. Jura5th
  6. Smeg–
  7. Miele–
  8. OXO–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which coffee maker brands compete with Nespresso?

Nespresso against coffee maker brands in New Zealand, by month

Share of searches by month for Nespresso, Breville, Smeg, De'Longhi, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoBrevilleSmegDe'LonghiMieleMoccamasterJuraOXOBraun
Oct 202545.5%24%10.4%10.2%6.6%2.3%0.59%0.39%0.02%
Nov 202543.8%25.6%9.9%9.8%8.1%1.9%0.62%0.27%0.02%
Dec 202548.1%25.2%8.3%10.4%5.2%1.9%0.5%0.4%0.02%
Jan 202647.1%24.3%8.5%10.8%6.3%2%0.47%0.58%0.02%
Feb 202646.9%22.6%8.2%11%7.8%2.4%0.57%0.46%0.03%
Mar 202644.2%24%9%11.4%8.2%2.2%0.42%0.52%0.02%
Apr 202642.3%26.8%8.5%13.1%6.5%2%0.47%0.47%0.02%
May 202644.1%24.9%7.5%13.4%7.4%1.8%0.43%0.35%0.02%
Jun 202640.4%25.3%9.8%14%7.6%2%0.58%0.38%0.02%
Jul 202635%24.2%19.3%12.8%5.3%2.5%0.61%0.32%0.02%
Aug 202634.2%22.4%23%12.6%5.1%1.8%0.58%0.38%0.02%
Sep 202637.2%24.5%18.2%11.7%5.7%1.8%0.53%0.35%0.02%

  1. 1.Nespresso

    37.2%

    Held 1st. 18.3K estimated branded searches, -2.9% vs prior month. Share +3.1 points.

  2. 2.Breville

    24.5%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, -2.5% vs prior month. Share +2.1 points.

  3. 3.Smeg

    18.2%

    Moved from 2nd to 3rd. 8.9K estimated branded searches, -29.5% vs prior month. Share -4.8 points.

  4. 4.De'Longhi

    11.7%

    Held 4th. 5.8K estimated branded searches, -17% vs prior month. Share -0.9 points.

  5. 5.Miele

    5.7%

    Held 5th. 2.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Moccamaster

    1.8%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  7. 7.Jura

    0.53%

    Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  8. 8.OXO

    0.35%

    Held 8th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

  9. 9.Braun

    0.02%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Nespresso and its closest rivals

Every comparison with Nespresso

17 comparisons

How has branded search demand for Nespresso changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso in New Zealand held steady, from 24.5K to 23.8K.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in New Zealand decreased from 45.5% to 37.2%.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in New Zealand peaked at 48.1% in December 2025 and was lowest at 34.2% in August 2026.

How did search popularity change for New Zealand coffee maker brands in September 2026?

6 changes

  1. In September 2026, Breville overtook Smeg to rank 2nd among coffee maker brands in New Zealand, with 24.5% of the searches.

  2. In September 2026, Nespresso gained share of searches among coffee maker brands in New Zealand, from 34.2% to 37.2%.

  3. In September 2026, Miele gained share of searches among coffee maker brands in New Zealand, from 5.1% to 5.7%.

  4. In September 2026, Smeg lost share of searches among coffee maker brands in New Zealand, from 23% to 18.2%.

  5. In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%.

  6. Estimated monthly branded searches for Moccamaster in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Nespresso’s branded searches counted?

271 search terms

Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 200 nespresso pods
  • a nespresso machine
  • about nespresso coffee
  • aeroccino 4 nespresso
  • aged sumatra nespresso
  • aguila nespresso 220
  • aguila nespresso machine
  • all nespresso machines
  • arondio nespresso
  • automatic nespresso
  • barista machine nespresso
  • barista nespresso machine
  • bianco delicato nespresso
  • bianco leggero nespresso
  • big nespresso machine
  • biggest nespresso machine
  • breville nespresso
  • breville nespresso machine
  • breville nespresso vertuoplus
  • buy nespresso vertuo
  • café lungo nespresso
  • cappuccino nespresso vertuo
  • caramel cookie nespresso
  • caramelito nespresso
  • ciocattino nespresso
  • cocoa truffle nespresso
  • coffee corner nespresso
  • coffee pods nespresso
  • compact nespresso
  • congo nespresso
  • creatista plus nespresso
  • delonghi nespresso machine
  • design nespresso machine
  • digital nespresso machine
  • dulsao nespresso
  • elvazio nespresso
  • essenza plus nespresso
  • fancy nespresso machine
  • first nespresso machine
  • fortissio lungo nespresso

1–40 of 271

Do you work for Nespresso? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nespresso compete?

Nespresso is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee pod brands2nd of 427.8%Show ranking
Coffee machine brands2nd of 838.2%Show ranking
Coffee maker brands1st of 937.2%Shown above
Coffee capsule brands1st of 581.1%Show ranking
Milk frother brands3rd of 64.7%Show ranking
Creator with pink hair and a pink jacket

Is Nespresso your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free