Brandwave

How popular isStarbucks?

In September 2026, people searched for Starbucks by name about 48,600 times in New Zealand, about the same as the previous year. These searches made up 70.9% of all New Zealand coffee pod brand searches, placing Starbucks first out of four brands. When we asked both ChatGPT and Google AI Overviews about coffee pod brands, Starbucks did not appear in any of the answers.

Search and AI answers in September 2026

Starbucks is the most searched of 4 competitors and not listed in any AI answer.

  1. StarbucksShare of searches 70.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. NespressoShare of searches 27.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. L'ORShare of searches 0.67%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Dolce GustoShare of searches 0.64%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top coffee pod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Starbucks did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'OR1st
  2. Nespresso2nd
  3. Dolce Gusto3rd
  4. Starbucks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso3 of 3Named in 3 of 3 ChatGPT answers
  • L'OR3 of 3Named in 3 of 3 ChatGPT answers
  • Dolce Gusto3 of 3Named in 3 of 3 ChatGPT answers
  • Starbucks0 of 3Named in 0 of 3 ChatGPT answers

See every answer about coffee pod brands

3 answers

  • Asked ChatGPT

    “Which coffee pod brand should I buy in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What are the best coffee pod brands in New Zealand?”

    1. 1Nespresso
    2. 2L'OR
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What's the best coffee pod brand in New Zealand for quick morning coffee?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Searched Google, AI Overview

    “coffee pods nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “coffee capsules nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which coffee pod brands compete with Starbucks?

Starbucks against coffee pod brands in New Zealand, by month

Share of searches by month for Starbucks, Nespresso. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksNespressoL'ORDolce Gusto
Oct 202568.5%30.2%0.55%0.77%
Nov 202570%28.8%0.51%0.65%
Dec 202568.2%30.7%0.4%0.76%
Jan 202671.2%27.7%0.53%0.57%
Feb 202675%24.1%0.45%0.49%
Mar 202674.6%24.3%0.54%0.56%
Apr 202669.5%29.3%0.53%0.67%
May 202663.1%35.5%0.74%0.68%
Jun 202666.5%32.1%0.66%0.73%
Jul 202666.1%32.4%0.79%0.74%
Aug 202671.3%27.5%0.58%0.61%
Sep 202670.9%27.8%0.67%0.64%

  1. 1.Starbucks

    70.9%

    Held 1st. 46.6K estimated branded searches, -4.4% vs prior month. Share -0.4 points.

  2. 2.Nespresso

    27.8%

    Held 2nd. 18.3K estimated branded searches, -2.9% vs prior month. Share +0.3 points.

  3. 3.L'OR

    0.67%

    Moved from 4th to 3rd. 440 estimated branded searches, +10% vs prior month. Share +0.1 points.

  4. 4.Dolce Gusto

    0.64%

    Moved from 3rd to 4th. 420 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Starbucks and its closest rivals

Every comparison with Starbucks

9 comparisons

How has branded search demand for Starbucks changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Starbucks in New Zealand held steady, from 47.2K to 48.5K.
  • Across the 12 months ending September 2026, Starbucks’ share of searches among coffee pod brands in New Zealand increased from 68.5% to 70.9%.
  • Across the 12 months ending September 2026, Starbucks’ share of searches among coffee pod brands in New Zealand peaked at 75% in February 2026 and was lowest at 63.1% in May 2026.

How did search popularity change for New Zealand coffee pod brands in September 2026?

2 changes

  1. In September 2026, L'OR rose from 4th to 3rd among coffee pod brands in New Zealand.

  2. In September 2026, Dolce Gusto fell from 3rd to 4th among coffee pod brands in New Zealand.

How are Starbucks’ branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Starbucks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • starbucks
  • starbucks cafe
  • starbucks company
  • starbucks cups
  • starbucks drinks
  • starbucks gift card
  • starbucks matcha
  • starbucks menu
  • starbucks nespresso pods
  • starbucks pods
  • starbucks pumpkin spice
  • starbucks tumbler
  • starbucks unicorn frappuccino
  • starbucks westgate

Do you work for Starbucks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Starbucks compete?

Starbucks is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee chains1st of 746.4%Show ranking
Coffee pod brands1st of 470.9%Shown above
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Is Starbucks your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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