How popular isNespresso?
In September 2026, people searched for Nespresso by name about 23,800 times in New Zealand, about the same as the previous year. These searches made up 27.8% of all New Zealand coffee pod brand searches, placing Nespresso second out of four brands. When we asked both ChatGPT and Google AI Overviews about coffee pod brands, Nespresso appeared in all answers and was the second most recommended of the four.
Nespresso is the second most searched of 4 competitors and the second most recommended in AI answers.
StarbucksShare of searches 70.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
NespressoShare of searches 27.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
L'ORShare of searches 0.67%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Dolce GustoShare of searches 0.64%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top coffee pod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Nespresso appeared in all three answers. Nespresso is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- L'OR1st
- Nespresso2nd
- Dolce Gusto3rd
- Starbucks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nespresso3 of 3Named in 3 of 3 ChatGPT answers
- L'OR3 of 3Named in 3 of 3 ChatGPT answers
- Dolce Gusto3 of 3Named in 3 of 3 ChatGPT answers
- Starbucks0 of 3Named in 0 of 3 ChatGPT answers
See every answer about coffee pod brands
3 answers
Asked ChatGPT
“Which coffee pod brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee pod brands in New Zealand?”
Asked ChatGPT
“What's the best coffee pod brand in New Zealand for quick morning coffee?”
Searched Google, AI Overview
“coffee pods nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“coffee capsules nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which coffee pod brands compete with Nespresso?
Share of searches by month for Starbucks, Nespresso. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | Nespresso | L'OR | Dolce Gusto |
|---|---|---|---|---|
| Oct 2025 | 68.5% | 30.2% | 0.55% | 0.77% |
| Nov 2025 | 70% | 28.8% | 0.51% | 0.65% |
| Dec 2025 | 68.2% | 30.7% | 0.4% | 0.76% |
| Jan 2026 | 71.2% | 27.7% | 0.53% | 0.57% |
| Feb 2026 | 75% | 24.1% | 0.45% | 0.49% |
| Mar 2026 | 74.6% | 24.3% | 0.54% | 0.56% |
| Apr 2026 | 69.5% | 29.3% | 0.53% | 0.67% |
| May 2026 | 63.1% | 35.5% | 0.74% | 0.68% |
| Jun 2026 | 66.5% | 32.1% | 0.66% | 0.73% |
| Jul 2026 | 66.1% | 32.4% | 0.79% | 0.74% |
| Aug 2026 | 71.3% | 27.5% | 0.58% | 0.61% |
| Sep 2026 | 70.9% | 27.8% | 0.67% | 0.64% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 46.6K | -4.4% | -0.4 points | |
| 2, held 2nd | 27.8% | 18.3K | -2.9% | +0.3 points | |
| 3, moved from 4th to 3rd | 0.67% | 440 | +10% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.64% | 420 | 0% | 0 pointsmoved from 3rd to 4th |
70.9%
Held 1st. 46.6K estimated branded searches, -4.4% vs prior month. Share -0.4 points.
27.8%
Held 2nd. 18.3K estimated branded searches, -2.9% vs prior month. Share +0.3 points.
3.
L'OR0.67%
Moved from 4th to 3rd. 440 estimated branded searches, +10% vs prior month. Share +0.1 points.
0.64%
Moved from 3rd to 4th. 420 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Nespresso and its closest rivals
Every comparison with Nespresso
17 comparisons
- Breville vs Nespresso
- Nespresso vs Starbucks
- Nespresso vs Smeg
- De'Longhi vs Nespresso
- Nespresso vs Sunbeam
- Miele vs Nespresso
- La Marzocco vs Nespresso
- Moccona vs Nespresso
- Moccamaster vs Nespresso
- Nespresso vs Vittoria Coffee
- L'OR vs Nespresso
- Dolce Gusto vs Nespresso
- Bodum vs Nespresso
- Jura vs Nespresso
- Nespresso vs OXO
- Nespresso vs Rocket Espresso
- Gaggia vs Nespresso
How has branded search demand for Nespresso changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso in New Zealand held steady, from 24.5K to 23.8K.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee pod brands in New Zealand decreased from 30.2% to 27.8%.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee pod brands in New Zealand peaked at 35.5% in May 2026 and was lowest at 24.1% in February 2026.
How did search popularity change for New Zealand coffee pod brands in September 2026?
2 changes
In September 2026, L'OR rose from 4th to 3rd among coffee pod brands in New Zealand.
In September 2026, Dolce Gusto fell from 3rd to 4th among coffee pod brands in New Zealand.
How are Nespresso’s branded searches counted?
271 search terms
Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 200 nespresso pods
- a nespresso machine
- about nespresso coffee
- aeroccino 4 nespresso
- aged sumatra nespresso
- aguila nespresso 220
- aguila nespresso machine
- all nespresso machines
- arondio nespresso
- automatic nespresso
- barista machine nespresso
- barista nespresso machine
- bianco delicato nespresso
- bianco leggero nespresso
- big nespresso machine
- biggest nespresso machine
- breville nespresso
- breville nespresso machine
- breville nespresso vertuoplus
- buy nespresso vertuo
- café lungo nespresso
- cappuccino nespresso vertuo
- caramel cookie nespresso
- caramelito nespresso
- ciocattino nespresso
- cocoa truffle nespresso
- coffee corner nespresso
- coffee pods nespresso
- compact nespresso
- congo nespresso
- creatista plus nespresso
- delonghi nespresso machine
- design nespresso machine
- digital nespresso machine
- dulsao nespresso
- elvazio nespresso
- essenza plus nespresso
- fancy nespresso machine
- first nespresso machine
- fortissio lungo nespresso
1–40 of 271
Do you work for Nespresso? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Nespresso compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee pod brands | 2nd of 4 | 27.8% | Shown above |
| Coffee machine brands | 2nd of 8 | 38.2% | Show ranking |
| Coffee maker brands | 1st of 9 | 37.2% | Show ranking |
| Coffee capsule brands | 1st of 5 | 81.1% | Show ranking |
| Milk frother brands | 3rd of 6 | 4.7% | Show ranking |
Is Nespresso your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.