Coffee pod brands in New Zealand:Which are most popular?
In September 2026, Starbucks was the most searched coffee pod brand in New Zealand, accounting for 70.9% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Nespresso, L'OR and Dolce Gusto showed up in every answer. L'OR was recommended most often, coming first in two out of three responses.
StarbucksShare of searches 70.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
NespressoShare of searches 27.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
L'ORShare of searches 0.67%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Dolce GustoShare of searches 0.64%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top coffee pod brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Nespresso, L'OR and Dolce Gusto appeared every time. L'OR was recommended most often, coming first in two out of three answers. Nespresso was second, and Dolce Gusto was third. Starbucks, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- L'OR1st
- Nespresso2nd
- Dolce Gusto3rd
- Starbucks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nespresso3 of 3Named in 3 of 3 ChatGPT answers
- L'OR3 of 3Named in 3 of 3 ChatGPT answers
- Dolce Gusto3 of 3Named in 3 of 3 ChatGPT answers
- Starbucks0 of 3Named in 0 of 3 ChatGPT answers
See every answer about coffee pod brands
3 answers
Asked ChatGPT
“Which coffee pod brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee pod brands in New Zealand?”
Asked ChatGPT
“What's the best coffee pod brand in New Zealand for quick morning coffee?”
Searched Google, AI Overview
“coffee pods nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“coffee capsules nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which coffee pod brands do people search for most?
This chart shows how often people search Google for each coffee pod brand by name. Each line represents a brand's share of searches for all four coffee pod brands we track, month by month, from searches in New Zealand.
Share of searches by month for Starbucks, Nespresso. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | Nespresso | L'OR | Dolce Gusto |
|---|---|---|---|---|
| Oct 2025 | 68.5% | 30.2% | 0.55% | 0.77% |
| Nov 2025 | 70% | 28.8% | 0.51% | 0.65% |
| Dec 2025 | 68.2% | 30.7% | 0.4% | 0.76% |
| Jan 2026 | 71.2% | 27.7% | 0.53% | 0.57% |
| Feb 2026 | 75% | 24.1% | 0.45% | 0.49% |
| Mar 2026 | 74.6% | 24.3% | 0.54% | 0.56% |
| Apr 2026 | 69.5% | 29.3% | 0.53% | 0.67% |
| May 2026 | 63.1% | 35.5% | 0.74% | 0.68% |
| Jun 2026 | 66.5% | 32.1% | 0.66% | 0.73% |
| Jul 2026 | 66.1% | 32.4% | 0.79% | 0.74% |
| Aug 2026 | 71.3% | 27.5% | 0.58% | 0.61% |
| Sep 2026 | 70.9% | 27.8% | 0.67% | 0.64% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 46.6K | -4.4% | -0.4 points | |
| 2, held 2nd | 27.8% | 18.3K | -2.9% | +0.3 points | |
| 3, moved from 4th to 3rd | 0.67% | 440 | +10% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.64% | 420 | 0% | 0 pointsmoved from 3rd to 4th |
70.9%
Held 1st. 46.6K estimated branded searches, -4.4% vs prior month. Share -0.4 points.
27.8%
Held 2nd. 18.3K estimated branded searches, -2.9% vs prior month. Share +0.3 points.
3.
L'OR0.67%
Moved from 4th to 3rd. 440 estimated branded searches, +10% vs prior month. Share +0.1 points.
0.64%
Moved from 3rd to 4th. 420 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among coffee pod brands in New Zealand?
4 brands
In September 2026, Starbucks was the most searched among coffee pod brands in New Zealand, with an estimated 46.6K branded searches, 70.9% of all searches for the four we track. Nespresso is in 2nd place, 43 percentage points behind at 27.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Starbucks | 68.5% → 70.9% | 75%Feb 2026 | 63.1%May 2026 | 1st |
| Nespresso | 30.2% → 27.8% | 35.5%May 2026 | 24.1%Feb 2026 | 2nd |
| L'OR | 0.55% → 0.67% | 0.79%Jul 2026 | 0.4%Dec 2025 | 4th → 3rd |
| Dolce Gusto | 0.77% → 0.64% | 0.77%Oct 2025 | 0.49%Feb 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee pod brands in New Zealand increased from 68.5% to 70.9%.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee pod brands in New Zealand decreased from 30.2% to 27.8%.
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee pod brands in New Zealand peaked at 75% in February 2026 and was lowest at 63.1% in May 2026.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee pod brands in New Zealand peaked at 35.5% in May 2026 and was lowest at 24.1% in February 2026.
- Across the 12 months ending September 2026, L'OR rose from 4th to 3rd among coffee pod brands in New Zealand.
- Across the 12 months ending September 2026, Dolce Gusto fell from 3rd to 4th among coffee pod brands in New Zealand.
How did search popularity change for New Zealand coffee pod brands in September 2026?
2 changes
In September 2026, L'OR rose from 4th to 3rd among coffee pod brands in New Zealand.
In September 2026, Dolce Gusto fell from 3rd to 4th among coffee pod brands in New Zealand.
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